Charcoal Restaurant

Project Description

Charcoal Tandoor and Mixology, SOHO Bangkok.

Charcoal lends a lit option to Bangkok's exotic cuisine scene

SOHO Hospitality retained Vivaldi PR based on its reputation for producing outstanding results with lifestyle and hospitality brands. Bangkok’s top hospitality Public Relations Agency, Vivaldi is the only firm to have been retained by Asia’s 50 Restaurants and currently by the Michelin Guide.

Vivaldi’s communications brief for SOHO included Above 11, Gramercy Park and, Charcoal Tandoor and Mixology, for which Vivaldi handled aspects of the pre-launch, launch and post-launch PR planning and brand activation.

Vivaldi has worked in close partnership with every top lifestyle and Food and Beverage media in Thailand. The firm organized bespoke personalized interviews and special features for the restaurant’s owner and the executive chef, who make centuries-old recipes and signature cocktails that come alive in a sophisticated industrial setting in the heart of Bangkok.

Vivaldi’s longstanding relationships with Asia’s most respected journalists earned massive media exposure for Soho Hospitality, with a total 68 significant reviews, interviews and features valued at 27.2 million Thai Baht including numerous in-depth full- and half-page coverages published in leading newspapers such as Krungthep Thurakij, BK Magazine and the Bangkok Post. Additionally, Vivaldi arranged blogger reviews from Thailand and Singapore, helping establish the restaurant as a must visit-stop dining destination in a city filled with culinary options. 


For details, just contact our dedicated support team of PR pros.

Project Detail