Basic PR tips for small startups
When you’re just setting out there with an entrepreneurial idea and limited budgets, you have a lot to handle just getting the project or platform ready, never mind choosing marketing channels or putting together an effective PR strategy. There are a few simple tips however that will help your startup attract potential online exposure, at least in a small way that will set the stage for your project growth. You don’t need to invest hundreds of hours in learning all about PR; just a few simple takeaways.
1.) Key messages are the most important thing
Key messages are the statements about your product or service that are arranged in an easy to understand fashion that quickly communicates what you are all about. If you’re not sure how to compose a key message, imagine someone asks you this question: “If you would like the world to know only one thing about your company or product, what would it be?” Whatever you answer will be your key message, or another way to understand it would be as the headline of your first press release
2.) You can use more than one key message
Usually you will have one overarching key message, which functions as your overall communication summary. However, you can use additional important messages (called sub-messages) which also convey other important information about your startup. Imagine that the key message is the headline to your press release and the 2-3 sub messages are the bullet points arranged just below your headline message.
3.) DIY PR is perfectly okay at the outset
Social media has made everyone their own publicist, so where in the past you would have had to pay a lot of money for advertising or magazine advertorials, now this buzz can spread for free over your social channels (if your messages are on point and people find them interesting).
4.) Content is important for everything
At the beginning when cash is tight, you are going to be writing everything yourself, and that’s perfectly fine. All of the content you put on your website should support your key messages, so keep information short and sweet and make sure everything points back to your overall communication direction, which is your key message. The content will flow easily then and people will not be overwhelmed (hence bored) with pages of text.
5.) Outsource your editing or proofing to cheap freelancers
It’s always helpful to have someone else review and make slight changes to your content, as they will probably see errors to which you are oblivious. Sites like fiverr give you the option of getting semi-pro writers to look over your stuff and suggest ways it can be improved in terms of general positioning of your content and messaging.
6.) When you’re ready to up your game and grow your business
Public Relations does one thing, and that is to amplify the message. When you’re at a point when there is some interest in your startup and you really need to launch properly, this is the perfect time to engage with a PR firm.
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