blog 066 pr digital bangkok thailand

Nonprofit organizations: 10 social media tips

1. Be the voice:

Focus on publishing articles that have been independently cited for their truth and thought leadership.

2. Stay within your tone:

Communication brands like TEDx are popular because they define their voice and continually serve audiences with the high quality defined with its parameters.

3. Video is key:

Well-produced, informative videos will keep people coming back for more and position you firmly on top of the pile.

4. Keep us posted:

Frequent posting and constant engagement are crucial for both growing audiences and retaining current followers.

5. Quality always:

Somewhat contrary to the above point, it’s sometimes better to focus on fewer high quality posts that just spamming out regularly.

6. Storytelling:

Stories focused on people are some of the most attractive for followers. They can also be used to convey your successes in a certain theatre or industry field.

7. Maximize social media spend:

Nonprofits are always tight on cash. You can still achieve some results for five bucks a day by using extremely targeted Facebook ad parameters.

8. Add a “Donate Now” button:

Facebook lets certain types of nonprofits place a “Donate Now” button on their FB page. There is no reason why you wouldn’t have this, even if results are slow.

9. Set a strategy:

Before committing anything to your feeds, use Excel to draft out calendar months so that one post leads to another, always with the aim of slowly building followers and engagement.

10. Monitor metrics:

Look for the most relevant ways to monitor and record both engagement and how this grows and is responded to over time.

 

Please speak to us for free advice or to request a project-specific consultation.

Contact Us : www.vivaldipr.com

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blog 064 pr digital bangkok thailand

KFC nails issues management and turns crisis into opportunity

KFC’s chain of outlets recently had a nightmare scenario for a fried chicken joint; they ran out of chicken. It was largely the result of a supplier side supply chain problem, but no doubt negatively amplified by the company’s ‘just in time’ planning mantra; something that food retailers and increasingly more FMCG companies will be familiar with.

 

Normally this would be both a mission critical disaster and a PR disaster all wrapped up in one. Instead, through extremely bold messaging design they managed to turn this awful situation into a social media hit.

 

KFC ran this really smart advert on full-page newspaper spreads in some of the UK’s biggest national daily tabloids. Through honesty, creativity and savvy consumer engagement, the ad, rather than infuriating loyal customers, actually put a positive spin on things. More than this, the brand was able to attract new customers to the fried chicken franchise through the viral nature of the ad being widely shared on line.

 

A majority of user comments were of the ilk, “fair play” and “hats off to KFC” – this serves as an amazing illustration of the power of PR, communication and messaging design.

 

The newspaper ad featured an admission of guilt whilst successfully relaying empathy to customers, demonstrating their agile approach to issues management, and winning some new brand advocates in the process.

 

They didn’t just get away with it. They knocked it out of the park.

 

Please speak to us for free advice or to request a project-specific consultation.

Contact Us : www.vivaldipr.com

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blog 061 social media digital thailand

All change with Facebook and its algorithm for advertisers

Facebook’s recent purge of clickbait and the reprioritizing of deep content and posts by friends could make quality content relevant on the platform once more.

Facebook is forcing people to create quality and relevant content. The social media giant recently unveiled its biggest news feed algorithm change to date; it now favors content from friends and family over posts from companies and politicized material. So where does this leave advertisers?

Facebook has said that the new changes will not affect paid posts on the platform, although CPM (cost per 1000 impressions) may increase. The changes are aimed at removing clickbait; those annoying shouty adds that use either controversial titles or make ridiculous claims as to the product’s benefits. They have long frustrated users, often appearing higher in the news feed than posts from friends or loved ones. Facebook won’t admit it publically, but it’s an effort to stem people moving away from the site, which some see as now being an endlessly repetitive space for dreary pointlessness, and so don’t bother to look at it.

Brands already know that they get little visibility from unpaid content on Facebook. Organic content doesn’t work as well as paid posts for sure. However the new move may make some headway into leaning back into these two truisms. Brands will probably have to abandon push marketing and create content that potential customers value or wish to see.

There is a lot of concern in the online space with marketers globally surrounding this issue. Many are preparing to advise clients to move part of their tactical spend to Instagram, Snapchat or other channels. This is interesting as it may turn out to create the exact result that Facebook didn’t want, and so the situation will continue to evolve.

We would say that there is no cause for panic. The correct content (now able to be deeper, of better quality and therefore better able to connect to consumers in our clients’ target markets) and correctly targeted will continue to drive success for brand building and sales growth on the FB channel.

Please speak to us for free advice or to request a project-specific consultation.

Contact Us : www.vivaldipr.com

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blog 053 pr bangkok digital marketing agency thailand

Four of the social media trends that PR need to understand

 

 

Video is now essential

Scroll down your social feeds and you will probably see the sheer number and variety of videos posted or shared on there. It’s simply the most attractive, exciting and engaging form of media you can post. A lot of people worry that they can’t produce a video due to the prohibitive cost in terms of meeting high production value standards, but it’s really not necessary; the camera on a typical cellphone now has reached such a level that it is entirely adequate for shooting quick IG and FB posts. Just make sure the content is relevant, or if not, then at least make it funny.

 

 

What is the ‘90/10’ content rule?

The mix ratio here refers to the proportion split for your content in terms of balancing pushy, sales-y promotional stuff versus interesting, educating, helpful or consumer-useful (valuable) content. The 90/10 rule is heavily covered in social media marketing circles, but most companies seem to be unable to stick to it. Give up on the hard sell for a bit, and just offer people something they will like, rather than posting a call-to-action twice a day (this is fatiguing, and will result in lost followers).

 

 

Keep it brief

All captions should be short and creatively relay information. Infographics are a great workaround if you have detailed content that is too wordy to fit into the “140 characters, six seconds rule.”

Remember, constant consumption of social media for many hours every day makes people retarded, and in the words of Ron Burgundy, that is a scientific fact; so marketers must now work within the context of appealing to people’s considerably shortened attention spans.

 

 

Capture attention

Just as in real life, there are several ways to win the attention or affection of passers-by (or scrollers-by, in the digital domain). You can use handsome aesthetics, charm, wit, comedy, meaningful expression or deeply profound meaning; you can post topical thoughts on a recent news item; you could even use controversy to gather some onlookers. There is no particular preferred approach, so use everything at your deployment to develop a well-rounded content mix.

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blog 051 pr bangkok digital marketing agency thailand

Social media followings don’t mean influence.

The simplistic philosophy that large numbers of social media followers mean high levels of engagement and influence no longer carries weight. The easy accessibility of automated algorithms means that even those starting from scratch can boast of thousands of Twitter or Instagram followers within just a few weeks. While the numbers may look good on rate cards, there is nothing in these stats that demonstrate any sort of targeted, relevant or sophisticated reach.

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blog 046 pr bangkok digital marketing agency thailand

What is social listening?

Social listening is the process of collecting social data by monitoring terms, names and products associated with your brand and industry, with the aim of helping businesses monitor content performance and track competition. It exists as a logical step forward from something PR agencies have offered to their clients for many years – traditional media monitoring.

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blog 035 pr bangkok thailand

Facebook is totally relevant for B2B marketing.

Businesses that shun the frivolity of Facebook for B2B marketing could be losing out on influencing profitable business decisions. The latest findings of a recent survey report suggest companies that make assumptions about Facebook’s B2B marketing power are off point and inaccurate about how purchasing decisions are actually made in the real corporate world.

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blog 034 pr bangkok thailand

Micro-Influencers prove bigger is not always better.

Celebrity endorsers and social media superstars may seem like the ultimate coup when it comes to corporate online branding and marketing. After all, the bigger the better, right? Not necessarily. Not all that glitters in the popularity stakes online is digital marketing gold. The growing might of microinfluencers is proving that authentic communities are often packing a more powerful punch with greater engagement; the ultimate goal of successful digital marketing.

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blog 033 pr bangkok thailand

Facebook, Twitter & Google sponsored ads.

Paid media, as part of an integrated PESO campaign is an accepted and expected part of your marketing strategy. So much so that those companies who hold back are potentially missing out on great opportunities. Online paid media is often avoided by those who lack knowledge of what admittedly is an ever-changing landscape. There is also, in some purist quarters, an old-fashioned persistence that good PR is ‘free’ PR. This is a mistake.

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blog 025 pr bangkok thailand

Facebook likes Thailand.

“Thailand is a country with a vibrant, creative community and the people are entrepreneurial and highly connected – Thailand is one of the most engaged nations on Facebook across the world.”

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