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When tech giants make adjustments

In an info-loaded age when the nature of content changes, what was once paid for is now free, and products once simply just advertised are now described in detail in articles and advertorials to buyers who demand to be fully informed before making a decision, the ability to be flexible and have good customer relations is more needed than ever. Especially, it seems, among tech giants who may think at times that they have all the solutions.

 

When Snapchat announced that it is considering allowing for its famously disappearing photos stick around, many ardent fans of the online platform for shots with a short shelf-life were aghast, saying that this went against the whole point of the social media site. But it may end up being more of a tactical adjustment, and offer an alternative to its big cousin Facebook, which has been losing subscribers over much more significant issues related to privacy concerns.

 

Indeed, more of a concern is the planned merger of the communications services of WhatsApp, Facebook Messenger and Instagram, particularly considering Facebook’s mixed legacy with handling issues related to privacy and user preferences. While market forces eventually sort things out, more initial consultation with users will pay off in the long-run. The notorious difficulty in deleting a Facebook account and the social media’s giant once insisting on using @facebook.com for e-mail addresses, before such insistence backfired, goes to show that allowing for customer preferences and maintain a flexible approach remain essential, no matter who you are.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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blog 099 pr digital bangkok thailand

The only constant is change

Today’s hi-tech marketing world brings deep, renewed meaning to this timeless expression.

 

Innovation and its nemesis, disruption, have found dramatic new ways to change so much of our increasingly IT-infused world. This is a symbiotic dance of new systems with the new realties that can rapidly render these systems obsolete. This relentless pace of technological change is particularly acute when it comes to the need to make sense of and market these very products and services that may end up having rather short shelf lives. But effectively addressing such challenges is possible with timeless values like integrity, balance, flexibility and the eagerness to learn.

 

Marketers need to stay in constant touch with their inner techie in order to effectively decipher the details of countless products and services regularly coming out and appealingly describe them to consumers, whom themselves are increasingly segmented into smaller subgroups with varying interests and incomes. Creative sorts in PR firms can no longer just outsource the dissemination of the content they create to others.

 

It’s no longer enough for businesses and those who promote their key messages, to simply create the next big thing. Great new products and services, if they are to be effectively dispersed, now more than ever need an adaptive, multifaceted PR team willing to go digital native, and find the right blend of social media posts, effective use of influencers and ability to stay up-to-date on a world awash with chatbots and algorithms.

 

The more the way products are made and marketed, the more these new systems themselves are also likely to end up evolving. And yet there’s never a replacement for an intrinsically human attachment to a good story – and the ability to tell one.

 

Staying state-of-the-art is essential. So is spinning an epic tale like a storyteller enthralling an audience gathered around a campfire.

 

A blog like this that begins with a truism can end with another when it comes to the need to the essence of grabbing and sustaining attention: the more things change, the more they stay the same.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. Contact us today!

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