blog 052 pr bangkok digital marketing agency thailand

The Changing Face of PR: Why Its Relevant to You

Public Relations may have been given a bad rep in the past as most members of the public only notice it when someone is on TV explaining that their actions are not to blame for something. It’s perceived by many as being something of a dark art.

In reality however, public relations is not any of these things. It only defines the way in which we manage our messages to the wider world. It is not something that is used only in times of crisis, but instead should be something that amplifies good actions and provide consumer-relevant information.

Still, there remains a disconnect between brands and their interests and those of consumers (and ‘news consumers’) that has distorted the relationship somewhat between the PR pro of the past and what it takes to achieve connectivity with today’s audiences.

New Decade, New Era, New PR

PR is now a well-placed industry to support tech-savvy and hyper-personalized messaging in the digital age. It’s a two-sided deal now, a discipline built on beneficial bilateral relationships between agencies, clients, media and online opinion writers, and media pros focused on specific industries, and ultimately, audiences. Hence today’s Integrated PR.

The industry has moved well past media relations and press releases. The newly held belief in the ever-evolving PESO model sees PR strategy implementation now covering every element of brand growth via connectivity to ever possible permutation of expanding communication avenues – specifically Paid, Earned, Shared and Owned. An excellent strategy covers all of them.

Only a great PR partner is properly able to leverage each to the correct degree, and achieve what is ultimately the original aim (even, as it was, ‘back in the day’) – to bring your client’s relevancy to all relevant markets, and to contribute to the client’s success.

 

Read More
blog 050 pr bangkok digital marketing agency thailand

Boosting effects of positive news coverage.

Even if you’re not currently using a PR company to handle your media engagement and message amplification, your internal marketing team will still be able to leverage positive news items for maximum effect using a few fairly simple approaches. Here’s a quick guide.

Read More
blog 049 pr bangkok thailand

Communications messaging to avoid.

Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a handful of terms which can really grate when press releases are read by editors. Here are a few standouts that crop up every day on every media desk in Thailand.

Read More
blog 047 pr bangkok thailand

When PR gets bloody United Airlines.

United’s calamitous month was merely a high-profile culmination of years of operational mistakes and PR mismanagement. Happily though, it does make for a good rapid-fire study on what NOT to do with your crisis response communications.

Read More
blog 044 pr bangkok thailand

A year of massive upheaval for the global media industry.

Widespread consolidation, intense competition over digital distribution infrastructure, growing numbers of paid subscribers and high technology roll-outs – let’s explore some of the groundbreaking movements shaking up the worldwide media industry in 2017.

Read More
blog 043 pr bangkok thailand

ECCO Spring/ Summer 2016 Collection.

“Vivaldi’s integrated on-line and on-the-ground efforts delivered a spectacular program and winning results for ECCO’s 2016 collection launch.”

Read More
blog 042 pr bangkok thailand

Thailand Yacht Show 2016.

Vivaldi Integrated Public Relations recently hosted a press conference for the second edition of the Thailand Yacht Show, which will be held in Phuket in December. Vivaldi handled all communications components for the official launch, with the press conference in particular attracting a lot of media attention.

Read More
blog 041 pr bangkok thailand

Huawei Mate 8 regional launch Thailand.

Vivaldi played the leading role in a multi-channel PR program for the regional launch of the flagship Huawei Mate 8 smartphone. Celebs and social, native advertising and close partnerships with key media, all to power Mate 8 to the top of the SEA league

Read More
blog 039 pr bangkok thailand

Dracula Blood is Life.

Vivaldi supported an innovative stage production in Asia with big publicity and online outreach through its promotion of Dracula: Blood is Life. The show next moves to Singapore!

Read More
blog 038 pr bangkok thailand

PR awards industry recognition for Thailand’s best PR agency.

Vivaldi has been named as Thailand’s top PR agency in the area of sports by the Asia 2016 Sports Industry Awards. The company won the award for its work in Thailand, having delivered superb communication results for major sporting events such as the Phuket King’s Cup Regatta (agency of record for 11 years), and The Music RunTM (reappointed for the 3rd consecutive year).

Read More