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Go Digital or Go it Alone!

Virtual business has become the new reality in Thailand; Bangkok-based companies dragging their heels may get left behind in a barren marketing wasteland, miles away from the nearest customer connectivity point. What is vital in 2015 and beyond is that Thailand’s SMEs and big brands alike jump onto rising digital marketing platforms sooner rather than later and properly learn how to leverage them. If not, they run the risk of being stranded, and soon forgotten by market forces.

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5 reasons you should use periscope for business.

Periscope, the live-streaming video mobile app which allows you to broadcast from anywhere in the world, purchased by Twitter in February is now the fastest-growing social media app. In just ten days, the app hit one million users and now exceeds 10 million users who are viewing over 40 years of content every day on the app.

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10 CEO hacks to effective time management.

Looking to utilize your time at work a little more efficiently? These top CEOs have all the life hacks you need to effectively manage your time.

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3 new social media hacks for business.

Keeping at the forefront of the ever-changing world of social media can be tricky, but these three simple social media hacks can help give you the edge over your competitors and drive likes, shares and, ultimately, more business your way.

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5 ways to make social media work for you.

There’s no hiding from it; PR has evolved and mastering digital and social media is integral to the industry. From the launch of Snapchat Discover — which has been utilised by the likes of CNN, Vice, ESPN and Daily Mail — to campaigns including Visit Britain’s new Tumblr account, Starbucks teaming up with Spotify and the online buzz that was created around the guerilla tactics employed by the team behind the miniature Ant Man billboards that popped up in Australian cities, there’s no denying the parameters of PR are fast-expanding and, to stay ahead of the curve, we have to remain savvy when it comes to digital and social PR.

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How bloggers became the new content superstars.

Blogging is not real writing. This was one of several memorable lines in Steven Soderbergh’s excellent 2011 movie, Contagion. The apocalyptic medical thriller went on to examine the staggeringly important role freelancer Alan Krumwiede played in the global viral MEV-1 outbreak and ensuing public hysteria brought about in its aftermath. Initially a down-and-out conspiracy theory journalist begging for any sort of attention whatsoever (sound familiar?), Jude Law’s character became one of the world’s most followed icons as a result of his blogging about the film’s far-reaching protagonist, the Meningoencephalitis virus. It was a case of right time, right content.

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5 tips on talking your way to the top.

If, as Amazon’s founder Jeff Bezos says, “your brand is what people say about you when you’re not in the room”, then your personal brand is built from the thoughts, words and reactions of other people. Therefore, if you want to take control of your personal brand, you have to manage how your present yourself publicly. To a large extent, this is something you have control over and talking your way to the top is easier than you might think.

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9 ways to become the best at anything.

If you’ve got authenticity down pat, the next concept to master in building your personal brand is to be the best in your field. Sounds like an immense task, doesn’t it? But, in fact, there are measurable efforts you can take to ensure you’re at the cutting edge of your industry which will, undoubtedly, boost your personal brand immeasurably.

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