blog 095 pr digital bangkok thailand

Michelin, the world’s leading tyre company, is launching its new Primacy tyre range, starting with Primacy4. As the concept ‘Safe When New, Safe When Worn’ suggests, the tyre provides lasting safety and excellent performance in both new and worn states. The new product also offers silent tyre operation, providing ultimate passenger comfort and enhanced driving experiences.


Vivaldi integrated Public Relations was chosen as the communications agency appointed to manage the distribution of news and content surrounding the launch. The agency was selected on account of its long track record and leading-edge consulting experience in working with automotive clients in Thailand.


The Thai launch included a test drive for media which Vivaldi managed, as well as the Thai language distribution of relevant content and news. Vivaldi conducted media monitoring activities, and advised Michelin on how to tailor its communications approach for maximum punch, reach and relevancy.


In Thailand, the new MICHELIN Primacy 4 will be marketed from 1 July 2018 onwards; and will be available in 31 sizes, from 15- to 19-inch diameter, offering fitments for popular vehicles such as the Toyota Camry, the Honda Accord, the BMW 3 and 5-series, Mercedes E and C classes, and many other premium vehicles designed for safety and driving comfort. Michelin Primacy 4 is available at ‘TYREPLUS’ and Michelin’s authorized dealers across the nation. For more information, please visit


The Human & Digital Communications Agency

Vivaldi Thailand will be consolidating its position as leading automotive PR consultant with the announcement of new automotive media clients coming on board by next year.


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