blog 046 pr bangkok digital marketing agency thailand

What is social listening?

Social listening is the process of collecting social data by monitoring terms, names and products associated with your brand and industry, with the aim of helping businesses monitor content performance and track competition. It exists as a logical step forward from something PR agencies have offered to their clients for many years – traditional media monitoring.

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Facebook is totally relevant for B2B marketing.

Businesses that shun the frivolity of Facebook for B2B marketing could be losing out on influencing profitable business decisions. The latest findings of a recent survey report suggest companies that make assumptions about Facebook’s B2B marketing power are off point and inaccurate about how purchasing decisions are actually made in the real corporate world.

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Micro-Influencers prove bigger is not always better.

Celebrity endorsers and social media superstars may seem like the ultimate coup when it comes to corporate online branding and marketing. After all, the bigger the better, right? Not necessarily. Not all that glitters in the popularity stakes online is digital marketing gold. The growing might of microinfluencers is proving that authentic communities are often packing a more powerful punch with greater engagement; the ultimate goal of successful digital marketing.

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Facebook, Twitter & Google sponsored ads.

Paid media, as part of an integrated PESO campaign is an accepted and expected part of your marketing strategy. So much so that those companies who hold back are potentially missing out on great opportunities. Online paid media is often avoided by those who lack knowledge of what admittedly is an ever-changing landscape. There is also, in some purist quarters, an old-fashioned persistence that good PR is ‘free’ PR. This is a mistake.

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Facebook likes Thailand.

“Thailand is a country with a vibrant, creative community and the people are entrepreneurial and highly connected – Thailand is one of the most engaged nations on Facebook across the world.”

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5 reasons you should use periscope for business.

Periscope, the live-streaming video mobile app which allows you to broadcast from anywhere in the world, purchased by Twitter in February is now the fastest-growing social media app. In just ten days, the app hit one million users and now exceeds 10 million users who are viewing over 40 years of content every day on the app.

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3 new social media hacks for business.

Keeping at the forefront of the ever-changing world of social media can be tricky, but these three simple social media hacks can help give you the edge over your competitors and drive likes, shares and, ultimately, more business your way.

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Together at last Hootsuit integrates with Instagram.

Bloggers, rejoice! It’s been a long time coming but, finally, Hootsuite will now support Instagram on its dashboard. The full integration means users can now monitor and track Instagram, as well as schedule, publish and engage – as well as allow a team shared access — with their IG account via Hootsuite, just as they already do for Facebook, YouTube, LinkedIn, Twitter, WordPress and Google+.

Avid bloggers will already know that other social media management platforms, such as Sprout Social, have allowed users to monitor and comment on Instagram content for a while now, but the Hootsuite Instagram integration means that everything you can do via Instagram, you can now do via Hootsuite.

Being a social media manager or blogger just got that little bit easier.

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Thailand likes social media.

A quick glance around on the BTS commute home reveals that Thailand loves its social media; whether you’re organising a night out with friends on LINE, catching up with the latest events on Facebook or scrolling through Instagram feeds for dinner inspiration, social media in Thailand is a way of life.

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5 ways to make social media work for you.

There’s no hiding from it; PR has evolved and mastering digital and social media is integral to the industry. From the launch of Snapchat Discover — which has been utilised by the likes of CNN, Vice, ESPN and Daily Mail — to campaigns including Visit Britain’s new Tumblr account, Starbucks teaming up with Spotify and the online buzz that was created around the guerilla tactics employed by the team behind the miniature Ant Man billboards that popped up in Australian cities, there’s no denying the parameters of PR are fast-expanding and, to stay ahead of the curve, we have to remain savvy when it comes to digital and social PR.

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