pr digital agency bangkok thailand

Integrity, integrated

Two interesting trends in the public relations reinforce and strengthen each other, although on the surface they may seem, well, somewhat segregated. The first trend is customers and market forces combining to promote tech-savvy, multifaceted, fully integrated, digital PR campaigns that synch messages across platforms both online and old-school, to optimize KPI and ROI.

 

The other trend is for greater integrity. Following Nike’s “Believe in something” campaign featuring currently unemployed quarterback Colin Kaepernick, whose well-known position against racism may have helped cost him a starting position in the NFL, sales for the iconic sports manufacturer shot up by six billion dollars. But when Gillette tried something similar, reimagining its “The Best a Man Can Get” tagline as “The Best Men Can Be” with an accompanying video in order to encourage men to be less sexist, the results were mixed. The video accompanying the new messaging turned off more many traditional customers and didn’t result of much of a sales bump. Although intentions may be noble, the bottom line in risky campaigns that come off as preachy might be to take Nike’s classic advice to “just do it”.

 

Worse still are off-message messages in Twitter storms from the likes of Tesla’s Elon Musk that go far and wide thanks to the well-integrated nature of communications today, but go down strangely in terms of integrity. Have something nice to say. And if you must be provocative, it pays to rebel with style, not with words that may come back to haunt you and your company’s reputation and value.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More
pr digital agency bangkok thailand

Delete, detox, drop out

The field of social studies covers a lot of warfare, so no one should be really be surprised when social media posts often stray into thoughts less reflective of higher instincts. To help users retain their online reputations and limit their real-world ramifications, Facebook recently unveiled the “remove for everyone” option, a feature that at one point only Mark Zuckerberg had. The handy upgrade allows users to delete Messenger chats that in retrospect they regret having posted.

 

In a world where thoughts lead to actions instantly transmitted to all your friends, family, Facebook friends or others who come across your less than fully thought out though most public posts, the timeless advice to keep in mind is to think before you say or write something rings true with renewed clarity.

 

While many will feel the need to reel in an errant post or Facebook Messenger text now and again, an increasing number are also making the final cut and deleting their Facebook accounts altogether. Still, this ultimate step remains a difficult one to take, despite calls for making it simpler in light of privacy concerns that have plagued the world’s biggest social media website by the Cambridge Analytica scandal regarding harvesting of the user profiles of millions of Facebook users and other concerns related to data privacy protection.

 

You are what you post. And at least until privacy concerns are more fully address, you’re online profiles may be revealing even more of yourself than you may feel comfortable about showing others.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More
pr digital agency bangkok thailand

PR accidentally on purpose?

Working to enhance a client’s reputation and avoid embarrassment is essential in PR. So what if a mistake seems so unbelievable that some think it was planned?

 

A PR ‘stunt’ that goes down well with the public, generating some free publicity and perhaps future profits, may very well be remembered as a brilliant move. The downside is when something comes off as obviously gimmicky or worse. Sometimes it can be hard to discover true intentions…

 

Twice in recent months, some observers found the boundaries blurring for one airline. While typos have unfortunately become more common in today’s information-laden world, they rarely appear on the sides of airplanes. Which is why when one plane was spotted bearing the wording “CATHAY PACIIC” after a paint job with the “F” gone missing, some suspected a PR ruse. The company said that it was an honest mistake. But then just a few weeks later, several premium seats on Cathay Pacific flights from Asia to North America were spotted online going for closer to $1,000 then the tens of thousands of dollars they were supposed to be sold for. In both cases, the airline responded with a brave face – and honored transactions made on tickets sold at the vastly lower fares in the latter case – and the public read about it.

 

While the tradeoff between profits lost and publicity generated may have differed in these two cases, what’s true in both of them and all instances is that integrity matters. So be careful what bold PR moves you be considering: the clean-up shouldn’t be pricier than the publicity generated.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More
pr digital agency bangkok thailand

The customer is always right…

While this truism with its heart in the right place has never been entirely correct, it has gained new justification in the era of digital marketing, when databases have allowed communications professionals to track purchases and preferences like never before. With a wealth of information available on what customers value, and what websites hold their attention the longest and where they are buying and lingering, it should be much easier to keep customers satisfied.

 

‘The customer should always have a valued experience’ might be a good way of updating the message for modern digital marketing companies. Customer experience is more important than ever: nine of 10 providers of leading PR firms think that a meaningful journey for customers who interact with brands on multiple fronts and through various channels leads to increased loyalty and many happy returns. Eight-nine percent of them also say such positive interaction significantly affects economic growth.

 

Social media and social media marketing agencies should, of course, optimize social interactions. Influencers can have positive influence rather than simply be effective at reeling in new buyers. Beyond ‘targeting’ audiences, remember to personalize when appropriate. Activating channels and making efficient use of AI should not mean dehumanizing operations – many customers still value a personal approach and face-to-face interactions.

 

Know your customers. Make their interactions pleasant, and maybe if they may not always necessarily be correct on every occasion, chances are high they’ll keep coming back for your products and services.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More
pr digital agency bangkok thailand

Tracking, trust and tracking trust in PR

As content reassumes something closer to its natural value, tricks like backlinks and overt SEO-focused terminology will fade as the actual message conveyed will be tracked through more sophisticated software. This means words on websites no longer need to be virtual code words and can be more descriptive as context becomes clearer. Linkless mentions are coming of age, as search engines get better at knowing what you’re trying to say. While backlinks connecting networks of websites still have value, providing a reliability chain, this technique has led to an overvaluing the links themselves, to the discrediting of actual content.

 

This smarter tracking of info helps free PR agencies to focus more on developing their actual relationships with clients and the media. As nuanced meanings, key messages and messages you may not even fully realise you’re conveying are picked up by Google and the like, more realistic search results will follow. When put to use more appropriately, technology can correct some of the skewed relationships that it leads to elsewhere.

 

Perhaps somewhat ironically, in an age in which information is more easily verified, understood and sorted accordingly, trust in the media has significantly decreased. According to the 2018 Edelman Trust Barometer report, trust in this key disseminator of information that PR agencies and their clients depend on is lower, as is trust in various institutions worldwide. Trust, once broken, remains difficult to repair and there’s no app for that, so make sure your integrity remains intact.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More
pr digital agency bangkok thailand

Promoting sports like a champion

“At Vivaldi, we have a special passion for sports,” says the head of Thailand’s top PR agency, CEO Joseph Henry. “Going above and beyond traditional media relations, Vivaldi sports practice has proven able to deliver totally integrated paid, earned, shared and owned, marketing, influencers, video, social and media campaigns for clients.”

 

Among the prestigious clients who have partnered with Vivaldi are the Phuket King’s Cup Regatta, which has retained Vivaldi for 13 years; One Championship MMA, Honda LPGA Golf, The Music Run and Warrix, manufacturer of the Official Thai National Football team jersey.

 

In recognition of Vivaldi’s continuing leadership in sports PR, social media and events, the CEO was invited to serve as an Awards Committee regional judge at the 2018 Sports Industry Awards (SPIA). Previously, Vivaldi, the leading PR agency for sports in Thailand, won SPIA’s Gold for the Best Sports PR Agency in Thailand in 2016, and in 2017 earned the Silver for the Best Sport Event Supplier in Thailand.

 

Vivaldi was perfectly positioned very early on to maximize the strength of its relations and strategic expertise in the sport industry, harnessing social media, digital content and the media to help support the development of sports and tourism in the country,” says Henry, who is competitive Ironman Triathlete and Ultra long-distance runner.

 

Team Vivaldi is better positioned than ever to continue capitalizing on its strengths. Not resting on its laurels, in 2018 the integrated public relations firm won pitches for the Honda LGPA golf tournament, Bangkok Bank CycleFest and the leading sport fashion retailer for JD Sport. Vivaldi’s reputation as the top Sports PR agency in Bangkok keeps gaining momentum.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More
pr digital agency bangkok thailand

The Internet’s enhancement of PR accountability

Earning and keeping trust has always been essential to good public relations. The age and growth of the Internet reinforces this, with information increasingly accessible and verifiable. The relations you cultivate are essential for and conducive to delivering what matters most: evidenced, valued results.

 

Dedicated, relentless pitching will help create the right relations with clients, the media and influencers. That’s just the beginning – the bottom line is still the bottom line. No matter how many media reps you can contact in an instant, the real number that matters is those reporters, bloggers and influencers who actually help amplify clients’ key messages, and those clients who sign up for services.

 

Publication alone isn’t good enough, if it ever was. Metrics such as social shares, time spent on websites and numbers of time pages are viewed are being normalized to help create a clearer picture of true value. A whole new world of verification has been created, building exponentially on what just a few ago would just have been simple tallies of circulation or viewership in raw numbers. The leading PR firms are making sure to proactively provide full details on exactly what kind of buzz they are generating.

 

Content needs to be on target, the right length for attention spans, detailed, compelling and tracked, before the results are relayed to stakeholders. ROI is increasingly digitized, traceable and verifiable, as worth becomes corroborated in a range of sophisticated online mechanisms. Accountability has come of age.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More
pr digital agency bangkok thailand

Fizzling Fyre and the quest for clarity in PR

Who will influence the influencers? Traditional gatekeepers in media and PR have ceded much of their agenda-setting duties to new-generation digital bloggers and marketers who while oft ingeniously informative also show us that large-scale misinformation happens, and to those you might think wouldn’t easily be deceived, even in the Information Age.

 

One wonders how so much more could have possibly gone wrong at the debacle that was to be the Fyre Festival. What sounded like a hip party for the e-savvy, partying with supermodels and a chance to shore up the faith of followers, turned into a PR nightmare on every level. What was promoted as a live version of Instagram with chance to photograph and video top supermodels at on an intimate Caribbean beach for elite bloggers had the rug pulled from underneath it and ended up being canceled early.

 

Exclusive tickets priced in the thousands were snapped up by social media influencers. But what looked like to be the party of the century was based on hype and perhaps deception. Private jets were basic planes, posh resorts were actually tents and the food was hardly gourmet. The event’s planner in chief, Billy McFarland, was arrested on charges of defrauding. The bottom line is that with so much potential for revenue, influencers themselves will continue to be attempted to be influenced by all kinds of forces. Buyers, readers and viewers beware: even those who are most influential can be conned.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More
pr digital agency bangkok thailand

When tech giants make adjustments

In an info-loaded age when the nature of content changes, what was once paid for is now free, and products once simply just advertised are now described in detail in articles and advertorials to buyers who demand to be fully informed before making a decision, the ability to be flexible and have good customer relations is more needed than ever. Especially, it seems, among tech giants who may think at times that they have all the solutions.

 

When Snapchat announced that it is considering allowing for its famously disappearing photos stick around, many ardent fans of the online platform for shots with a short shelf-life were aghast, saying that this went against the whole point of the social media site. But it may end up being more of a tactical adjustment, and offer an alternative to its big cousin Facebook, which has been losing subscribers over much more significant issues related to privacy concerns.

 

Indeed, more of a concern is the planned merger of the communications services of WhatsApp, Facebook Messenger and Instagram, particularly considering Facebook’s mixed legacy with handling issues related to privacy and user preferences. While market forces eventually sort things out, more initial consultation with users will pay off in the long-run. The notorious difficulty in deleting a Facebook account and the social media’s giant once insisting on using @facebook.com for e-mail addresses, before such insistence backfired, goes to show that allowing for customer preferences and maintain a flexible approach remain essential, no matter who you are.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More
pr digital agency bangkok thailand

The Art of Dining Hospitality Public Relations

Good PR and top-tier dining hospitality share many core characteristics, like impeccable tact, a vision of possibilities that others cannot see, stimulating the senses by creating something with truly good taste at optimal price levels, while consistently providing clientele something delightful enough to keep coming back for more.

 

Vivaldi is the only PR agency in Thailand to have been retained by both Asia’s 50 Best Top Restaurants, the Michelin Guide, plus, the Wongnai User’s Choice Awards heralding the highest-quality dining experiences you can find.

 

In the highly competitive environment for dining and hospitality, it is essential to effectively communicate to audiences exactly what our clients offer, and why the experience of taking the effort to go eat in their restaurants will be very much rewarded.

 

Vivaldi was one of the first PR agencies in Thailand to forge and creatively develop ever closer relations with bloggers both international and local, tapping the digital world’s ever-growing ranks of highly credible influencers while maintaining strong contacts with traditional media. The firm’s outreach, from classic launch events and highly coveted private pop up dinners to spreading key messages online through social media, bloggers and vloggers, taps the multifaceted world of influencers needed for effective PR in today’s world.

 

Among the top-end venues in Bangkok the firm has partnered with are Charcoal Tandoor Grill & Mixology, J’Aime by Jean-Michel Lorain, Haoma and Above Eleven.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

Read More