Marketing professionals concocting digital marketing recipes early enough have time to experiment. Leave it too late and results might be far from impressive. In 2016, traditional marketing ideas are being reinvented with innovative technology to appeal to the tastes of digital appetites. These new trends are changing the future of marketing.
PR has changed! It isn’t just about media relations and sending out press releases anymore. Digital PR is about combining traditional PR with content marketing, social media and search. When we do this, what happens is we are able to transform static news (such as it was once consumed in printed newspapers) into live conversations, and speaking directly to your target audience online without having to go through only a traditional media channel.
Marketing campaigns are evolving into holistic strategies with PESO; no longer linear but 3D, 360 degree communications. Digital measurability creates a high-definition focus, with in-house marketing teams and business leaders seeing a clear picture of brand presentation and message delivery.
Virtual business has become the new reality in Thailand; Bangkok-based companies dragging their heels may get left behind in a barren marketing wasteland, miles away from the nearest customer connectivity point. What is vital in 2015 and beyond is that Thailand’s SMEs and big brands alike jump onto rising digital marketing platforms sooner rather than later and properly learn how to leverage them. If not, they run the risk of being stranded, and soon forgotten by market forces.
Periscope, the live-streaming video mobile app which allows you to broadcast from anywhere in the world, purchased by Twitter in February is now the fastest-growing social media app. In just ten days, the app hit one million users and now exceeds 10 million users who are viewing over 40 years of content every day on the app.
There’s no hiding from it; PR has evolved and mastering digital and social media is integral to the industry. From the launch of Snapchat Discover — which has been utilised by the likes of CNN, Vice, ESPN and Daily Mail — to campaigns including Visit Britain’s new Tumblr account, Starbucks teaming up with Spotify and the online buzz that was created around the guerilla tactics employed by the team behind the miniature Ant Man billboards that popped up in Australian cities, there’s no denying the parameters of PR are fast-expanding and, to stay ahead of the curve, we have to remain savvy when it comes to digital and social PR.
Think before you Tweet is the message behind the latest amendments to the Copyright Act in Thailand. In light of the growing popularity of social media sharing, the new laws have replaced ones that have been in place for 21 years.