pr digital agency bangkok thailand

Once more, with feeling, please

Public relations professionals must cope with a complicated work environment that even more than usual now calls on them to be adaptive to disruption and ready to shift their core skills onto new platforms, even when the ground beneath their feet is giving way. Customers in the Information Age are making a majority of buying decisions that are, ultimately, based on emotional factors, says a partner at a big B2B marketing firm.

 

Buyers want a good story, and to develop a connection with a company before committing to a purchase. Trust and authenticity matters, not slick marketing. Just make sure what you say is interesting: in the B2B world in particular, boredom has become a significant factor to overcome, as prudence too often overrides the need to take bold action when called for.

 

I heard it through the grapevine

 

Beyond the sometimes overhyped influence of influencers on social media and the like lies the commonsense persuasive power that comes from word of mouth. Conversations with friends and colleagues count as much as online influence, according to a study from data and analytics firm Engagement Labs. Face-to-face sharing also tends to allow people to exchange thoughts on a wider range of products and services, and in ways in which we are freed up from online values in terms of showing awareness of what’s trending, getting wrapped up in “social signaling” or being in broadcast mode. Offline, you are more likely to give unfiltered, no-nonsense advice, and on products (like laundry soap) you may not necessarily feel the need to tweet about.

 

If your product is good enough and the story to sell it is touching, the hard work is already done.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Kylie Jenner: Superinfluencer and billionaire

Much has been made of the recent news that Kylie Jenner, 21, has raked in her first billion dollars. She moved up on an elite list in doing so, shaving a couple of years off the previous record held by Facebook’s Mark Zuckerberg, who hit the $1,000,000,000 mark in 2008 at 23, and who had bested the record set by Microsoft’s Bill Gates, who made his first billion at age 31 in 1987.

 

The milestone was independently confirmed by both the Bloomberg Billionaires Index and Forbes, shortly after an exclusive deal was inked between Kylie Cosmetics, founded and owned by Jenner, and Ulta Beauty Inc. She succeeds in combining winning marketing/PR skills and a compelling personality with a sense of authenticity to her legions of fans, including 128 million Instagram followers. This comes on top of growing up on hit TV reality show “Keeping Up with the Kardashians”, and has created an aura of indelible charm. When you’re your own best influencer, it seems nothing can go wrong.

 

She is, of course, still 21. Yet her recent posts about her rap-star partner’s rumored cheating on her seems to keep her in a world of believability and enhances her fandom; her PR awareness has yet to make significant dents in her online persona, as the billion-dollar mark indicates. But even superinfluencers are ultimately beholden to their integrity, so her greatest tests may not have come yet, given the media spotlight always shining on her and her intriguing family, and the many challenges that come your way with fame.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

Busted for insufficient social credit

China is forging ahead with several innovative trends in e-commerce and social media that are having significant effects on the lives of its netizens. The country is tracking of its citizens’ behavior via the Internet (and CCTV cameras). There are now increasingly significant additional costs for violators of small-time crimes and those involved in other activities deemed to be “unsociable”.

 

Some 23 million Chinese have been blacklisted from buying airplane or train tickets for engaging in what the government deems to be anti-social behavior, which can include anything from smoking on trains to letting pet dogs run free in areas where they should be leashed, to using outdated tickets on public transport or not paying taxes. Spreading fake news can also get you “discredited”, which in a society that relies heavily on censorship and propaganda can lead to a lot of grey areas.

 

Simply unsocial behavior

 

One particularly cringe-worthy example of dubious digital behavior was entertainer Cai Xukun’s over-the-top efforts to make his new song go, go, go viral. Although already a member of popular boy band Nine Percent, Cai vastly inflated the number of times his new song “Wait, Wait, Wait” had been shared on social media site Weibo. While the song may not have the cool factor of a banned book generating its own special-edition PR, if the stunt leads to more people listening to the song, well, there you go. But it’s not the kind of technique likely to be useful more than once.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

Getting the right fit and other adventures in retail

Stores are upping their IT game to entice customers into the buying process, and to help keep the in-store shopping experience relevant in a world online. Nike recently unveiled the Reactland VR video game in the iconic brand’s New York flagship branch. Potential buyers can strap on a pair of Epic React Nikes and run on a treadmill, as they watch an avatar of them with footwork synched to their own navigating a virtual environment on a big screen, for the entertainment of all in the store. The CGI settling allows you to test drive a pair of Nikes in a challenging environment.

 

Be your own tailor

 

Clothiers may have to turn more to such strategies if new tailoring technology proliferates. The prototype Size-Stream Scanner uses 10 sensors and takes just a few seconds to know the shape of you. The technology has improved vastly in recent years, and is complemented by the spread of big data and array of opportunities to spend more money in fewer clicks. The surprise factors involved with trying on shirts and trousers could soon be a thing of the past. Outfittery takes things a step further by using 20 algorithims based on the ideas of some 600,000 consumers to offer not only outfits that fit to a tee, but sage fashion advice on colors and styles based on your personality profile. Armed with detailed tech specs, buyers be free to order clothing (and style advice) with greater confidence with just an Internet connection.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

Facing a whole new shopping experience

While online shopping has never been easier, and continues gaining in popularity, big-name stores are turning to convenience with a touch of retail theatre to keep buyers happy when they’re shopping outside home. Both at-home and in-store shopping experiences are going hi-tech. These digital trends are both data-rich and customer-friendly, offering exciting opportunities for buyers and online marketers alike.

 

In China, leading online shopping website Alibaba now operates over 60 Hema supermarkets that normalize facial recognition technology. In 2017 Alibaba partnered with KFC to allow customers to settle the bill simply by smiling. Now, facial scans in cashierless Hema supermarkets are allowing shoppers to make purchases in the same manner on a bigger scale. Items can be scanned for detailed information on nutrition, preparation instructions and place of origin.

 

Shopping for food, with options for cooking along the way

 

Customers in the Shanghai branch can also scan a menu with a QR code during their time shopping and have meals ready for them afterwards at the Robot.He restaurant, a set-up due to be widely replicated in other Hema stores. Certain foods that you see in the supermarket and that you’d like prepared for you live are zipped away via conveyer belts hanging from the ceiling and then transferred by a robotic arm to the kitchen. After showing your face at the checkout, the freshly prepared meals are ready to go back with you as well – or receive your food via robot waiters and enjoy onsite at the restaurant.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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pr digital agency bangkok thailand

Buyers’ options grow as communication channels proliferate

The tipping point is coming for online shopping, from England to Thailand and beyond, led by the mass assemblage and channeling of big data like never before. It’s a windfall for tech-savvy firms and their marketers. Customers stand to benefit greatly as well, with many new products and services coming to be sold online.

 

Dominoes delivers KPIs

 

A clear example of the trend is online food ordering, from groceries to the updated version of the classic call-up-for-home-service success story: pizza delivery. Dominoes UK has gone online in a big way, from when it first started accepting orders by telephone in 2010 to taking the biggest slice of the pie by 2018. Last year the pizza lay claim to over half the market share tally. Today, over four-fifths of Dominoes’ pizza orders in the UK are digital; most of these purchases coming from smartphone apps.

 

Many roles, many communication methods

 

The rise of big data and increasingly sophisticated SEO specs and outcomes means more people have access to more info in shorter amounts of time. The lines between content and marketing have blurred. These messages are spread more of a matter of appropriate positioning, to ensure your message is being read, heard and shared on multiple platforms, in compelling ways and of appropriate length and tone, for maximum effect. Activate and amplify information so that it gets noticed. Everyone’s a publisher, buyer and potential influencer in a PR world where multiple hats and switching roles has been normalized.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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