Sony
sony xz1 pr campaign

Project Description

SONY XZ1 PREMIUM, L1 AND XA1 ULTRA PHONES

 

Imagine A Richer Experience

 

SONY phones have a reputation for impeccable quality and good looks, cameras with innovative features including Super Slow Motion, and an OS that learns intelligently.

 

SONY appointed Vivaldi PR as its retainer PR agency on the strength of our past successful efforts in Technology launches, including the talk of the town Huawei Mate 8.

 

For SONY, Vivaldi PR leveraged its leading blogger, media relations and influencer channels to provide exclusive and trusted hands-on publicity of Xperia products. This ensured high profile media, social and digital exposure. 

 

We have launched many phones for SONY including XZ1 Premium, L1 and XA1 Ultra phones to wide tech media acclaim, especially as they introduce groundbreaking 3D capture and 3D printing.

 

Key Results within 12 months

 

Media Value:

 

  • Total coverage: 411 clippings / PR Value 46.8 million THB
  • Print media: 27 clippings
  • Mobile and Technology bloggers and online media: 382 articles
  • Television Broadcast: 29 times

 

[email protected] or call us on +66 (0)2 612 2253

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