pr digital agency bangkok thailand

It’s 2020 – How to captivate your customers with your PR strategy?

Communication has always been a strong suit for PR over other forms of marketing and successful communication is the key to building a more effective PR strategy in 2020. You can communicate in so many different ways based on the size of your business, location and what your goals are. When communication is executed the right way, you can benefit from a seamless experience that translates to better products, more sales and enhanced customer service.

 

In the digital age, we have access to a wider range of resources and tools than ever before which enables PR professionals to take a more proactive approach to communications with the help of various digital tools.

 

Market brand stories

 

Over the last few years, storytelling has been growing into one of the keys to brand communications because marketing messages that tell a story will help form emotional bonds with clients. For PR teams, this means having a good idea of brand values and what is required for brand growth. The human factor is of utmost essence to make a connection in any PR campaign. Vivaldi PR understands that and blends human interactions & digital engagement seamlessly to produce results for brands.

 

Content is king

 

Marketing and PR trends have changed drastically with time but content is one thing that has always been and continues to be one of the most important tools for public relations. The right content has the potential to transform your business. Your content needs to demonstrate your understanding of your sector if you want your customers to respect your business as a professional outlet. Employ the right content to provide value and make sure that it is totally consistent with your brand ideals and PR strategy.

 

Add social media influencers in your strategies

 

Influencer marketing is one of the fastest growing means of PR. They have been the talk of the town over the past couple of years. They bring a lot of value when it comes to creating buzz around products and offers and by using them the right way, you can gain more brand awareness than ever. In 2020, make sure you focus on long-lasting relationships with influencers that suit your brand.

 

Listen to customer voice

 

Customer feedback is something PR teams need to focus on in 2020 because this helps you
get a clearer idea of what you’re doing right (and wrong) and also improve your business processes. A user-friendly, no hassle customer satisfaction survey can help PR teams gain valuable insight which can be used to make crucial improvements.

 

Public relations is one field of communications that goes through changes quite rapidly. In order to make your PR strategy withstand the test of 2020, you must pay attention to your means of communication. The right blend of customer feedback and content that showcases your brand culture will make it more likely for your strategies to see real success in the 2020s.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

Press releases done right – Part 2

Now that we’re up to speed on what a press release really is, let’s dive in a little deeper into the subject. For those of you wondering when and what you should write on a press release – organizations use press releases to communicate all kinds of messages, but let’s take a look at some of the most common press releases in the PR arsenal first.

 

Breaking news

 

This could be news that will boost brand reputation, information for stakeholders or introduce a new initiative to the public. These releases provide journalists with all the required information to help them break a story and keep their organization transparent to the public eye.

 

Product launch

 

Organizations that have worked hard to build and develop their product are always excited to share their efforts. Product launch press releases are quite common in the automobile and tech industry to announce new models and gadgets. These press releases are used across industries for all kinds of products that are new to the market

 

Partnerships & CSR

 

Organizations can boost their CSR by partnering together to create unique offerings and generate buzz that is mutually beneficial for all organizations involved. These partnerships usually employ joint press releases, for which organizations will work together to create a single, comprehensive press release, including branding and information from all parties involved.

 

Similarly, organizations eager to announce a charitable cause or other CSR initiatives will write and distribute press releases that aim to have stories published that will highlight and demonstrate CSR and amass good will.

 

Crisis communications

 

One of the most important aspects of tackling a crisis is to be ahead of the story. A PR professional representing an organization can use the press release as part of a crisis management strategy to make a statement, clarify facts, apologize and also emphasize on the remedial measures taken.

 

A crisis communication release usually follows a statement issued by an executive at the organization to acknowledge and apologize about what went wrong and also assure the public that they are working on it. A press release usually follows this statement to focus on how the company is moving forward.

 

Events

 

Media Relations experts generally send out invitations with basic event details to journalists as heads-up prior to an event. In this case, press releases are used to provide event highlights to journalists who maybe not be able to attend, and to provide a recap and supporting information to those who do.

 

Awards

 

Awards and accolades give organizations an opportunity to flaunt their achievements and share their successes with the world. Organizations will often use press releases to shout out the good news which can help attract talent, customers or simply boost brand perception.

 

There it is, your starter-pack on press releases with some of its most common types to give you a better understanding of the most valuable tool in the PR arsenal.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

Press releases done right – Part 1

The press release is perhaps the most valuable tool in the industry, having been around for over 100 years. Public relations professionals have been using this tool to provide accurate, first-hand information to the media and public – the method of distribution is probably the only thing that has changed over the years.

 

The definition of a press release is quite broad. But to sum it all up in plain English – a press release is an official statement prepared by an organization which is sent to the media with the to convince them to publish a story based on information on the release.

 

This basic tool has withstood the test of time simply because it allows PR professionals to check a whole lot of boxes using one piece of content:

°Tell the story the way they want to

°Distribute these stories quickly and economically

°Present facts

°Secure media coverage

°And reach a wider audience

Let’s see how it all works.

 

A job well done typically means a press release goes through three stages:

 

  1. Write : The first and possibly the most important stage of a press release because this represents how your news is sent out to the media and eventually to the public.
    °Find the perfect angle that will resonate with people.
    °Make sure your press release is easy to read – do not ambush your readers with tons of technicalities. Try to find a press release template that works for you.
    °Write an attention-grabbing headline with 2 to 5 strong body paragraphs and supporting details.
    °Don’t forget to include contact information.
  2. Distribute : Once a press release is written, the next step is to distribute it. This can be done in different ways.
    °Pitching targeted media : Distribute the press release to targeted journalists along with personalised pitches to encourage them to read and publish your story. This task can be made easier using a media database.
    °Social media and owned media : You can post your press release on your own social media channels and send them out for internal distribution to members within your organisation’s database.
    °Newswire Services : These services distribute press releases to a large and broad spectrum of journalists. Similar to a social media newsfeed, a wire service is a platform where press releases can be posted and found by any journalist looking for a scoop that day.
  3. Post : After the press release is distributed, it is given a permanent place online to allow access to anyone looking for more information in the future. Many organisations have a “Media” or “News” section, where all of these press releases live forever. Companies that don’t have the resources to post to their own website can also post their releases to an external newsroom.

 

Now that we have a good idea about the life of a press release, let’s take a look at the types of press releases on our next blog.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

Social media for your business

Mass emails tend to be ignored. It simply lacks the “cool” factor in this social media driven age. But does that mean you should turn to social networking to get your business out there for everybody to see?

 

The answer is no and YES. Facebook is not the best place to share business related content most of the time, Twitter could be a powerful tool if you play your cards right, but LinkedIn is a potential treasure trove for business. This platform exists to connect people and businesses and a well laid-out strategy will generate some high-quality leads, simply because of the professional nature of the platform.

 

LinkedIn as a tool to boost brand image

 

You can use LinkedIn to highlight your thought leadership, keep your followers up-to-speed about the good work you’ve been doing, talk about your company culture and what your employees have been upto and if you have a blog you can feed them directly to your feed. Relevant content should translate to footfall on your website or blog.

 

Your story could be about trends, stats, people, success. LinkedIn’s native video sharing is an effective way to communicate – if you follow a few ground rules on what intrigues people to click and watch a video. A mix of interesting talking points, invigorating visuals and bold, assertive text should do the trick.

 

Some tips to make LinkedIn more productive

 

Share some behind-the-scenes on how you came up with a concept or a product. People are always fascinated by how things are done within an organization. If you have a well-known designer or industry leader, that’s your golden ticket.

 

Talk about your employees and the values they bring to your company. Show-off the hard-work your team puts in during events. You can also showcase new-hires and the hurdles they’ve been through to be a part of your organization. LinkedIn is a great platform to attract the best talent to work in your company.

 

Tease a new product. Product teasers are fascinating, the aura of mystery behind them intrigues people to want to know more about your product and your business.

Native videos on LinkedIn are quite easy to post. But most videos on social media are viewed with the sound turned off. Placing bold, assertive text close to the subject or highlight of the frame is a way to tell your story event with the sound turned off.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

Small is beautiful

Good things often come in small dosages. Firms in the know and in need of a fresh PR boost are often getting just what they want from micro-influencers, who generally work for less money, tend to be more passionate about what they do, and are eager to build substantial long-term relationships with brands.

 

Say something authentically

 

A new study on micro-influence in advertising and public relations shows that those involved in the subfield tend to be highly committed on a personal level to what they are saying, and who they are promoting. Micro-influencers are particularly well represented in the fields of lifestyle and fitness, fashion and beauty, hospitality and tourism, and food and beverages. Ninety-nine per cent of those asked on the survey said that working with client firms with which they share core values is very important to them. The lower numbers of followers they have is more than compensated by significant, provable engagement and quality of posts and discussions, triggered by consumers who often care just as much about the products for sale and being rated for quality on various websites.

 

Instagram, of course

 

Although small by nature, micro-influencers have unlimited potential, gravitating to the biggest and most visible e-platform for sharing ideas of all kinds: Instagram. More than three-fourths of those asked responded that this is their preferred social media site for sharing and exchanging opinions on products they promote – and for keeping current on trends. Nearly 80% of micro-influencers spend at least three hours a day on social media. In the long-term, these initially smaller degrees of influence may add up to something very big indeed.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

Email is king – but what accounts for its reign?

Despite the rise of social media platforms and their multitude of messaging applications, email remains the go-to communications tool for exchanging messages in the business world. This simple, efficient, inexpensive way of sending and receiving text and visuals was credited as the single-most important way to communicate with clients and customers, according to a new study. All the apps of today fail to compare. Yet much remains unknown about how and why email is used and how effective it still is.

 

Somewhat off-message

 

While communication teams crave knowledge about how useful email and other communications channels are, there is a lack of agreement and ideas on what, exactly, we need to know about the sending and receiving of messages. Deciding what metrics should be used and how to even start measuring communications brings up big challenges. Internal measurement of communications in companies remains mysterious. Finding clarity will be of incalculable worth to digital marketers, since persuasive messages need to be received in optimal right way at the right time if they are to be most effective.

 

Don’t forget to write

 

While ROI and SEO rank highly in the minds of businesspeople and the PR firms that help promote them, the lack of attention paid to how information is exchanged in the information age is of growing concern. Marketers who are able to paint a picture of and take advantage of precisely what effective communication is stand to greatly boost potential in years to come. As IT continues speeding up communication and giving us more options on how to communicate, the metrics of effective messaging will be of increasingly great interest to anyone with something to say.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

At home on the road, now more than ever

It’s never been easier to take a trip and still feel the comforts of home. According to a recent study, the market for accommodation worldwide is worth over $630 billion, and is estimated to take a flying leap to nearly $900 before 2026. Supporting conditions for the growth are surges among several demographics among leisure and business travellers, as well as the development of varied online platforms for booking places to stay. The online option in particular is a game changer for the industry, and has transformed many individual residences into hotel rooms, dramatically multiplying the number of places available to travellers.

 

Opening up

 

Easing up on formerly tedious visa requirements in countries throughout Africa as well China and India is also significantly contributing to the global trend for more widespread travel accommodation bookings in hotels, B&Bs, paying guest accommodation and other places to stay. Accommodation seekers on the road are most interested in mid-range options for their mix of services and reasonable prices.

 

On the move, all the time

 

The growth of tourism and travel overall, particularly the ease of booking tickets online for travel by air, rail and by road, goes hand in hand with the trend. The over-tourism phenomenon, though, shows that some prudence and guidelines may be needed for sustainable long-term growth in the accommodation sector. Both travellers and locals should not be overwhelmed. Otherwise more major cities and venues will have to corrective measures taken by the city of Amsterdam, which recently asked tourists to consider going elsewhere, and has implemented steps designed to gently slow the flow of people coming to enjoy the popular Dutch city.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

The problem with PR crises today

Fake news can be just as damaging as legitimately bad news. Crises are crises – even when they don’t really seem like they should be. A new consumer behaviour study states that over half of its respondents reported that they visit social media sites at least six times a day. And while social media are ideal platforms for digital marketers to cheaply and efficiently spread key messages about clients, they are also awash with fake news that can have a negatively impact.

 

Online, all the time

 

The 2019 Crisis Impact Report: How Consumers React to a Brand Crisis, which summarises the main messages of 2,000 buyers of all kinds of products, details how misinformation remains at scourge in the information age. The proliferation of social media has led to countess reports, blogs and posts on an endless variety of topics. Unfortunately, this means that untrue information about brands can spread with little notice. Professional crisis teams need to be ready to deftly counteract with facts and stories. Keep in mind that no two crises are identical; sometimes you simply have to go with your gut.

 

Do something; do the right thing

 

Consumers expect that their favourite companies will be first to learn of a problem and first to do something about it. Delay is associated with complicity, embarrassment, uncertainty or other unfortunate outcomes. A tactical delay can seem reasonable, yet often leads to deeper problems and smaller profits. Prudence is called for, but so is direct action and a consistent message spread far and wide, so as to limit any negative fallout from unwanted news. That being said, happily though, there’s enough information out there these days that things tend to be forgotten: the report emphasises how stories with negative news decrease by 70 per cent within four months after the bad news breaks. Happily enough, part of a successful strategy for rehabilitation a reputation is thus simply waiting out the clock without acerbating the situation.

 

Key moments for core messages

 

The thing about crises is that they are also windows of opportunity. Reinvention and refocusing on core principles is always a good idea, even in the good times, lest companies become overly complacent when rivals are hungrier.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

The Russians are buying online

While Russia’s economic growth only sputtered along in the first half of this year, registering less than 1%, e-commerce in the country shows no signs of stopping. During the same six-month period, online shopping surged by a rate of 26 per cent. Despite sanctions from many Western nations and reluctance by some demographics to give up traditional shopping patterns, market analysts see the growth in e-business as a sign of good things to come.

 

Just in time for winter

 

The stunning growth accounts for over $US11 billion in sales of products and services spent on credit via smartphones and laptops. The longer distances to and simpler selections in brick-and-mortar stores, not to mention epically harsh weather conditions during the long Russian winter, goes far in showing why business trackers and digital marketers are confident that the trend will continue to grow in popularity. News of the convenience is spreading rapidly in small towns and villages across the world’s largest country. The changes to lifestyles are nothing less than revolutionary.

 

Just the beginning

 

The percentage of online sales in Russia is 6 per cent now, indicating just how much room for expansion and opportunity there is for companies who can tap into the market of netizens with rubbles to spend on wonders of all kinds from the wider world. Chinese manufacturers in particular are in prime position to cash in on the trend, for various factors related to long-term convenience, primarily logistics and price. And to think, just a generation ago a significant amount of trading across Russia took place in frenzied, five-minute stops along the Trans-Siberian railroad, with products being hastily lowered from the train to buyers and money handed up to sellers. All across mother Russia, the future is very much now.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More
pr digital agency bangkok thailand

The art and craft of email -Part II

As the first half of this two-part blog described, the vast majority of emails go unread. The importance of making your email relevant and readable is thus not to be underestimated. One key tip is – as this should be well understood by now in the era of texting – is to keep to the point. Subjects should ideally be between six and 10 words long. In addition to reduced attention spans, and an IT incursion into all facets of life, most emails are now read on smartphones. The reader of your email may very well be in transit somewhere, navigating the physical world around them, so won’t have a lot of time to commit to reading your message – but also may very well have curiosity as to why you’re contacting them. So email well and be respectful of their mobility and the other worldly pressures.

 

Make your key message key again

 

Necessitating the recipient of your email to scan through several sentences before getting to the main point of your message is unadvisable. Don’t bury your key message. The first sentence your reader sees should almost always express your most important points. That being said, some cultural norms seep into email culture. For example, emails in Latin America often start with a bit of small talk rather before the main idea is expressed. But for the most part, it pays to be precise.

 

To be clear

 

Keep your main ideas clear and keep your words to the point. Brevity matters. In fact, in the era of texting, the subjects of emails can serve as the entire idea, and simply be followed by a message body that’s blank. Just sign off your short subject with “EOM” (End of message) or “NNTR” (No need to reply).

 

Keep positive

 

Another advantage of clear, short sentences and messages is that they prevent misinterpretation. A significant issue these days is that many emails are interpreted more negatively then the sender had in mind, and ambiguous words are taken to reflect ideas or a darker tone that the sender hadn’t intended to convey.

 

So what about emojis?

 

It depends. It helps if you know the receiver. While a smile in real life can work wonders, studies show that smileys are not their e-equivalents, but less effective conveyers of feelings. Worse emojis, may come off as overly informal or even unprofessional. More broadly, email ethics vary across cultures. Moreover, a lot of communication is sent through body language. So when you’re relying on messages sent mostly in just a few words, and mostly on smartphones, keep in mind that clarity is king.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

Read More