Addressing the challenges of live video in your marketing plan
You are the focal point and the one making the address
Live video streaming is very similar to making a public address – there is no room for error. It’s a tough gig, but if you are a thought leader and have valuable insights to share, then this is the best way to do it currently. If you’re going to be asked questions live, then prep the Q&A in anticipation.
There is no outsource option
It’s all on you. If you plan to distribute your valuable knowledge and experience, you will be the guy up there. The only way to get a personal following is to be the one that people follow.
It’s not easy to grow an audience
As with anything to do with marketing and reach, the hardest part is connecting to a valuable number of audience members (and subsequently followers). Do some ground work first on the types of segmentation you wish to target, try to understand how to reach them through your keyword planning and content distribution model, and plan your topics and content around that targeted PR plan.
Time zones are a global issue with delivery planning
If you’re trying to reach a global audience, trying to pin down a live stream time is challenging and there is no right answer to guide you. As with FB posts, timing in the day is important, but when you’re looking at international, think first on a regional basis, plan the content consumption time for your market and target that one region first and foremost. You can always make the file available to others at a later date or time.
Live video is born and dies quickly
Due to the nature of the medium, we are not talking evergreen content. However, as with the above point, you can make your download available – with the added advantage that you can make it available only to people who follow you.
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