blog 061 pr bangkok thailand

How to select your ideal PR Agency

The global PR landscape is going through quite an aggressive restructure at the moment, with escalating levels of competition, price wars, and shorter term retainers becoming the norm. However, agencies focused on quality and value still are proving to be important partners for clients. Smaller agencies in particular are able to offer detailed and highly tailored assistance to clients through thick and thin, as they grow together in partnership.

1.)  Word of mouth

The most successful agencies are the ones who have long been known for producing a good standard of work over many years. In fact a lot of agency business comes via this method instead of through SEO or digital marketing. This is also the most credible basis for making decisions on which agency to use.

2.)  Get to know the team

Ask to see the Account Director and the Account Managers who will be looking after you. It is great to meet the CEO in the meeting pitch, but he or she is unlikely to be dealing with the account on a regular basis. If you want digital services adding to the package, meet that team also.

3.)  Visit their office

Visiting their premises after the first initial meeting at your own HQ will give you an indication of the scale of the business, and the sort of work it is able to do. If the agency claims to be creative but the office environment is sterile, they may be better suited to writing FS press releases.

4.)  Awards are good, but look for case studies

There are a lot of regional and industry awards in the PR industry calendar, and some are no more than money-making rackets for the award organizers. Check thoroughly on the PR company website for actual concluded projects and the results they achieved with them. Real life tangible successful projects are much more valuable than a slew of awards you’ve never heard of.

5.)  Results and clarity

You must clearly define goals at the beginning of the relationship. This may be based on daily and monthly KPI targets; it may be more transgressive (in a positive way,) less objective or less conventional, such as in the case of your own business visibility performance being tied to the agency’s channel efforts. This is a new approach which is now becoming effective due to increasingly sophisticated metrics and AI technology.

 

Contact us : Vivaldi Public Relations

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Delegating work is essential, but follow-up more so

 

At busy times, the only practical way for managers and team leaders to manage expectation is via delegation. Where this tends to not deliver results is where the person delegating the work is not able to follow-up on the work as a key element to the success of the project. If you are fortunate to have a great team around you which can be relied upon, then a large proportion of the resource management aspect of the given project is dealt with by whoever you delegate the work to; however, it’s worth bearing in mind that people have different approaches and different capabilities in terms of project management, and that workloads are constantly in flux. This is where it is important to show strong leadership, and accept the burden of final deadline satisfaction (which manifests itself as following up, asking for updates, communicating issues and renegotiating expectations where necessary).

It’s also worthwhile realizing that colleagues are often part-way up a slope of learning processes, and eventually, improving those processes – and the other departments whose work they touch. Try to put yourself in the shoes of the other person and develop an understanding of everything they have to deal with, both in terms of the unfamiliar work you just assigned to them, concurrently with their day-to-day workload and department managerial expectations placed upon them.

People are only human, which is a double-edged sword. Human beings have an amazing capacity to learn and absorb stress. People also make mistakes, and are frequently called upon to do amazing things in times of stress when they are simply not able. This is not their personal failing, but a failing in circumstance management, and that is partly down to you.

Do ask yourself if it is really necessary to delegate a task. There is an old saying, “if you want something done right….then ….”. This does not represent a failing of the wider planet as a whole in comparison to your own expectations, your high standards or your ego. Sometimes, people are just really busy, and in actuality, your project request is just garbage. So, yeah, do it yourself.

There are reasons why your instructions are not followed, and if you don’t listen to them, then the failing is yours and yours alone. If you want something done right, in terms of your own belief system (which is not real) and your own project management efforts based on your own schedule (which, again, is not real), then suck it up and do it without criticizing the best efforts of others.

There are ways around this. They involve process refinement, best practice, two way communications, empathy and the ability of people to whom you delegate work to just say ‘no’.

 

 

Call or email us if you want to know more about working at Vivaldi PR : Contact Us

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blog 029 pr bangkok thailand

How to not mess up newsjacking.

How do you make your brand a breaking news story without resorting to looking like a ‘me too’ pretender, or at worst a Donald Trump Brexit-moronic disaster?

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blog 012 pr bangkok thailand

10 CEO hacks to effective time management.

Looking to utilize your time at work a little more efficiently? These top CEOs have all the life hacks you need to effectively manage your time.

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blog 003 pr bangkok thailand

9 ways to become the best at anything.

If you’ve got authenticity down pat, the next concept to master in building your personal brand is to be the best in your field. Sounds like an immense task, doesn’t it? But, in fact, there are measurable efforts you can take to ensure you’re at the cutting edge of your industry which will, undoubtedly, boost your personal brand immeasurably.

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