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Public relations professionals are at a loss when it comes to detailing their long-term plans for Artificial Intelligence (AI), which will be a game changer across the industry. Although much of the talk on AI is just that, regarding the impending gutting of people-loaded departments so machines can get down to work, or how AI stands to solve just about every problem and almost automate profits, there are some companies actually diving headfirst into this brave new world.


It’s already here


AI is happening. It’s not just hype. Several companies are taking advantage of AI’s rich potential for doing, well, exactly what it’s meant for, actually. So far, the fear that it will start getting out of control to the detriment of human employees so far seems largely just hype. One major social media site has been using AI to enhance user experiences for more than 10 years. Its users have grown accustomed to the spot-on suggestions for connections and preferences, and largely without knowing about the AI-aided forces behind their positive experiences. Thanks to AI, the website also boasts enhanced privacy features.


AI service to the max


Another company successfully making use of AI is ServiceMax, which, appropriately enough, provides software for (human) technicians tasked with maintaining and upgrading computers and coding for a wide variety of clients with vastly differing IT needs. A single website that could be accessed to bring together all these variants, which the company now uses, was created from a model using the same AI methodologies that bested a human in the mind-testing game of Go.


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