blog 049 pr bangkok thailand

Communications messaging to avoid.

Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a handful of terms which can really grate when press releases are read by editors. Here are a few standouts that crop up every day on every media desk in Thailand.

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blog 048 pr bangkok thailand

Why marketing and PR needs data science?

Regular LinkedIn users who often check the classified job ads may have noticed an increasingly common trend among marketing recruiters – jobs requiring some expertise in data science (or “Big Data scientists”). Big Data and digitally applied skills jointly provide better analysis of business/ consumer results (or any shortfalls in this area); and, such skills also help to extrapolate and zone in on those who are likely to be interested in the client’s products and service offering. Several tech magazines have identified this type of job role as being “better paying than medicine” as a career path, with a future focus in app creation to look for pattern-seeking and data crunching knowledge: “This trend for data scientists mimics the trend for digital specialists that happened earlier at the turn of the millennium.” (Wired US).

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blog 047 pr bangkok thailand

When PR gets bloody United Airlines.

United’s calamitous month was merely a high-profile culmination of years of operational mistakes and PR mismanagement. Happily though, it does make for a good rapid-fire study on what NOT to do with your crisis response communications.

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blog 046 pr bangkok digital marketing agency thailand

What is social listening?

Social listening is the process of collecting social data by monitoring terms, names and products associated with your brand and industry, with the aim of helping businesses monitor content performance and track competition. It exists as a logical step forward from something PR agencies have offered to their clients for many years – traditional media monitoring.

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blog 045 pr bangkok thailand

An interview with Thai PR.

Vivaldi founder and CEO Joseph Henry talks to Thai PR web about the success of Vivaldi Integrated PR, and the future of digital public relations in Thailand

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blog 044 pr bangkok thailand

A year of massive upheaval for the global media industry.

Widespread consolidation, intense competition over digital distribution infrastructure, growing numbers of paid subscribers and high technology roll-outs – let’s explore some of the groundbreaking movements shaking up the worldwide media industry in 2017.

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blog 043 pr bangkok thailand

ECCO Spring/ Summer 2016 Collection.

“Vivaldi’s integrated on-line and on-the-ground efforts delivered a spectacular program and winning results for ECCO’s 2016 collection launch.”

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blog 042 pr bangkok thailand

Thailand Yacht Show 2016.

Vivaldi Integrated Public Relations recently hosted a press conference for the second edition of the Thailand Yacht Show, which will be held in Phuket in December. Vivaldi handled all communications components for the official launch, with the press conference in particular attracting a lot of media attention.

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blog 041 pr bangkok thailand

Huawei Mate 8 regional launch Thailand.

Vivaldi played the leading role in a multi-channel PR program for the regional launch of the flagship Huawei Mate 8 smartphone. Celebs and social, native advertising and close partnerships with key media, all to power Mate 8 to the top of the SEA league

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blog 040 pr bangkok thailand

Vivaldi positions for growth with new office and new services.

Vivaldi has introduced a range of new services to harness opportunities for growth. The company has also invested in a new and much larger office facility. Following 12 years of consistent growth, successes across a whole spectrum of client industries and several regional award wins, the company is confident that it can accelerate its growth by responding to shifting trends in the media, marketing and PR landscapes in Thailand.

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