When Michelin teamed up with the Tourism Authority of Thailand to bring the word renowned Michelin Guide to Bangkok, the world’s most revered restaurant guide, the Michelin team reached out to the best hospitality PR agency in Thailand, Vivaldi, to help ensure that the industry’s game changing dining guide’s arrival to world’s most-visited city was fully covered.
Working closely with the Michelin Guide Thailand and the Tourism Authority of Thailand teams, Vivaldi organized the press conferences to launch the 2018 and 2019 Michelin Guides, the latest of which features expanded sections on Phuket and Phangna. The firm is now closely working with Michelin again to ramp up its preparations to announce the Michelin Guide 2019 Awards to local and global audiences.
To date the results have been outstanding; with over $6 million USD in publicity with PR Values generated for the Michelin Guide. Many hundreds of news pieces were generated in Thailand and beyond in the likes of Channel 3, Thai Rath, Bangkok Post and beyond in some of the world’s leading media, including CNN, Bloomberg, the Huffington Post, the Daily Mail, Straits Times and Robb Report.
Vivaldi PR, Thailand’s Hospitality PR Agency, is the only firm to have been retained by both Asia’s 50 Best Restaurants and the global benchmark for dining the Michelin Guide.
For details, just contact our dedicated support team of PR pros.