blog 037 pr bangkok thailand

The informal slang of digital business.

English is the language of business and of science, of medicine, law and literature. It is simultaneously sophisticated, simple, elegant, powerful. Something that has developed slowly over aeons to become the primary means of communication has been refined to a perfect art and science, the spirit of pure and essential communication, politeness and human progress.

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blog 036 pr bangkok thailand

Outbrain and Taboola, the flotsam and jetsam of awful internet ads.

When was the last time you saw an ad in a website footer that linked to something credible and relevant? Or even something that wasn’t complete garbage? Masquerading as “promoted stories” or “around the web,” most web sites that employ these revenue streams are quick to add disclaimers, stating that external content is nothing to do with the host site.

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blog 035 pr bangkok thailand

Facebook is totally relevant for B2B marketing.

Businesses that shun the frivolity of Facebook for B2B marketing could be losing out on influencing profitable business decisions. The latest findings of a recent survey report suggest companies that make assumptions about Facebook’s B2B marketing power are off point and inaccurate about how purchasing decisions are actually made in the real corporate world.

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5 reasons sponsored ads are good PR.

Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a handful of terms which can really grate when press releases are read by editors. Here are a few standouts that crop up every day on every media desk in Thailand.

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blog 031 pr bangkok thailand

You’ve still got mail in 2016!

Smartphone use is reinvigorating email marketing and SMEs are upping the time, energy and budgets to reach markets via their inboxes. The time to start an email campaign is now. That’s the message being broadcast in the 2016 Email Marketing Insights Study.

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9 tips for media relations success.

How do you get your marketing message not only heard but relayed through publications? How do you capture the attention of busy journalists so that they publish your marketing efforts? How do you improve media relations so that your marketing strategies succeed? The media is a company’s loudspeaker, amplifying what you have to say loud and clear so your target market can hear and ultimately respond.

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blog 029 pr bangkok thailand

How to not mess up newsjacking.

How do you make your brand a breaking news story without resorting to looking like a ‘me too’ pretender, or at worst a Donald Trump Brexit-moronic disaster?

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blog 027 pr bangkok thailand

PR’s advances civilization the future of digital.

Imagine that you have traveled the same route for years and it has always automatically got you from A to B. In other words, you attained your goal and reached your destination. Of course, you may well have varied some elements of the journey but essentially it has always been a well-trodden route.

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Marketing in 2016 integrated digital strategies.

Marketing professionals concocting digital marketing recipes early enough have time to experiment. Leave it too late and results might be far from impressive. In 2016, traditional marketing ideas are being reinvented with innovative technology to appeal to the tastes of digital appetites. These new trends are changing the future of marketing.

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blog 025 pr bangkok thailand

Facebook likes Thailand.

“Thailand is a country with a vibrant, creative community and the people are entrepreneurial and highly connected – Thailand is one of the most engaged nations on Facebook across the world.”

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