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Next-gen digital natives dubbed “Generation Z” are getting more out of the online experience than anyone ever has, finding movies and series to stream, a growing array of products and services to buy on cashback-friendly sites, and wanting orders delivered ASAP. Beyond the communications revolution triggered by email and then chat-friendly social media, today’s online landscape is more like the conveniences-loaded world of tomorrow that’s been talked of for so long.


Focused and female


A few new major international studies out this year show how Generation Z is coming of age, even savvier in navigating the online world than Millennials, and driven by females. Nearly two out of three female Gen Z members in the US bought clothes from Amazon in recent months, and rank speed and convenience higher than brand and even price. Digital marketers out to cultivate relationships with them will have to showcase their best incentives to cultivate lasting relationships with these young women online, who are also more willing to experiment with less-known brands, and have less association with brand loyalty.


Getting informed by social media


Current events are learned of on social media by at least a quarter of the online population, studies show. Beyond the friendship groups that online communities bring together, the news aspect of social media is growing and becoming more standard, for learning of what’s on, performing the role of listings magazines with greater frequency and efficiency.


It’s “Generation Z”


Google Trends stats show that “Generation Z” is the name most associated for now with anyone born during the last 20 years or so. Marketers, take note.


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