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Thailand likes social media.

A quick glance around on the BTS commute home reveals that Thailand loves its social media; whether you’re organising a night out with friends on LINE, catching up with the latest events on Facebook or scrolling through Instagram feeds for dinner inspiration, social media in Thailand is a way of life.

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5 ways to make social media work for you.

There’s no hiding from it; PR has evolved and mastering digital and social media is integral to the industry. From the launch of Snapchat Discover — which has been utilised by the likes of CNN, Vice, ESPN and Daily Mail — to campaigns including Visit Britain’s new Tumblr account, Starbucks teaming up with Spotify and the online buzz that was created around the guerilla tactics employed by the team behind the miniature Ant Man billboards that popped up in Australian cities, there’s no denying the parameters of PR are fast-expanding and, to stay ahead of the curve, we have to remain savvy when it comes to digital and social PR.

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Think before you tweet, Thailand’s updated copyright laws.

Think before you Tweet is the message behind the latest amendments to the Copyright Act in Thailand. In light of the growing popularity of social media sharing, the new laws have replaced ones that have been in place for 21 years.

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How bloggers became the new content superstars.

Blogging is not real writing. This was one of several memorable lines in Steven Soderbergh’s excellent 2011 movie, Contagion. The apocalyptic medical thriller went on to examine the staggeringly important role freelancer Alan Krumwiede played in the global viral MEV-1 outbreak and ensuing public hysteria brought about in its aftermath. Initially a down-and-out conspiracy theory journalist begging for any sort of attention whatsoever (sound familiar?), Jude Law’s character became one of the world’s most followed icons as a result of his blogging about the film’s far-reaching protagonist, the Meningoencephalitis virus. It was a case of right time, right content.

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5 tips on talking your way to the top.

If, as Amazon’s founder Jeff Bezos says, “your brand is what people say about you when you’re not in the room”, then your personal brand is built from the thoughts, words and reactions of other people. Therefore, if you want to take control of your personal brand, you have to manage how your present yourself publicly. To a large extent, this is something you have control over and talking your way to the top is easier than you might think.

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Planning your silos (not on farmville…).

“The finest 100% organic carrots in the county?” Not according to the workers who picked them; the underpaid proletariat who complain on the market stall of backache, long hours and exposure to chemicals.

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9 ways to become the best at anything.

If you’ve got authenticity down pat, the next concept to master in building your personal brand is to be the best in your field. Sounds like an immense task, doesn’t it? But, in fact, there are measurable efforts you can take to ensure you’re at the cutting edge of your industry which will, undoubtedly, boost your personal brand immeasurably.

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Do you need a personal branding make over.

When I stepped off the airplane for my first visit to Bangkok in 1996, I had my backpack and US$300. It was night time, it was steaming hot and I was stuck in traffic for hours. What mess did I get myself into? Little did I know that this city would become my home and the birthplace of my most successful business, Vivaldi PR.

Things were not always so rosy for me. I needed a personal branding makeover. Partly though bad luck and partly due my own failings I had three lost jobs and had two failed businesses, which taught me a tough lesson about the importance of A, B, C and Ds of Personal Branding – Authenticity, Being the Best, Communication and Daring to Change.

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The new tastemakers working with bloggers.


Chanel did it when it gifted fashion blogger Rumi Neely of Fashion Toast a Chanel backpack, Olivia Palermo has collaborated with everyone from Aspinal of London to becoming Ciaté London’s creative director, teaming up with Aquazzura and Westward Leaning sunglasses and Thai fashion brand Vatanika had the international spotlight on it when LA-based fashion blogger, Aimee Song of Song of Style, wore one of its dresses to the Grammy’s.
Working with bloggers can be a mutually beneficial arrangement and, it’s not just in fashion circles that the potential for a fruitful relationship with bloggers lies.


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