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GOING TO EXTREMES WITH A WINNING AGENCY

Vivaldi CEO competes in the largest race in Southeast Asia, to finally claim first prize

DESPITE its awful past, the infamous River Kwai’s ‘death’ railway built by WWII prisoners is an ideal location for the River Kwai Trophy Adventure Race, the largest race in Southeast Asia.

Vivaldi CEO was not always into endurance sports, but after becoming overweight and unhealthy he decided to get fit and enter the race for the first time. That was 11 years ago. It was the toughest thing he’d ever done, but was hooked from then on.

In 2015, his friend Ross Cain and he decided to team up under the name “Atlast” with the purpose of winning the Grand Masters of the River Kwai Race. He was super-fit, coming off cycling the 1200 km Audax France in under 70 hours. They trained hard in the midday sun for five hours at a time, so by race day were in top shape. Despite a serious cycling crash in which Ross cracked his elbow and Joseph had a concussion, they came in 3rd place.

In 2016, they tried again, leading the race for five hours until Joseph’s legs cramped in the final river swim just a few hundred meters from the finish line. It hurt to lose like that.

At the registration for 2017, they saw teams entering from Thailand, Hong Kong, Malaysia and France. That night, a huge tropical storm rolled in. In an adventure race, you don’t know distances, routes or order of the swim, bike, kayak, obstacles or trails. You just deal with it as it comes. In this year’s race, they started with a run that crossed the Bridge over the River Kwai to the main plaza where tourists looked on.

When the MC finally announced at the finish, “Team Atlast has finished in 1st place in the Grand Masters Division”, hands rose in the air and both team members shouted at the top of their lungs! It has been 11 years in the making and finally a first ever win. The team had conquered Asia’s Largest Race at the Bridge over the River Kwai!

 

Full story available at : www.thebigchilli.com

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How to select your ideal PR Agency

The global PR landscape is going through quite an aggressive restructure at the moment, with escalating levels of competition, price wars, and shorter term retainers becoming the norm. However, agencies focused on quality and value still are proving to be important partners for clients. Smaller agencies in particular are able to offer detailed and highly tailored assistance to clients through thick and thin, as they grow together in partnership.

1.)  Word of mouth

The most successful agencies are the ones who have long been known for producing a good standard of work over many years. In fact a lot of agency business comes via this method instead of through SEO or digital marketing. This is also the most credible basis for making decisions on which agency to use.

2.)  Get to know the team

Ask to see the Account Director and the Account Managers who will be looking after you. It is great to meet the CEO in the meeting pitch, but he or she is unlikely to be dealing with the account on a regular basis. If you want digital services adding to the package, meet that team also.

3.)  Visit their office

Visiting their premises after the first initial meeting at your own HQ will give you an indication of the scale of the business, and the sort of work it is able to do. If the agency claims to be creative but the office environment is sterile, they may be better suited to writing FS press releases.

4.)  Awards are good, but look for case studies

There are a lot of regional and industry awards in the PR industry calendar, and some are no more than money-making rackets for the award organizers. Check thoroughly on the PR company website for actual concluded projects and the results they achieved with them. Real life tangible successful projects are much more valuable than a slew of awards you’ve never heard of.

5.)  Results and clarity

You must clearly define goals at the beginning of the relationship. This may be based on daily and monthly KPI targets; it may be more transgressive (in a positive way,) less objective or less conventional, such as in the case of your own business visibility performance being tied to the agency’s channel efforts. This is a new approach which is now becoming effective due to increasingly sophisticated metrics and AI technology.

 

Contact us : Vivaldi Public Relations

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An interview with Thai PR.

Vivaldi founder and CEO Joseph Henry talks to Thai PR web about the success of Vivaldi Integrated PR, and the future of digital public relations in Thailand

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Vivaldi positions for growth with new office and new services.

Vivaldi has introduced a range of new services to harness opportunities for growth. The company has also invested in a new and much larger office facility. Following 12 years of consistent growth, successes across a whole spectrum of client industries and several regional award wins, the company is confident that it can accelerate its growth by responding to shifting trends in the media, marketing and PR landscapes in Thailand.

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PR awards industry recognition for Thailand’s best PR agency.

Vivaldi has been named as Thailand’s top PR agency in the area of sports by the Asia 2016 Sports Industry Awards. The company won the award for its work in Thailand, having delivered superb communication results for major sporting events such as the Phuket King’s Cup Regatta (agency of record for 11 years), and The Music RunTM (reappointed for the 3rd consecutive year).

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