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Four of the social media trends that PR need to understand

 

 

Video is now essential

Scroll down your social feeds and you will probably see the sheer number and variety of videos posted or shared on there. It’s simply the most attractive, exciting and engaging form of media you can post. A lot of people worry that they can’t produce a video due to the prohibitive cost in terms of meeting high production value standards, but it’s really not necessary; the camera on a typical cellphone now has reached such a level that it is entirely adequate for shooting quick IG and FB posts. Just make sure the content is relevant, or if not, then at least make it funny.

 

 

What is the ‘90/10’ content rule?

The mix ratio here refers to the proportion split for your content in terms of balancing pushy, sales-y promotional stuff versus interesting, educating, helpful or consumer-useful (valuable) content. The 90/10 rule is heavily covered in social media marketing circles, but most companies seem to be unable to stick to it. Give up on the hard sell for a bit, and just offer people something they will like, rather than posting a call-to-action twice a day (this is fatiguing, and will result in lost followers).

 

 

Keep it brief

All captions should be short and creatively relay information. Infographics are a great workaround if you have detailed content that is too wordy to fit into the “140 characters, six seconds rule.”

Remember, constant consumption of social media for many hours every day makes people retarded, and in the words of Ron Burgundy, that is a scientific fact; so marketers must now work within the context of appealing to people’s considerably shortened attention spans.

 

 

Capture attention

Just as in real life, there are several ways to win the attention or affection of passers-by (or scrollers-by, in the digital domain). You can use handsome aesthetics, charm, wit, comedy, meaningful expression or deeply profound meaning; you can post topical thoughts on a recent news item; you could even use controversy to gather some onlookers. There is no particular preferred approach, so use everything at your deployment to develop a well-rounded content mix.

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Social media followings don’t mean influence.

The simplistic philosophy that large numbers of social media followers mean high levels of engagement and influence no longer carries weight. The easy accessibility of automated algorithms means that even those starting from scratch can boast of thousands of Twitter or Instagram followers within just a few weeks. While the numbers may look good on rate cards, there is nothing in these stats that demonstrate any sort of targeted, relevant or sophisticated reach.

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What is social listening?

Social listening is the process of collecting social data by monitoring terms, names and products associated with your brand and industry, with the aim of helping businesses monitor content performance and track competition. It exists as a logical step forward from something PR agencies have offered to their clients for many years – traditional media monitoring.

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Facebook is totally relevant for B2B marketing.

Businesses that shun the frivolity of Facebook for B2B marketing could be losing out on influencing profitable business decisions. The latest findings of a recent survey report suggest companies that make assumptions about Facebook’s B2B marketing power are off point and inaccurate about how purchasing decisions are actually made in the real corporate world.

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Micro-Influencers prove bigger is not always better.

Celebrity endorsers and social media superstars may seem like the ultimate coup when it comes to corporate online branding and marketing. After all, the bigger the better, right? Not necessarily. Not all that glitters in the popularity stakes online is digital marketing gold. The growing might of microinfluencers is proving that authentic communities are often packing a more powerful punch with greater engagement; the ultimate goal of successful digital marketing.

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Facebook, Twitter & Google sponsored ads.

Paid media, as part of an integrated PESO campaign is an accepted and expected part of your marketing strategy. So much so that those companies who hold back are potentially missing out on great opportunities. Online paid media is often avoided by those who lack knowledge of what admittedly is an ever-changing landscape. There is also, in some purist quarters, an old-fashioned persistence that good PR is ‘free’ PR. This is a mistake.

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Facebook likes Thailand.

“Thailand is a country with a vibrant, creative community and the people are entrepreneurial and highly connected – Thailand is one of the most engaged nations on Facebook across the world.”

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5 reasons you should use periscope for business.

Periscope, the live-streaming video mobile app which allows you to broadcast from anywhere in the world, purchased by Twitter in February is now the fastest-growing social media app. In just ten days, the app hit one million users and now exceeds 10 million users who are viewing over 40 years of content every day on the app.

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3 new social media hacks for business.

Keeping at the forefront of the ever-changing world of social media can be tricky, but these three simple social media hacks can help give you the edge over your competitors and drive likes, shares and, ultimately, more business your way.

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Together at last Hootsuit integrates with Instagram.

Bloggers, rejoice! It’s been a long time coming but, finally, Hootsuite will now support Instagram on its dashboard. The full integration means users can now monitor and track Instagram, as well as schedule, publish and engage – as well as allow a team shared access — with their IG account via Hootsuite, just as they already do for Facebook, YouTube, LinkedIn, Twitter, WordPress and Google+.

Avid bloggers will already know that other social media management platforms, such as Sprout Social, have allowed users to monitor and comment on Instagram content for a while now, but the Hootsuite Instagram integration means that everything you can do via Instagram, you can now do via Hootsuite.

Being a social media manager or blogger just got that little bit easier.

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