sony xz1 pr campaign

Project Description

Sony XZ1 Premium, L1 and XA1 Ultra phones.

Imagine a richer experience...

Sony phones have a reputation for impeccable quality and good looks, cameras with innovative features including Super Slow Motion, and an OS that learns intelligently.

We launched many phones including XZ1 Premium, L1 and XA1 Ultra phones to wide tech media acclaim, especially as they introduce ground-breaking 3D capture and 3D printing.

Sony appointed Vivaldi as its retainer PR agency on the strength of our past successful efforts in Technology launches including the talk of the town Huawei Mate 8.

For Sony, Vivaldi leveraged its leading blogger, Media relations and influencer channels to provide exclusive and trusted hands-on publicity of Xperia products to ensure talk of the town, media, social and digital exposure. 

Key Results within 12 months

Total coverage: 411 clipping / PR Value 46,808,320 THB

Print media : 27 clippings

Mobile, Technology, bloggers and online media : 382 articles

Broadcast, Television : 29 times


For details, just contact our dedicated support team of PR pros.

Project Detail