Line Today now has over 32 million users in Thailand after just two years of formal operations within the Kingdom. Thailand is now the world’s second largest market for LINE and its ancillary/multi-channel service offering.
Line Thailand has a mission to incorporate AI technology, which will bring more highly tailored, personalized content to better connect with its young audiences.
“With 32 million users, accounting for 71% of Thailand’s 45 million mobile internet users, we believe Line Today has shown the highest growth rate among news portals,” said Kawin Tangudaisak, content business director.
The service has grown rapidly to over a billion page views a month, and Thailand was also the second largest market in this regard too. The service came to Thailand at the same time as it arrived in Indonesia, Taiwan and Hong Kong.
Mr. Kawin said, “Line Today aims to help publishers increase their revenue and boost traffic to original websites. Online readers can also get access to trusted, quality content”, he said. “Print publishers have faced a decline in advertising revenue, with the market contracting 20% over the past several years to 10 billion baht”.
While online ad spend has grown, it is still a relatively small part of the global advertising pie, accounting for 10% of total spending.
Mr. Kawin notes, “Line Today helps traditional media outlets increase their online revenue by ramping up user numbers and page views. The service has 120 content partners and 10 categories: general news, horoscope, magazine, lifestyle, entertainment, sport, IT, health & fashion, beauty and Live. Around 95% of our users access partner content and 5% get into our co-created and self-created content”.
Line Today sits in an enviable position within the market with a strong grip on news and content as well as short videos and a new Live feature that is of very real use to active social media users looking to grow their own outbound reach. Some of the main reasons users like to use the platform and actively engage on it is that it functions as a news portal with quick updates, and is easier to use than rival services such as What’s App which is under-developed in this regard.
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