pr digital agency bangkok thailand

Waiting for information alignment

Many key trends look ready to coalesce in ways that should make data more easily accessible and better organized. Only that for every innovative step forward, more questions and disruption is caused as well. What’s new? Well, plenty, actually. Voice search, led by the rise of Alexa and Google Home, is ready for big-time liftoff and will have interesting ramifications for SEO – which remains something both unquantified and essential for businesses. The same goes for video, which is becoming more popular on websites but is just as susceptible to the unpredictable, shifting nature of SEO.

 

A world of opportunity for storytellers

 

For public relations professionals, this presents the usual challenge and opportunity: for those with the right message and networks for amplifying messages, the rewards are great. Deeper, better content that connects meaningfully with buyers, in particular niches, remains essential and is more important than ever. Beyond the reach of big data and reaching target audiences, developing a rapport still matters, and remains built on trust and experience. This takes a proven track record more than algorithms and mere potential. What matters is data maturity: it takes time and energy to isolate trends and optimize today’s great opportunities for message sharing and profit.

 

In search of truths

 

This need for authenticity and balance in a world more marked by chance is well represented in the rise of the digital platforms for many traditional media that now have more online that hard-copy subscriptions. The successful shift has solidified and raised the standing of classic institutions such as the New York Times, Wall Street Journal and Washington Post. Classical influencers still have their role in times threatened by fake news, and big data, which gives even larger importance to the need for veracity.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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pr digital agency bangkok thailand

Content marketing that matters

For digital marketers, content is more than sum of its parts and SEO, of course. It’s also linked to integration. Ideally, good content spans departments, picking up the best contributions overall. Some marketing experts suggest interdepartmental teams meet regularly to get all the right verticals working in the best ways, cross-pollinating in ways that enhance the ability of any business or organization to share its key messages with others.

 

Content that virtually self-disseminates

 

With attractive campaigns and messaging that takes into account the main objectives of key experts and stakeholders, the content created and posted and shared companies and spread by influencers will resonate more naturally and be in a better position to achieve success.

 

Content as stories told well

 

This blurs the lines between news articles and videos and advertisements in ways that can more easily be capitalized on, when storytelling devices and keywords are synched in ways that add up to better, more memorable customer experiences. Indeed, the fullest interaction with buyers now involves feedback from and interaction with in ways richer than envisioned just a couple of years ago, now that social media application is becoming more sophisticated among digital marketers. And big data facilitates sharing of what customers want and value in terms of interest and bottom-line spending.

 

Content that keeps giving

 

A key component of content marketing today takes into account how buyers want more interesting stories, and generated from fellow end users, or through less overt advertising, and more of an entertaining but informative approach. For example, a car manufacturers will help customers stay up to date on the latest restaurants, travel hotspots and other destinations within reach by automobile. For public relations professionals, semi-promotional articles and soft sells that don’t explicitly promote products create ever-widening circles of sells friends and contacts whose products and services are more directly talked up in these articles, and who will remember you next time.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Digital marketers, are you listening?

Podcasts have become widely popular in a short amount of time in the US. About 75% of trendsetting Generation Z – people born from the mid-1990s to the early 2000s – pay for a streaming or music service, compared to six out 10 among the not all that older Millennials (a third of whom say they listen to at least one podcast daily). Commuters and workers are coming more and more to value multitasking and making efficient use of time. This is indeed the Information Age, as a new study among on the popularity of podcasts in the US indicates.

 

Giving reason to radically rethink ideas related to digital distraction and shorter attention spans, Millennials are focused more than other age group on education podcasts, and along with Gen Zers are 5 percent more likely to play podcasts for motivation related to professional development than Gen Xers and Baby Boomers. The two younger generations were also more likely to listen to podcasts of 26 minutes, compared to older generations. Significant majorities in all generations believed that podcasts helped them in terms of intellectual growth. Older generations still saw them more as gadgets associated with downtime rather than the platforms for learning they have also become thought of among younger Americans.

 

Spreading the word

 

Most podcast fans want to share, but desire easier technology allowing for sharing snippets of sound rather than links requiring some fine tuning to get to the best sections. Spotify, Apple Podcasts and web browsers were cited as the most popular platforms for podcasts. Nearly a full tenth of the entire adult US population listen to at least one podcast a month, a trend that has shown significant increase. Good listeners are indeed out there, for anyone sharing the right messages…

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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