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What is digital PR?

PR has changed! It isn’t just about media relations and sending out press releases anymore. Digital PR is about combining traditional PR with content marketing, social media and search. When we do this, what happens is we are able to transform static news (such as it was once consumed in printed newspapers) into live conversations, and speaking directly to your target audience online without having to go through only a traditional media channel.

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blog 022 pr bangkok thailand

Why communicators need to embrace PESO.

Marketing campaigns are evolving into holistic strategies with PESO; no longer linear but 3D, 360 degree communications. Digital measurability creates a high-definition focus, with in-house marketing teams and business leaders seeing a clear picture of brand presentation and message delivery.

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Go Digital or Go it Alone!

Virtual business has become the new reality in Thailand; Bangkok-based companies dragging their heels may get left behind in a barren marketing wasteland, miles away from the nearest customer connectivity point. What is vital in 2015 and beyond is that Thailand’s SMEs and big brands alike jump onto rising digital marketing platforms sooner rather than later and properly learn how to leverage them. If not, they run the risk of being stranded, and soon forgotten by market forces.

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5 reasons you should use periscope for business.

Periscope, the live-streaming video mobile app which allows you to broadcast from anywhere in the world, purchased by Twitter in February is now the fastest-growing social media app. In just ten days, the app hit one million users and now exceeds 10 million users who are viewing over 40 years of content every day on the app.

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10 CEO hacks to effective time management.

Looking to utilize your time at work a little more efficiently? These top CEOs have all the life hacks you need to effectively manage your time.

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3 new social media hacks for business.

Keeping at the forefront of the ever-changing world of social media can be tricky, but these three simple social media hacks can help give you the edge over your competitors and drive likes, shares and, ultimately, more business your way.

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Together at last Hootsuit integrates with Instagram.

Bloggers, rejoice! It’s been a long time coming but, finally, Hootsuite will now support Instagram on its dashboard. The full integration means users can now monitor and track Instagram, as well as schedule, publish and engage – as well as allow a team shared access — with their IG account via Hootsuite, just as they already do for Facebook, YouTube, LinkedIn, Twitter, WordPress and Google+.

Avid bloggers will already know that other social media management platforms, such as Sprout Social, have allowed users to monitor and comment on Instagram content for a while now, but the Hootsuite Instagram integration means that everything you can do via Instagram, you can now do via Hootsuite.

Being a social media manager or blogger just got that little bit easier.

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Thailand likes social media.

A quick glance around on the BTS commute home reveals that Thailand loves its social media; whether you’re organising a night out with friends on LINE, catching up with the latest events on Facebook or scrolling through Instagram feeds for dinner inspiration, social media in Thailand is a way of life.

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5 ways to make social media work for you.

There’s no hiding from it; PR has evolved and mastering digital and social media is integral to the industry. From the launch of Snapchat Discover — which has been utilised by the likes of CNN, Vice, ESPN and Daily Mail — to campaigns including Visit Britain’s new Tumblr account, Starbucks teaming up with Spotify and the online buzz that was created around the guerilla tactics employed by the team behind the miniature Ant Man billboards that popped up in Australian cities, there’s no denying the parameters of PR are fast-expanding and, to stay ahead of the curve, we have to remain savvy when it comes to digital and social PR.

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Think before you tweet, Thailand’s updated copyright laws.

Think before you Tweet is the message behind the latest amendments to the Copyright Act in Thailand. In light of the growing popularity of social media sharing, the new laws have replaced ones that have been in place for 21 years.

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