Vivaldi wins Sports Industry Awards Asia 2017 Best Sport Event Supplier Thailand

Bangkok, 8 October 2017 – Vivaldi Integrated Public Relations, the leading Human and Digital Communications agency delivering Public Relations, Digital and Social services in Thailand, has been recognized with the Best Sport Event Supplier Thailand Silver at the Asia 2017 Sports Industry Awards (SPIA).

 

Joseph Henry, CEO of Vivaldi Integrated Public Relations, said, “We’re absolutely delighted to be recognized by the respected regional judges from Asia 2017 Sports Industry Awards again.  In 2016, Vivaldi was the Gold winner for Best Sports PR Agency in Thailand.  To be recognized against a more competitive field as the Best Sport Event Supplier is truly an honour.  All credit has to go out to my team who work passionately and tirelessly for our sports industry clients.”

 

SPIA Asia 2017’s award was open to professional sport event organizers, agencies and brands including in-house event departments of corporate organizations delivering major sport campaigns in terms of creativity, planning execution and adding sporting value to the region. Vivaldi was selected based on the key criteria: “the function of the organization in guaranteeing successful events from development to implementation” (SPIA).

 

Henry added “This year, we remain the agency of record for the Phuket King’s Cup Regatta, and have been retained by Warrix, manufacturer of the Thai international football team’s official jersey. Vivaldi also this year handled aspects of PR, communications, media logistics, social media and influencer support for the Music Run Thailand and Tri-Factor Triathlon series, both part of large regional programs.  We’ve achieved consistent full service PR, Digital and Social Media for our clients successes and will continue to work with top sports event organizers and brands to deliver standout results.  Vivaldi’s sports practice has thrived as the popularity of participations sports amongst Thais has expanded exponentially.  ”

 

The SPIA Asia 2017 edition was open to entrants from 47 Asian countries.  Winners at the Gala Awards event included Lagardere Sports, Tennis Australia, Laguna Phuket, Adidas and Chelsea Football Club.  Vivaldi won the award for its work in Thailand, having delivered superb publicity, social, digital and influencer results for major sporting events, such as the Phuket King’s Cup Regatta.   The Regatta is one of Thailand’s signature sports event.

 

SPIA Asia is endorsed by the Ministry of Tourism and Sports, the Sports Authority of Thailand and organized by MMC Sportz LLC

 

About Vivaldi Integrated Public Relations

Vivaldi Integrated Public Relations connects companies and brands to millions of customers and stakeholders      through bespoke digital and social media, events, consumer activations and traditional public relations strategies.  Content created from its award-winning PR strategies combined with the client’s own content and messaging, Vivaldi’s strategic use of Paid, Earned, Shared and Owned media creates multiple channel exposure, engagement and return on investment.

 

Photo:  Joseph Henry, Chief Executive Officer, Vivaldi Integrated Public Relations (Center), received  the  Best Sport Event Supplier in Thailand Silver at the SPIA Asia – Asia’s Sports Industry Awards & Conference 2017 at Centara Grand & Bangkok Convention Centre at Central World.

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Email marketing is still a go. Just improve it.

Email is the driving force of digital marketing campaigns. It delivers both essential and possibly useful or interesting information to customers and potential customers across the world from brands they know or brands they don’t. Although definitely the most traditional of all new-media type marketing channels, email has, almost from its inception, had a bad rep because of scammers using email for phishing (or the classic ol’ Nigeria 419; remember that one?). However, it’s certainly fascinating that so many companies rely on it both as their most trusted chancel, and sometimes (or rather, often?) their most successful channel.

It’s currently enjoying a bit of resurgence due to the following reasons:

 

  • Solicited Consent

Email CAN be your most valuable piece of owned media. Your subscriber list consists of customers, potential customers, ex-customers and some random people (let’s say random data, to be kinder). Many of these guys and gals would have given you their permission to contact them; this list is valuable because it represents solicited consent. They want you to contact to them, enrich them with your knowledge sharing and also, in reality, to sell to them.

 

  • If money matters, then ROI doesn’t get any cheaper

Email marketing is still the best digital marketing channel for return on investment because the cost is so low. Costs can be heavy in terms of time invested though, if your lists are massive and contain a lot of non-valuable connection. However, if one conversion can give you potentially lucrative and ongoing value, why would you not?  And repeatedly so. If done well, EDM marketing can still kill.

 

  • It can usually be much better

According to Ascend2’s 2017 State of Email Marketing report, just 40% of marketers could honestly say their programs were as good as they could be. Leading EDM marketers who are enjoying winning multiple new customer accounts through their carefully positioned and researched EDM composition and delivery work STILL never stop sculpting and improving them. Also, do not miss the chance to tailor it for specific subsets or target groups by market.

 

Conclusion

As per a recent study by Yes Lifecycle Marketing, it is now know that 89% of marketing respondents stated email as one of their top three business priorities in 2018. This is particularly noteworthy given the last six years of fevered investment into funding social and engagement campaigns. Maybe people finally realized that likes don’t mean sales, and IG followings in their millions are not real. It’s great to know email marketing continues to be the bedrock for successful new client reach.

 

Please speak to us for free advice or to request a project-specific consultation.

Contact Us : www.vivaldipr.com

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