HOW CAN BRANDS TELL A STORY TO 49 MILLION PEOPLE IN THAILAND?
Thailand has a population of 69 million people and 49 million of them are active social media users. That is a lot of people on the digital landscape and they are all looking at content in the palms of their hands. You have a captive audience hungry for stories and content as they scroll and swipe.
KNOW WHERE THEY ARE
With so many active social media users in Thailand you need to ensure your stories get in front of them as part of their day. So where can you find the majority of them? Facebook and Instagram lead the way with 50 million on Facebook and 13 million on Instagram.
STORIES WORTH STOPPING FOR
As people scroll through their feeds they won’t stop for content that doesn’t get their attention, they just keep on scrolling. So you need to ensure your stories either engage, inform, entertain, or educate them in some way. When you do that you can stop the scroll and capture their attention. These can be static stories or ones with video or both. Video on social media is growing exponentially and should always be considered.
SOCIAL MEDIA LOVES STORIES
And stories love social media. It’s the perfect place to connect with a large audience and get immediate results because stories that resonate with someone have a much better chance of being shared, liked, and remembered.
LOCALS KNOW WHAT LOCALS WANT
To connect with a local audience your storytellers need to be locals as well, or at least have a deep understanding of the local market. Understanding the Thailand market is important if you want to ensure your stories are being told in the right way.
Joseph Henry is the founder and CEO of Vivaldi Public Relation Agency.
He is an expert communicator and influencer who has been helping leading companies achieve their strategic objectives in Asia for the last 20 years.