pr digital agency bangkok thailand

Are Airbnb’s still safe?

The Airbnb platform offers a lot of flexibility to both homeowners and renters. It allows people to make extra income by hosting strangers in their home. From the renter’s point-of-view, it allows them to skip the expensive hotels for the comforts of a home. But there’s always a dark-side to freedom and in light of the recent tragedy that occurred at an Airbnb host property, the $31 Billion company was quick to rework its policies.

 

A tragic backstory

 

A homeowner cautiously accepted a request from a renter who claimed her family shelter for a night to get relief from the raging Californian wildfires. But on 31 October, the renter hosted a Halloween party for more than one hundred people in an Airbnb host property located in Orinda, a suburb just outside San Francisco. This led to the police being called several times by neighbours with complaints about the havoc created at the crowded party. Unfortunately, by the time the police reached the scene, all hell was unleashed when a shooter left behind five victims and numerous injuries. 

 

Airbnb’s response

 

The company’s CEO Brian Chesky acknowledged a loophole in its booking system that allows a host home to be used for parties. In a thread of tweets, Chesky summarized the step of a new company policy. He also answered tweets that claimed that his rapid response was an act to clear Airbnb’s name before an IPO. 

There hasn’t been an official statement on the Airbnb website yet, but members received an email about an update to its Terms and Privacy policy.

 

A PR challenge

 

Airbnb is not a corporate hotel chain with its name attached to a list of hotel buildings. It serves as a platform to connect willing hosts with many tourists and travellers. 

Although brands in hospitality are experts at launching and promoting booking systems or loyalty programs, but dealing with a crisis of this stature is sure to be one of the biggest challenges for PR. Airbnb excels at advertising to promote its brand both print and digital but this time it rapidly needs to create a response to the public backlash coming its way. 

This was not the first time an Airbnb property was used as a party house. The company said it is doing everything to find out more about what happened that night, and it is also working to revamp its policies, making it stricter for such violators. Will this help reassure people who list their homes on the platform, as well as renters who want a safe place to stay?

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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pr digital agency bangkok thailand

You’re the one to go to

While companies inevitably have on hand official officials specifically tasked with saying just the right things to the right people on the choicest occasions about the firm’s mission, accomplishments and the rosy road ahead, the greater potential for spreading the good word may be through the authentic praise of non-designated spokespeople. It’s the off-the-cuff opinions of employees in varying positions that lend unvarnished, fresh legitimacy to key messages delivered though pre-approved information networks.

 

Keep it real

 

In the Internet era, authentic information has become a valuable commodity. Trusted influencers with a proven track record for providing reliable reviews of products and services are valued for their genuineness, not brand loyalty. Content is king, and anyone providing no-nonsense information are the new sovereigns, whether they are influencers, C2C reviewers or, indeed, employees of companies whose stated job duties may not formally extend into PR duties. But just as passport holders are de facto cultural ambassadors for their countries, it matters who you work for; you’re still part of the team. Indeed, when you’re not be overtly profiting from what you say, your words take on a new currency.

 

Water coolers and social media

 

Just about everyone’s on social media. People posting photos and text on Facebook, Instagram and Twitter generally share details related to one of two things: family and the workplace. Plus trips, which are one of two things: family or the workplace. Companies that wish to profit from the free word of mouth generated by positive online reviews would do well to remind themselves of the basics, that the most successful companies naturally generate satisfied workers, and create positive energy not from PR campaigns, but from the good vibes that such firms intrinsically radiate from being a cool place to work. It is the fundamentals like having an enjoyable work environment, and producing something sellable, that will create conditions not only for a great PR message, but the conditions at home that make it easy to create one. The best brands aren’t built, they simply grow.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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pr digital agency bangkok thailand

When AI makes us human

The future of employee-to-employee relations will not be dictated by AI, but what has always led the course of human achievement – the way colleagues interact with and get along with each other – a new study reveals. The gist of the report expresses how, armed with trust and the rallying force of people working towards a common goal, human potential transcends the capabilities of intelligence less natural.

 

Beyond ROI

 

Profits proudly returned to shareholders are but one metric of success, the report says. Based around the outcomes of Relationshpism, when appropriately applied, the findings focus on the creation of a global evolution beyond the assembly lines and corporation-focused theories, which have traditionally supported a focus on manufacturers and capitalists while oft discounting the interests of labourers.

 

A purpose-driven future

 

A more holistic, fuller buffet of outcomes not just for companies’ bottom line, but the forces that lead to them is encouraged the report. The idea reinforces the classic truth that roads are for journeys, not destinations. Multiple scientific studies of human motivation indicate how happiness triggers the higher – and contagious – energies that more naturally and efficiently lead to productivity and the collaborative human relationships that are hallmarks of the most successful companies.

 

Making people happy

 

Relationshpism comes down to making workers enjoy and value working, and how employee satisfaction is a crucial part of the story of making profits. Trust, effectiveness and values are essential ingredients in this regard. Great Place to Work, an organization dedicated to analyzing where people at work are happiest, promotes a key message in this regard: that business success hinges on prioritizing human potential as the source of sustainable profits.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Looking good online

Nearly nine out of every 10 small businesses check out their online reputation at least once every three months. But a newly published report details how beyond mere quarterly monitoring, more regular and comprehensive check-ups of digital health is essential for firms that want to stay strong where money really counts these days, in the realm of the digital.

 

Get your customers to work for you

 

The study encourages firms to make the most out of people paying for products and services, to increase their worth to firms all the more by writing glowing reviews on websites that feature reviews. Happy customers create more happy customers, as well as free coverage and positive vibes that are easy to share and re-share as positive posts. By the same token, be on the lookout for less pleasant reviews, and make sure to diplomatically respond to them with a solution-focused tone. Make sure to track these cases well and make corrections, so that similar issues are less likely to occur.

 

Expand social media coverage

 

This gem of advice for the Information Age simply can’t be repeated enough. If you’re not proactively promoting your deals and offers and brand value on the likes of Facebook, Instagram and friends, your messages won’t be heard as widely as they could be, and, in fact, to many people these days, will remain entirely unheard. The good news is it’s not that hard to stay on top of the new wave of sharing stories, by tasking an in-house team, PR firm or both with getting your messages out. Regularly and interestingly, what your company has going on should be digitally described in short effective bursts that keep customers intrigued. Currently, fewer than half of all small businesses are interacting with customers and persuading them to write reviews on what they like.

 

Diversify your channels

 

The days of classical dominance for radio, TV and newspapers are long gone. Yet advertising strategy still often seems linked to yesteryear, and fails to capitalise on the unbelievable opportunities presented by digital marketing. While the ways in which companies get the word out to customers is changing, small upgrades in diversification may yield huge gains. While almost two-third of small businesses use at least two platforms such as email, direct mail and social media, a more refined and varied distribution of messages using even more of these options will make it easier for your voice to be heard.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The social media factor in political propaganda

The need for social media is the only thing growing faster than the number of users on it, but all that you see on there is not necessarily true. It’s no surprise that social media platforms like Twitter and Facebook have become the go-to marketplace for politicians trying to boost their campaigns ever since the rise of digital marketing over the past decade, simply because the political propaganda that’s on there doesn’t have to go through a vigorous fact-check.

 

No more political advertising on Twitter 

 

Growing criticism over deceptive information from politicians on social media has encouraged Twitter to make the first move and bar political advertising globally on its platform. This policy reform will mean that both candidate ads and ads related to political issues will no longer be accommodated on this platform. This change is all set to take effect worldwide from 22 November.

 

Facebook under pressure

 

Facebook recently justified their decision to let political ads run without their interference, terming it as “freedom of expression”. However, the onset of the new Twitter policy means Facebook will be under pressure to fact-check political posts on their platform. Will Twitter’s bold move be a game changer or will Facebook persist with their decision to allow “freedom of expression”?

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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