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PR awards industry recognition for Thailand’s best PR agency.

Vivaldi has been named as Thailand’s top PR agency in the area of sports by the Asia 2016 Sports Industry Awards. The company won the award for its work in Thailand, having delivered superb communication results for major sporting events such as the Phuket King’s Cup Regatta (agency of record for 11 years), and The Music RunTM (reappointed for the 3rd consecutive year).

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The informal slang of digital business.

English is the language of business and of science, of medicine, law and literature. It is simultaneously sophisticated, simple, elegant, powerful. Something that has developed slowly over aeons to become the primary means of communication has been refined to a perfect art and science, the spirit of pure and essential communication, politeness and human progress.

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Outbrain and Taboola, the flotsam and jetsam of awful internet ads.

When was the last time you saw an ad in a website footer that linked to something credible and relevant? Or even something that wasn’t complete garbage? Masquerading as “promoted stories” or “around the web,” most web sites that employ these revenue streams are quick to add disclaimers, stating that external content is nothing to do with the host site.

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Facebook is totally relevant for B2B marketing.

Businesses that shun the frivolity of Facebook for B2B marketing could be losing out on influencing profitable business decisions. The latest findings of a recent survey report suggest companies that make assumptions about Facebook’s B2B marketing power are off point and inaccurate about how purchasing decisions are actually made in the real corporate world.

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Micro-Influencers prove bigger is not always better.

Celebrity endorsers and social media superstars may seem like the ultimate coup when it comes to corporate online branding and marketing. After all, the bigger the better, right? Not necessarily. Not all that glitters in the popularity stakes online is digital marketing gold. The growing might of microinfluencers is proving that authentic communities are often packing a more powerful punch with greater engagement; the ultimate goal of successful digital marketing.

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5 reasons sponsored ads are good PR.

Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a handful of terms which can
really grate when press releases are read by editors. Here are a few standouts that crop up every day on every media desk in Thailand.

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Facebook, Twitter & Google sponsored ads.

Paid media, as part of an integrated PESO campaign is an accepted and expected part of your marketing strategy. So much so that those companies who hold back are potentially missing out on great opportunities. Online paid media is often avoided by those who lack knowledge of what admittedly is an ever-changing landscape. There is also, in some purist quarters, an old-fashioned persistence that good PR is ‘free’ PR. This is a mistake.

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You’ve still got mail in 2016!

Smartphone use is reinvigorating email marketing and SMEs are upping the time, energy and budgets to reach markets via their inboxes. The time to start an email campaign is now. That’s the message being broadcast in the 2016 Email Marketing Insights Study.

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9 tips for media relations success.

How do you get your marketing message not only heard but relayed through publications? How do you capture the attention of busy journalists so that they publish your marketing efforts? How do you improve media relations so that your marketing strategies succeed? The media is a company’s loudspeaker, amplifying what you have to say loud and clear so your target market can hear and ultimately respond.

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How to not mess up newsjacking.

How do you make your brand a breaking news story without resorting to looking like a ‘me too’ pretender, or at worst a Donald Trump Brexit-moronic disaster?

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