Vivaldi wins Sports Industry Awards Asia 2017 Best Sport Event Supplier Thailand

Bangkok, 8 October 2017 – Vivaldi Integrated Public Relations, the leading Human and Digital Communications agency delivering Public Relations, Digital and Social services in Thailand, has been recognized with the Best Sport Event Supplier Thailand Silver at the Asia 2017 Sports Industry Awards (SPIA).

 

Joseph Henry, CEO of Vivaldi Integrated Public Relations, said, “We’re absolutely delighted to be recognized by the respected regional judges from Asia 2017 Sports Industry Awards again.  In 2016, Vivaldi was the Gold winner for Best Sports PR Agency in Thailand.  To be recognized against a more competitive field as the Best Sport Event Supplier is truly an honour.  All credit has to go out to my team who work passionately and tirelessly for our sports industry clients.”

 

SPIA Asia 2017’s award was open to professional sport event organizers, agencies and brands including in-house event departments of corporate organizations delivering major sport campaigns in terms of creativity, planning execution and adding sporting value to the region. Vivaldi was selected based on the key criteria: “the function of the organization in guaranteeing successful events from development to implementation” (SPIA).

 

Henry added “This year, we remain the agency of record for the Phuket King’s Cup Regatta, and have been retained by Warrix, manufacturer of the Thai international football team’s official jersey. Vivaldi also this year handled aspects of PR, communications, media logistics, social media and influencer support for the Music Run Thailand and Tri-Factor Triathlon series, both part of large regional programs.  We’ve achieved consistent full service PR, Digital and Social Media for our clients successes and will continue to work with top sports event organizers and brands to deliver standout results.  Vivaldi’s sports practice has thrived as the popularity of participations sports amongst Thais has expanded exponentially.  ”

 

The SPIA Asia 2017 edition was open to entrants from 47 Asian countries.  Winners at the Gala Awards event included Lagardere Sports, Tennis Australia, Laguna Phuket, Adidas and Chelsea Football Club.  Vivaldi won the award for its work in Thailand, having delivered superb publicity, social, digital and influencer results for major sporting events, such as the Phuket King’s Cup Regatta.   The Regatta is one of Thailand’s signature sports event.

 

SPIA Asia is endorsed by the Ministry of Tourism and Sports, the Sports Authority of Thailand and organized by MMC Sportz LLC

 

About Vivaldi Integrated Public Relations

Vivaldi Integrated Public Relations connects companies and brands to millions of customers and stakeholders      through bespoke digital and social media, events, consumer activations and traditional public relations strategies.  Content created from its award-winning PR strategies combined with the client’s own content and messaging, Vivaldi’s strategic use of Paid, Earned, Shared and Owned media creates multiple channel exposure, engagement           and return on investment.

 

Photo:  Joseph Henry, Chief Executive Officer, Vivaldi Integrated Public Relations (Center), received  the  Best Sport Event Supplier in Thailand Silver at the SPIA Asia – Asia’s Sports Industry Awards & Conference 2017 at Centara Grand & Bangkok Convention Centre at CentralWorld.

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GOING TO EXTREMES WITH A WINNING AGENCY

Vivaldi CEO competes in the largest race in Southeast Asia, to finally claim first prize

DESPITE its awful past, the infamous River Kwai’s ‘death’ railway built by WWII prisoners is an ideal location for the River Kwai Trophy Adventure Race, the largest race in Southeast Asia.

Vivaldi CEO was not always into endurance sports, but after becoming overweight and unhealthy he decided to get fit and enter the race for the first time. That was 11 years ago. It was the toughest thing he’d ever done, but was hooked from then on.

In 2015, his friend Ross Cain and he decided to team up under the name “Atlast” with the purpose of winning the Grand Masters of the River Kwai Race. He was super-fit, coming off cycling the 1200 km Audax France in under 70 hours. They trained hard in the midday sun for five hours at a time, so by race day were in top shape. Despite a serious cycling crash in which Ross cracked his elbow and Joseph had a concussion, they came in 3rd place.

In 2016, they tried again, leading the race for five hours until Joseph’s legs cramped in the final river swim just a few hundred meters from the finish line. It hurt to lose like that.

At the registration for 2017, they saw teams entering from Thailand, Hong Kong, Malaysia and France. That night, a huge tropical storm rolled in. In an adventure race, you don’t know distances, routes or order of the swim, bike, kayak, obstacles or trails. You just deal with it as it comes. In this year’s race, they started with a run that crossed the Bridge over the River Kwai to the main plaza where tourists looked on.

 

When the MC finally announced at the finish, “Team Atlast has finished in 1st place in the Grand Masters Division”, hands rose in the air and both team members shouted at the top of their lungs! It has been 11 years in the making and finally a first ever win. The team had conquered Asia’s Largest Race at the Bridge over the River Kwai!

 

Full story available at : www.thebigchilli.com

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How to select your ideal PR Agency

The global PR landscape is going through quite an aggressive restructure at the moment, with escalating levels of competition, price wars, and shorter term retainers becoming the norm. However, agencies focused on quality and value still are proving to be important partners for clients. Smaller agencies in particular are able to offer detailed and highly tailored assistance to clients through thick and thin, as they grow together in partnership.

1.)  Word of mouth

The most successful agencies are the ones who have long been known for producing a good standard of work over many years. In fact a lot of agency business comes via this method instead of through SEO or digital marketing. This is also the most credible basis for making decisions on which agency to use.

2.)  Get to know the team

Ask to see the Account Director and the Account Managers who will be looking after you. It is great to meet the CEO in the meeting pitch, but he or she is unlikely to be dealing with the account on a regular basis. If you want digital services adding to the package, meet that team also.

3.)  Visit their office

Visiting their premises after the first initial meeting at your own HQ will give you an indication of the scale of the business, and the sort of work it is able to do. If the agency claims to be creative but the office environment is sterile, they may be better suited to writing FS press releases.

4.)  Awards are good, but look for case studies

There are a lot of regional and industry awards in the PR industry calendar, and some are no more than money-making rackets for the award organizers. Check thoroughly on the PR company website for actual concluded projects and the results they achieved with them. Real life tangible successful projects are much more valuable than a slew of awards you’ve never heard of.

5.)  Results and clarity

You must clearly define goals at the beginning of the relationship. This may be based on daily and monthly KPI targets; it may be more transgressive (in a positive way,) less objective or less conventional, such as in the case of your own business visibility performance being tied to the agency’s channel efforts. This is a new approach which is now becoming effective due to increasingly sophisticated metrics and AI technology.

 

Contact us : Vivaldi Public Relations

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An interview with Thai PR.

Vivaldi founder and CEO Joseph Henry talks to Thai PR web about the success of Vivaldi Integrated PR, and the future of digital public relations in Thailand

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Vivaldi positions for growth with new office and new services.

Vivaldi has introduced a range of new services to harness opportunities for growth. The company has also invested in a new and much larger office facility. Following 12 years of consistent growth, successes across a whole spectrum of client industries and several regional award wins, the company is confident that it can accelerate its growth by responding to shifting trends in the media, marketing and PR landscapes in Thailand.

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PR awards industry recognition for Thailand’s best PR agency.

Vivaldi has been named as Thailand’s top PR agency in the area of sports by the Asia 2016 Sports Industry Awards. The company won the award for its work in Thailand, having delivered superb communication results for major sporting events such as the Phuket King’s Cup Regatta (agency of record for 11 years), and The Music RunTM (reappointed for the 3rd consecutive year).

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