With crisis comes opportunity – 4 things you can do for your business during a crisis

In Public Relations, a crisis is an opportunity to pitch a story to come out stronger at the end of it. Many businesses find themselves in dire economic downturn owing to the COVID-19 pandemic and it is essential to keep your cool and stay proactive. Laying low will not help maintain and develop your brand image. Don’t cut down on work hours for your PR specialists, instead support them and focus on developing an effective crisis communication strategy.

 

Don’t miss out on the opportunity

 

A crisis will pass and everything will return back to normal – but a business that makes use of the crisis to fill an information void will have the upper hand, coming out of the crisis. During the coronavirus outbreak, any news related to the virus will attract instant interest. Services that minimize person-to-person contact, CSR activities will create buzz and your name will be mentioned in news articles and this will portray your brand in a new light.

 

Give your clients something to look forward to

 

A lot of businesses are on the verge of closing down, especially in the hospitality and tourism industry. Airlines, tourist agencies and entertainment centers are temporarily closed.

 

This virus will someday go away and people have hopes and plans for the future ahead. Your business, disappearing from the public eye will make people anxious – keep running those ads, post social media content and keep those blog posts going. If you have a subscription based business like a gym, be sure to inform your clients about your plans for after the crisis, let them know what will happen to their memberships after – offer a complimentary extension, give them something for their support because the goal is to keep your clients happy.

 

Be kind

 

Acts of kindness can go a long way in provoking interest. A lot of subscription based video sites, especially educational sides have come out and offered open access to all for their content. Help people in any way you or your business can, it could be something as small as volunteering as a team or offering your services to those in need.

 

Share your experience

 

With so many changes in the way life works, there are people and organisations out there that haven’t been able to adapt 100% to the current situation. Share your personal experience on how remote working was organized, the challenges you faced as a team and how you overcame them. This will make people feel closer to your business. Make sure your communication is as friendly as possible, whilst being proactive and open for action.

 

It’s just a matter of time before this crisis passes. As a PR agency, think about how you and your clients can benefit from the situation. Life will go back to normal after the quarantine and you must work towards securing a spot for your business in the day-to-day life of people when all this is past us.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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Big or small, you still need good PR

A common misconception regarding publications is that it is something that only celebrities and big businesses need to concern themselves with. However, public relations is something that all small businesses need to assess their need for. A business with a bad rep is not going to be able to go big in this dog-eat-dog world and that is why public image is of utmost importance for growing businesses.

 

Here are a few reasons why public relations is something even small businesses should consider employing:

 

Don’t just get your brand out there

 

If everyone is talking about your brand, chances are it’s going to be buzzing all over social media as well. A PR firm can help improve the way your brand is seen, and ensure that it is being seen in the best light possible, as widely as possible. Managing your brand image will ensure that your brand is not dependent on viral marketing campaigns or other initiatives. You can enjoy a long-lasting increase in brand image.

 

Solidify your reputation

 

Every business will benefit from having a solid rep, no matter what line of work you are in. PR professionals can add massive value by boosting the reputation of businesses of all sizes. So whether you’re an electronic components manufacturer in Pathum Thani, a freelance fitness coach in Chiang Mai or an up-and-coming restaurant in Bangkok, you can reap the benefits of having PR professionals on your side.

 

PR and Marketing go hand-in-hand

 

A PR firm can take some pressure off your marketing team, giving them more room to work. Splitting your budget between a marketing department and a PR department can help enhance your results.

 

Word-of-mouth is everything in today’s world, but creating artificial word-of-mouth is a gigantic task – not to mention the risk of getting caught. A PR firm specializes in spreading organic, or at least seemingly organic, word-of-mouth for your business.

 

Value for money

 

Public relations can seem very expensive, but in reality, it is actually good value for small businesses. A PR firm will work towards improving your brand reputation – something that is definitely part of your marketing goals. A good PR firm will be able to achieve more than conventional marketing with less effort – and not to mention, the work of a PR team is ongoing and will provide long-lasting benefits.

 

Businesses of all sizes and industries can benefit from good PR – there isn’t a business out there that does not want a good reputation. Employing a PR firm will enable growth and develop your branding. A good public relations team can ensure that your business is communicating the right messages at all times.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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It’s 2020 – How to captivate your customers with your PR strategy?

Communication has always been a strong suit for PR over other forms of marketing and successful communication is the key to building a more effective PR strategy in 2020. You can communicate in so many different ways based on the size of your business, location and what your goals are. When communication is executed the right way, you can benefit from a seamless experience that translates to better products, more sales and enhanced customer service.

 

In the digital age, we have access to a wider range of resources and tools than ever before which enables PR professionals to take a more proactive approach to communications with the help of various digital tools.

 

Market brand stories

 

Over the last few years, storytelling has been growing into one of the keys to brand communications because marketing messages that tell a story will help form emotional bonds with clients. For PR teams, this means having a good idea of brand values and what is required for brand growth. The human factor is of utmost essence to make a connection in any PR campaign. Vivaldi PR understands that and blends human interactions & digital engagement seamlessly to produce results for brands.

 

Content is king

 

Marketing and PR trends have changed drastically with time but content is one thing that has always been and continues to be one of the most important tools for public relations. The right content has the potential to transform your business. Your content needs to demonstrate your understanding of your sector if you want your customers to respect your business as a professional outlet. Employ the right content to provide value and make sure that it is totally consistent with your brand ideals and PR strategy.

 

Add social media influencers in your strategies

 

Influencer marketing is one of the fastest growing means of PR. They have been the talk of the town over the past couple of years. They bring a lot of value when it comes to creating buzz around products and offers and by using them the right way, you can gain more brand awareness than ever. In 2020, make sure you focus on long-lasting relationships with influencers that suit your brand.

 

Listen to customer voice

 

Customer feedback is something PR teams need to focus on in 2020 because this helps you
get a clearer idea of what you’re doing right (and wrong) and also improve your business processes. A user-friendly, no hassle customer satisfaction survey can help PR teams gain valuable insight which can be used to make crucial improvements.

 

Public relations is one field of communications that goes through changes quite rapidly. In order to make your PR strategy withstand the test of 2020, you must pay attention to your means of communication. The right blend of customer feedback and content that showcases your brand culture will make it more likely for your strategies to see real success in the 2020s.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Small is beautiful

Good things often come in small dosages. Firms in the know and in need of a fresh PR boost are often getting just what they want from micro-influencers, who generally work for less money, tend to be more passionate about what they do, and are eager to build substantial long-term relationships with brands.

 

Say something authentically

 

A new study on micro-influence in advertising and public relations shows that those involved in the subfield tend to be highly committed on a personal level to what they are saying, and who they are promoting. Micro-influencers are particularly well represented in the fields of lifestyle and fitness, fashion and beauty, hospitality and tourism, and food and beverages. Ninety-nine per cent of those asked on the survey said that working with client firms with which they share core values is very important to them. The lower numbers of followers they have is more than compensated by significant, provable engagement and quality of posts and discussions, triggered by consumers who often care just as much about the products for sale and being rated for quality on various websites.

 

Instagram, of course

 

Although small by nature, micro-influencers have unlimited potential, gravitating to the biggest and most visible e-platform for sharing ideas of all kinds: Instagram. More than three-fourths of those asked responded that this is their preferred social media site for sharing and exchanging opinions on products they promote – and for keeping current on trends. Nearly 80% of micro-influencers spend at least three hours a day on social media. In the long-term, these initially smaller degrees of influence may add up to something very big indeed.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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The art and craft of email –Part I

An average of 280 billion emails are sent every day. That’s quite a lot. And, on balance, quite wasteful: nearly 80 per cent of them are never opened or dispatched to the junk box on sight with the help of algorithms. While social media and other communications innovations continue to change the nature of sharing ideas, email remains a key tool of modern business. Marketers who want their emails to be read need to be aware of how to maximize chances that their messages are getting across and have the potential to be acted on.

 

Lying in wait

 

There’s a lot of email entering your inbox that is not overtly a waste of time, and still needs to be sorted through. In fact, of course, it’s often rather relevant to business. One recent estimate is that the typical office employee is bequeathed a nice, round sum of 100 emails every day, and that they have approximately 200 unread emails lurking at any given time in their inbox. That’s a lot of email. So how to get noticed and be seen as merely one more contributor to one more addition to someone’s inbox intake?

 

10am on Tuesday

 

That’s the optimal time for sending an email and having it read and acted upon, according to an extensive analysis of this modern-day, yet somewhat dated communication tool. By midmorning on the second day of the workweek, the last weekend has started to fade from memory and the approaching weekend seems a bit too far off to fully envision. This enhances productivity, the peak of which is 10am on Tuesday, a study shows.

 

Make it personal

 

A short but heartfelt ‘Good seeing you yesterday’ or ‘Thanks for the coffee’ to start things off gives your email a boost of about 17 per cent that it will be read. In an increasingly impersonal world, genuine signs of humanity are welcomed and encouraged. Emails with a polite but meaningful yet non-robotic reference to a shared occasion or common acquaintance will help keep your message from being ignored.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Female and Muslim, travelling and spending

Muslim women – around 63 million, to be precise – spent more than $80 billion while travelling in 2018, according to a study recently released by MasterCard and CrescentRating. The news on this demographic should be a brightly shining indicator to digital marketers of a key sector that many big players in the hospitality industry have largely overlooked so far.

 

Ready for more

 

Seventy per cent of Muslim women travelled with their families. Nearly three out of 10 of the trips taken by Muslim women were solo voyages, reflecting a particularly rapidly growing part of this growing demographic. Two out of every three respondents were under 40 years of age. The primary concern for them is leisure, which 9 of 10 respondents listed as a significant motivation for travel. A sense of exploration, getting re-energised and a focus on family were also key parts of the findings. Over 20 per cent of respondents named religious reasons as a key factor for travel while 11 per cent ranked business as another important reason for travelling.

 

Looking for deals, digitally

 

More than fifty per cent of the women covered in the survey use the Internet and social media sites platforms in particular to find places to stay and eat and ways of getting around. Religious factors that factored into the preferences of the traveler surveyed included access to prayer rooms reserved exclusively for women, as well as single-sex beauty parlors and spas. Halal dining options as well as security are also of a significant concern to female Muslim travellers, who are characterised overall in the report as being willing to pay for the services and preferences they desire, and find them online.

 

Thailand in prime position to profit

 

The report ranks Thailand second for women travellers adhering to Islam among nations that are not members of the Organisation of Islamic Cooperation. The segment remains little understood, which stakeholders looking to capitalise on this emerging demographic would to well to pay closer attention to.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Small businesses making big moves online

It’s all about standing out these days. Actually, it always has been, of course, but the rules are changing now more than ever, and even then it can be hard to stay on top of them, not only because they are constantly changing, but it is truly a mystery who is making them and even what they are. Nevertheless, there are many guidelines to creating and sustaining an attention-attracting business. When adhered they will help boost your chances of success in the complex world of digital marketing.

 

Stay on top of the situation

 

While there are countless platforms for sharing ideas today, there are a variety of strategies and tips that when practiced together can aid your chances of success. For starters, stay current about digital marketing about positioning small businesses, get to know everything you can about your target audiences and their spending habits, and make your key messages are easily adaptable to different mediums and ways of interacting with them, including smartphones, laptops, and tablets. Content-wise, make sure the information you project is both interesting and practical to your audiences and potential customers. Make sure your messages are being transmitted on a few social media platforms.

 

SEO time

 

Saying the right thing won’t matter as much if no one hears your message. For that, the intricacies of search engine optimisation must be paid attention to. Reading up on and receiving alerts on the latest SEO trends and tricks is a must if you want to keep in the minds of those who have the greatest effect on your ROI. The more digital inroads are made into once common advertising practices, the easier it is to make shifts when necessary. The more that firms proactively study what steps rivals are taking, which of them work, and which can be most easily adapted to messages and promotions for your particular products and services, the easier it is for your firm to do the same. And be prepared for even greater changes to business as usual – like quantum commuting – which are already on the way…

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Expecting the unexpected in PR

Reputation repairs are among the most relevant and risky jobs for any PR firm. But while the potential for damage is significant, so too are the chances for turning lemons into lemonade. By focusing on what public relations boils down to – engagingly relating to the public and providing them with key messages reflective of a client’s core principles – the worst can not only be averted, but transcended.

 

Old dogs, new tricks

 

Much of the problem these days relates to the proliferation of things digital. Ideas, especially those of an embarrassing or sensational nature, which tend to spread quickly through social media. Everyone’s a videographer. And a potential part of the paparazzi. Moreover, the newness of digital marketing continues to create opportunities for smallish problems to blow up into artificially big crises. Once the bad news hits, the key to it not allowing it to trigger a more significant, long-term financial problem is often simply making sure a strike force is ready to jump into action. In the information age, disrupting preexisting expectations of perceived job responsibilities and the reluctances to change old ways is essential. The bottom line is worth it.

 

In Twitter we trust

 

If crisis strikes, stay calm and head for cycberspace. Response teams need to be savvy in their pushback on multiple social media platforms to help mitigate unwanted news that actually often ends up being more profitable than formal campaigns. Part of the solution, though, is timeless: know your clients. If you don’t, PR companies are at the mercy of parties who do or claim to. But being knowledgeable about your client’s strong points is only one key part of being prepared. Another, not to be underestimated in the digital age, is knowing how to effectively spread the message and counteract less attractive messages. The old adage about there being no such thing as bad PR is put to the test in ways that would have been imaginable when the expression was coined. In today’s world, the nature of public relations and reputations are very much on the line if your team doesn’t make the most of spreading the good word about your firm online.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Is your business AI-ready?

A complete AI takeover might seem far away, but it is growing rapidly to play a mainstream role in the future of business. Major global corporations have already adopted AI to strengthen their social media and consumer research. Even Thai companies have added AI to their communication process, using chatbots to keep customers engaged.

 

AI has the ability to observe, interpret and evaluate enormous amounts of data. In this process, it can uncover trends and patterns revealing extensive insights into consumers that can easily overwhelm the human mind. It takes seconds to do what a human mind can take days to comprehend.

 

The last revolution that reshaped the PR industry was the emergence of social media. It’s hard to envisage what AI can do for this industry, nevertheless another revolution is on the cards with a potential for us to do much more in a fraction of the time. Businesses need to be prepared to embrace the future when it knocks on our doors.

 

Learn AI and determine whether it will help your business

 

AI has been around since the 20th century, but there’s still a misguided fear among people that it will take all our jobs and change the world as we know it. This can be traced back to the lack of understanding about AI. Knowing what it can and cannot do will give you a clearer picture. In the case of PR, AI is incapable of completing tasks which require a human input like creating long-form content and making a connection with people. However, it can play a crucial supporting role to agencies by providing consumer insights and monitoring campaign progress. It is important to take time to research AI to harness its power to help your business.

 

Now that you know what AI is about, find out the value it adds to your business. The most important aspect from your business’s point of view is ROI. Test the waters with a pilot project adopting an AI tool that you believe could help your business. Experimentation is essential in this era of new technologies.

 

Making sure your team is AI-aware

 

AI can be complicated sometimes but it symbolizes the zenith of technological advancement, unlocking endless potential for businesses. A new era is just around the corner with AI leading the way and to thrive in this era teams must be prepared to welcome the change mentally and in practice. Training workshops, brainstorming sessions to gauge how AI could add value to the business and hiring tech-savvy employees are some of the things that could help your business make a move towards the future.

 

As the world is one-step closer to validating AI on a much larger scale, it is crucial for businesses of all industries including public relations, to be prepared to enjoy the fruits of a potentially life-changing technological advancement.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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A look into how social media has reshaped the PR industry

It’s hard to ignore social media, especially when its global usership is in billions. Its presence is felt in every industry you can think of, big or small. It has arguably made a huge impact on the communication industry and public relations in particular. The emergence of citizen journalism and more people turning to social media for their daily dose of the news, social media has indeed forced PR to adapt or perish. Here are three ways social media has impacted the public relations industry dearly.

 

Make a big bang

 

Social media is instant and loud. Users generate about four million likes every minute on Facebook, that’s how loud it can get, and that’s just one of the many social media platforms at our service. The only negative to being able to make news viral with a click of the share button is that news gets old just as quickly as it goes viral. Journalists are always looking for the next breaking news and PR professionals have to keep up.

 

On the bright side, with instant connections PR professionals can follow journalists on social media and stay in the loop about their writing style, area of expertise and recent work. This works in favor of PR pros as it not only helps build connections but also make an informed pitch to journalists based on what they see on their social media handles.

 

A crisis could be around the corner

 

Social media provides brands the easiest way to make a blunder in front of their audiences. It just takes itchy fingers and a click of a button, and your brand could be staring down the barrel of social media backlash. Yet another reason keeping PR pros up at night. 

 

Today’s modern PR is responsible for much more than just scheduling interviews and sending out press releases. They are also responsible for managing a brand’s voice and protecting their its online reputation by promoting additional content, creating engagement and monitoring and measuring media. A failure to monitor social media and have a plan in place to respond to consumer feedback – both negative and positive could be a missed opportunity or a large scale crisis.    

 

Influencers – A media phenomenon

 

Social media is not just a platform for professionally trained journalists or your everyday citizen journalist, it gave rise to a whole new breed of journalists called, the new influencer. Being represented by a vlogger with millions of followers on YouTube or a travel blogger with hundreds of thousands of followers on Instagram is considered to be the best way to attract more customers.

 

The ever-increasing number of social media influencers with tons of followers means more opportunity for PR professionals and the brands they represent. 

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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