When I stepped off the airplane for my first visit to Bangkok in 1996, I had my backpack and US$300. It was night time, it was steaming hot and I was stuck in traffic for hours. What mess did I get myself into? Little did I know that this city would become my home and the birthplace of my most successful business, Vivaldi PR.
Things were not always so rosy for me. I needed a personal branding makeover. Partly though bad luck and partly due my own failings I had three lost jobs and had two failed businesses, which taught me a tough lesson about the importance of A, B, C and Ds of Personal Branding – Authenticity, Being the Best, Communication and Daring to Change.