The Residences at Mandarin Oriental Bangkok
One of the region’s standout luxury residential developments, developer Magnolia Quality Development Corporation’s (MQDC) latest project The Residences at Mandarin Oriental Bangkok is branded with the legendary Mandarin Oriental hotel marque – an insignia of Asia’s most prestigious hotel brand. Coupled with the building’s impeccable interior design and the use of innovative technology, The Residences at Mandarin Oriental Bangkok is Bangkok’s premier riverside address, and can consider itself one of the most prestigious residences in the world. Vivaldi PR has been retained under a strategic communications remit by MQDC for many years –representing this development, as well as multi award-winning luxury properties Magnolias Ratchadamri Boulevard and Magnolias Waterfront Residences.
To position The Residences at Mandarin Oriental Bangkok as the premier luxury property in Thailand and Asia.
As unit sales is the ultimate aim of the developer, Vivaldi PR’s brief is quite far-reaching – using established public relations practices through a multi-faceted campaign of top-tier media relations and publicity, customer relations management communications, social media and awards nominations communication locally and internationally.
Vivaldi PR has taken the lead in nominating MQDC and its executives for prestigious industry awards. MQDC has been named Best Developer by the Asia Property Awards, a highly coveted accolade within the industry, and has also received Special Recognition in Sustainable Development. Magnolias Waterfront Residences at ICONSIAM has been named Best Luxury Condo Development (Bangkok) – another highly important title for this landmark development. The Residences at Mandarin Oriental Bangkok took a total of three awards, which stands as a remarkable achievement on its own. It won Best Residential Interior Design, Best Condo Development (Thailand) and Best Ultra Luxury Condo Development (Bangkok).
Vivaldi PR has provided strategic corporate and marketing communications including issues management, ongoing media liaison and communications, and full support for large events, such as a recent The Residences at Mandarin Oriental Bangkok riverside property showcase and Royal jazz festival which also featured Thai superstar singers. We created a series of articles on luxury properties in overseas markets such as Hong Kong and London, and have often written key messages and responses for media interviews, in addition to thought leadership pieces and market overviews.
We have produced a customer quarterly newsletter, a type of marketing distribution, for all three properties. Written in-house, it provides an update on the progress of construction for current owners, as well as connecting the developer to potential buyers in Thailand (and also Hong Kong). The newsletters communicate successes, announcing movements such as award wins.
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