Bloggers, rejoice! It’s been a long time coming but, finally, Hootsuite will now support Instagram on its dashboard. The full integration means users can now monitor and track Instagram, as well as schedule, publish and engage – as well as allow a team shared access — with their IG account via Hootsuite, just as they already do for Facebook, YouTube, LinkedIn, Twitter, WordPress and Google+.
Avid bloggers will already know that other social media management platforms, such as Sprout Social, have allowed users to monitor and comment on Instagram content for a while now, but the Hootsuite Instagram integration means that everything you can do via Instagram, you can now do via Hootsuite.
Being a social media manager or blogger just got that little bit easier.
A quick glance around on the BTS commute home reveals that Thailand loves its social media; whether you’re organising a night out with friends on LINE, catching up with the latest events on Facebook or scrolling through Instagram feeds for dinner inspiration, social media in Thailand is a way of life.
There’s no hiding from it; PR has evolved and mastering digital and social media is integral to the industry. From the launch of Snapchat Discover — which has been utilised by the likes of CNN, Vice, ESPN and Daily Mail — to campaigns including Visit Britain’s new Tumblr account, Starbucks teaming up with Spotify and the online buzz that was created around the guerilla tactics employed by the team behind the miniature Ant Man billboards that popped up in Australian cities, there’s no denying the parameters of PR are fast-expanding and, to stay ahead of the curve, we have to remain savvy when it comes to digital and social PR.
Think before you Tweet is the message behind the latest amendments to the Copyright Act in Thailand. In light of the growing popularity of social media sharing, the new laws have replaced ones that have been in place for 21 years.
Blogging is not real writing. This was one of several memorable lines in Steven Soderbergh’s excellent 2011 movie, Contagion. The apocalyptic medical thriller went on to examine the staggeringly important role freelancer Alan Krumwiede played in the global viral MEV-1 outbreak and ensuing public hysteria brought about in its aftermath. Initially a down-and-out conspiracy theory journalist begging for any sort of attention whatsoever (sound familiar?), Jude Law’s character became one of the world’s most followed icons as a result of his blogging about the film’s far-reaching protagonist, the Meningoencephalitis virus. It was a case of right time, right content.
If, as Amazon’s founder Jeff Bezos says, “your brand is what people say about you when you’re not in the room”, then your personal brand is built from the thoughts, words and reactions of other people. Therefore, if you want to take control of your personal brand, you have to manage how your present yourself publicly. To a large extent, this is something you have control over and talking your way to the top is easier than you might think.
If you’ve got authenticity down pat, the next concept to master in building your personal brand is to be the best in your field. Sounds like an immense task, doesn’t it? But, in fact, there are measurable efforts you can take to ensure you’re at the cutting edge of your industry which will, undoubtedly, boost your personal brand immeasurably.