pr digital agency bangkok thailand

What if you didn’t have to work on Friday?

The biggest joy for every hard-working employee is probably when the calendar says it’s Friday, simply because it marks the onset of a much deserved weekend. We’re all accustomed to a five-day work week, even six in some countries. You must have wondered – “What if Fridays were off too?”.

 

Overwork and burning out

 

Japan is a country infamously known for overworking its employees. In fact, it’s been a battle for Japan, trying to bring down some of the longest working hours in the world owing to a shortage of labour and rapid ageing of a mass of the population. 

 

The Microsoft experiment

 

Microsoft Japan just spent August experimenting with a four-day work week, ironically so. Much to their surprise, sales per employee grew 40% when compared to the same month last year. Not only did this trial boost sales, but also cut costs at the Microsoft offices in the country with a 23% drop electricity used and a staggering 59% drop in pages printed when compared with August 2018.

 

The verdict

 

Although the Japanese Prime Minister’s urge to reduce overtime and make workplaces more flexible has received mixed reviews, this Microsoft experiment looks to be a winner among employees with 92% saying they were delighted with the four-day week according to a report on its website. 

 

This trial was termed as the “Work-Life Choice Challenge Summer 2019”. It allowed full-time employees take five consecutive Fridays off in August. In addition to that, meetings were shortened to a maximum of 30 minutes and online chats were encouraged over face-to-face conversation.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Are Airbnb’s still safe?

The Airbnb platform offers a lot of flexibility to both homeowners and renters. It allows people to make extra income by hosting strangers in their home. From the renter’s point-of-view, it allows them to skip the expensive hotels for the comforts of a home. But there’s always a dark-side to freedom and in light of the recent tragedy that occurred at an Airbnb host property, the $31 Billion company was quick to rework its policies.

 

A tragic backstory

 

A homeowner cautiously accepted a request from a renter who claimed her family shelter for a night to get relief from the raging Californian wildfires. But on 31 October, the renter hosted a Halloween party for more than one hundred people in an Airbnb host property located in Orinda, a suburb just outside San Francisco. This led to the police being called several times by neighbours with complaints about the havoc created at the crowded party. Unfortunately, by the time the police reached the scene, all hell was unleashed when a shooter left behind five victims and numerous injuries. 

 

Airbnb’s response

 

The company’s CEO Brian Chesky acknowledged a loophole in its booking system that allows a host home to be used for parties. In a thread of tweets, Chesky summarized the step of a new company policy. He also answered tweets that claimed that his rapid response was an act to clear Airbnb’s name before an IPO. 

There hasn’t been an official statement on the Airbnb website yet, but members received an email about an update to its Terms and Privacy policy.

 

A PR challenge

 

Airbnb is not a corporate hotel chain with its name attached to a list of hotel buildings. It serves as a platform to connect willing hosts with many tourists and travellers. 

Although brands in hospitality are experts at launching and promoting booking systems or loyalty programs, but dealing with a crisis of this stature is sure to be one of the biggest challenges for PR. Airbnb excels at advertising to promote its brand both print and digital but this time it rapidly needs to create a response to the public backlash coming its way. 

This was not the first time an Airbnb property was used as a party house. The company said it is doing everything to find out more about what happened that night, and it is also working to revamp its policies, making it stricter for such violators. Will this help reassure people who list their homes on the platform, as well as renters who want a safe place to stay?

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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