blog 024 pr bangkok thailand

A new hope an episode for PR purists.

The PR industry is faced with taking an uncertain road leading to future change. However, whatever the challenges, the same core PR skills of today will still be required and relevant tomorrow.

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blog 022 pr bangkok thailand

Why communicators need to embrace PESO.

Marketing campaigns are evolving into holistic strategies with PESO; no longer linear but 3D, 360 degree communications. Digital measurability creates a high-definition focus, with in-house marketing teams and business leaders seeing a clear picture of brand presentation and message delivery.

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blog 006 pr bangkok thailand

How bloggers became the new content superstars.

Blogging is not real writing. This was one of several memorable lines in Steven Soderbergh’s excellent 2011 movie, Contagion. The apocalyptic medical thriller went on to examine the staggeringly important role freelancer Alan Krumwiede played in the global viral MEV-1 outbreak and ensuing public hysteria brought about in its aftermath. Initially a down-and-out conspiracy theory journalist begging for any sort of attention whatsoever (sound familiar?), Jude Law’s character became one of the world’s most followed icons as a result of his blogging about the film’s far-reaching protagonist, the Meningoencephalitis virus. It was a case of right time, right content.

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blog 005 pr bangkok thailand

5 tips on talking your way to the top.

If, as Amazon’s founder Jeff Bezos says, “your brand is what people say about you when you’re not in the room”, then your personal brand is built from the thoughts, words and reactions of other people. Therefore, if you want to take control of your personal brand, you have to manage how your present yourself publicly. To a large extent, this is something you have control over and talking your way to the top is easier than you might think.

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blog 004 pr bangkok thailand

Planning your silos (not on farmville…).

“The finest 100% organic carrots in the county?” Not according to the workers who picked them; the underpaid proletariat who complain on the market stall of backache, long hours and exposure to chemicals.

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blog 002 pr bangkok thailand

Do you need a personal branding make over.

When I stepped off the airplane for my first visit to Bangkok in 1996, I had my backpack and US$300. It was night time, it was steaming hot and I was stuck in traffic for hours. What mess did I get myself into? Little did I know that this city would become my home and the birthplace of my most successful business, Vivaldi PR.

Things were not always so rosy for me. I needed a personal branding makeover. Partly though bad luck and partly due my own failings I had three lost jobs and had two failed businesses, which taught me a tough lesson about the importance of A, B, C and Ds of Personal Branding – Authenticity, Being the Best, Communication and Daring to Change.

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blog 001 pr bangkok thailand

The new tastemakers working with bloggers.


Chanel did it when it gifted fashion blogger Rumi Neely of Fashion Toast a Chanel backpack, Olivia Palermo has collaborated with everyone from Aspinal of London to becoming Ciaté London’s creative director, teaming up with Aquazzura and Westward Leaning sunglasses and Thai fashion brand Vatanika had the international spotlight on it when LA-based fashion blogger, Aimee Song of Song of Style, wore one of its dresses to the Grammy’s.
Working with bloggers can be a mutually beneficial arrangement and, it’s not just in fashion circles that the potential for a fruitful relationship with bloggers lies.


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