The PR industry is faced with taking an uncertain road leading to future change. However, whatever the challenges, the same core PR skills of today will still be required and relevant tomorrow.
PR has changed! It isn’t just about media relations and sending out press releases anymore. Digital PR is about combining traditional PR with content marketing, social media and search. When we do this, what happens is we are able to transform static news (such as it was once consumed in printed newspapers) into live conversations, and speaking directly to your target audience online without having to go through only a traditional media channel.