pr digital agency bangkok thailand

4 ways to boost CSR this year

In 2020, consumers are looking to align with brands or companies that prioritize corporate social responsibility (CSR). It is completely essential for public relations for a company to show care for society – according to various studies, around 90% of the general consumer pool will buy a product because it advocates for an issue they care about whereas 75% will not buy from a brand that supports the contrary to their beliefs.

 

Promote social and environmental activities

 

Donate to organisations to support good causes. You can also organize or sponsor events in honor of a cause. Brands with a huge audience can help educate them on current social issues and ways they can help make a difference.

 

Volunteering

 

Offering volunteering days to employees can serve a two-fold purpose – spreading your brand name among the supporters of a cause and also helps build camaraderie between members of a team.

 

Treat your employees well

 

The current job market is extremely flexible. Employees are constantly on the lookout for a cool working environment. To ensure that your company attracts the best talent and keep them happy, offer attractive perks and make your workspace the place to be.

 

Show care for your environment

 

People are looking to reduce their impact on the environment and some of them expect the brands they support to do the same. Cut down on plastics, try to reduce usage of energy from non-renewable sources or support a good cause. It’s the little things that can make a world of difference to how your consumers perceive your brand.

 

Whether it is about supporting a good cause, caring for the environment, making your employees feel at home or volunteering, it is important to take that step further and make a change that will impact society.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Small is beautiful

Good things often come in small dosages. Firms in the know and in need of a fresh PR boost are often getting just what they want from micro-influencers, who generally work for less money, tend to be more passionate about what they do, and are eager to build substantial long-term relationships with brands.

 

Say something authentically

 

A new study on micro-influence in advertising and public relations shows that those involved in the subfield tend to be highly committed on a personal level to what they are saying, and who they are promoting. Micro-influencers are particularly well represented in the fields of lifestyle and fitness, fashion and beauty, hospitality and tourism, and food and beverages. Ninety-nine per cent of those asked on the survey said that working with client firms with which they share core values is very important to them. The lower numbers of followers they have is more than compensated by significant, provable engagement and quality of posts and discussions, triggered by consumers who often care just as much about the products for sale and being rated for quality on various websites.

 

Instagram, of course

 

Although small by nature, micro-influencers have unlimited potential, gravitating to the biggest and most visible e-platform for sharing ideas of all kinds: Instagram. More than three-fourths of those asked responded that this is their preferred social media site for sharing and exchanging opinions on products they promote – and for keeping current on trends. Nearly 80% of micro-influencers spend at least three hours a day on social media. In the long-term, these initially smaller degrees of influence may add up to something very big indeed.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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The art and craft of email -Part II

As the first half of this two-part blog described, the vast majority of emails go unread. The importance of making your email relevant and readable is thus not to be underestimated. One key tip is – as this should be well understood by now in the era of texting – is to keep to the point. Subjects should ideally be between six and 10 words long. In addition to reduced attention spans, and an IT incursion into all facets of life, most emails are now read on smartphones. The reader of your email may very well be in transit somewhere, navigating the physical world around them, so won’t have a lot of time to commit to reading your message – but also may very well have curiosity as to why you’re contacting them. So email well and be respectful of their mobility and the other worldly pressures.

 

Make your key message key again

 

Necessitating the recipient of your email to scan through several sentences before getting to the main point of your message is unadvisable. Don’t bury your key message. The first sentence your reader sees should almost always express your most important points. That being said, some cultural norms seep into email culture. For example, emails in Latin America often start with a bit of small talk rather before the main idea is expressed. But for the most part, it pays to be precise.

 

To be clear

 

Keep your main ideas clear and keep your words to the point. Brevity matters. In fact, in the era of texting, the subjects of emails can serve as the entire idea, and simply be followed by a message body that’s blank. Just sign off your short subject with “EOM” (End of message) or “NNTR” (No need to reply).

 

Keep positive

 

Another advantage of clear, short sentences and messages is that they prevent misinterpretation. A significant issue these days is that many emails are interpreted more negatively then the sender had in mind, and ambiguous words are taken to reflect ideas or a darker tone that the sender hadn’t intended to convey.

 

So what about emojis?

 

It depends. It helps if you know the receiver. While a smile in real life can work wonders, studies show that smileys are not their e-equivalents, but less effective conveyers of feelings. Worse emojis, may come off as overly informal or even unprofessional. More broadly, email ethics vary across cultures. Moreover, a lot of communication is sent through body language. So when you’re relying on messages sent mostly in just a few words, and mostly on smartphones, keep in mind that clarity is king.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Female and Muslim, travelling and spending

Muslim women – around 63 million, to be precise – spent more than $80 billion while travelling in 2018, according to a study recently released by MasterCard and CrescentRating. The news on this demographic should be a brightly shining indicator to digital marketers of a key sector that many big players in the hospitality industry have largely overlooked so far.

 

Ready for more

 

Seventy per cent of Muslim women travelled with their families. Nearly three out of 10 of the trips taken by Muslim women were solo voyages, reflecting a particularly rapidly growing part of this growing demographic. Two out of every three respondents were under 40 years of age. The primary concern for them is leisure, which 9 of 10 respondents listed as a significant motivation for travel. A sense of exploration, getting re-energised and a focus on family were also key parts of the findings. Over 20 per cent of respondents named religious reasons as a key factor for travel while 11 per cent ranked business as another important reason for travelling.

 

Looking for deals, digitally

 

More than fifty per cent of the women covered in the survey use the Internet and social media sites platforms in particular to find places to stay and eat and ways of getting around. Religious factors that factored into the preferences of the traveler surveyed included access to prayer rooms reserved exclusively for women, as well as single-sex beauty parlors and spas. Halal dining options as well as security are also of a significant concern to female Muslim travellers, who are characterised overall in the report as being willing to pay for the services and preferences they desire, and find them online.

 

Thailand in prime position to profit

 

The report ranks Thailand second for women travellers adhering to Islam among nations that are not members of the Organisation of Islamic Cooperation. The segment remains little understood, which stakeholders looking to capitalise on this emerging demographic would to well to pay closer attention to.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Expecting the unexpected in PR

Reputation repairs are among the most relevant and risky jobs for any PR firm. But while the potential for damage is significant, so too are the chances for turning lemons into lemonade. By focusing on what public relations boils down to – engagingly relating to the public and providing them with key messages reflective of a client’s core principles – the worst can not only be averted, but transcended.

 

Old dogs, new tricks

 

Much of the problem these days relates to the proliferation of things digital. Ideas, especially those of an embarrassing or sensational nature, which tend to spread quickly through social media. Everyone’s a videographer. And a potential part of the paparazzi. Moreover, the newness of digital marketing continues to create opportunities for smallish problems to blow up into artificially big crises. Once the bad news hits, the key to it not allowing it to trigger a more significant, long-term financial problem is often simply making sure a strike force is ready to jump into action. In the information age, disrupting preexisting expectations of perceived job responsibilities and the reluctances to change old ways is essential. The bottom line is worth it.

 

In Twitter we trust

 

If crisis strikes, stay calm and head for cycberspace. Response teams need to be savvy in their pushback on multiple social media platforms to help mitigate unwanted news that actually often ends up being more profitable than formal campaigns. Part of the solution, though, is timeless: know your clients. If you don’t, PR companies are at the mercy of parties who do or claim to. But being knowledgeable about your client’s strong points is only one key part of being prepared. Another, not to be underestimated in the digital age, is knowing how to effectively spread the message and counteract less attractive messages. The old adage about there being no such thing as bad PR is put to the test in ways that would have been imaginable when the expression was coined. In today’s world, the nature of public relations and reputations are very much on the line if your team doesn’t make the most of spreading the good word about your firm online.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Is your business AI-ready?

A complete AI takeover might seem far away, but it is growing rapidly to play a mainstream role in the future of business. Major global corporations have already adopted AI to strengthen their social media and consumer research. Even Thai companies have added AI to their communication process, using chatbots to keep customers engaged.

 

AI has the ability to observe, interpret and evaluate enormous amounts of data. In this process, it can uncover trends and patterns revealing extensive insights into consumers that can easily overwhelm the human mind. It takes seconds to do what a human mind can take days to comprehend.

 

The last revolution that reshaped the PR industry was the emergence of social media. It’s hard to envisage what AI can do for this industry, nevertheless another revolution is on the cards with a potential for us to do much more in a fraction of the time. Businesses need to be prepared to embrace the future when it knocks on our doors.

 

Learn AI and determine whether it will help your business

 

AI has been around since the 20th century, but there’s still a misguided fear among people that it will take all our jobs and change the world as we know it. This can be traced back to the lack of understanding about AI. Knowing what it can and cannot do will give you a clearer picture. In the case of PR, AI is incapable of completing tasks which require a human input like creating long-form content and making a connection with people. However, it can play a crucial supporting role to agencies by providing consumer insights and monitoring campaign progress. It is important to take time to research AI to harness its power to help your business.

 

Now that you know what AI is about, find out the value it adds to your business. The most important aspect from your business’s point of view is ROI. Test the waters with a pilot project adopting an AI tool that you believe could help your business. Experimentation is essential in this era of new technologies.

 

Making sure your team is AI-aware

 

AI can be complicated sometimes but it symbolizes the zenith of technological advancement, unlocking endless potential for businesses. A new era is just around the corner with AI leading the way and to thrive in this era teams must be prepared to welcome the change mentally and in practice. Training workshops, brainstorming sessions to gauge how AI could add value to the business and hiring tech-savvy employees are some of the things that could help your business make a move towards the future.

 

As the world is one-step closer to validating AI on a much larger scale, it is crucial for businesses of all industries including public relations, to be prepared to enjoy the fruits of a potentially life-changing technological advancement.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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An indispensable tool for PR and marketing

For those of your familiar with the PESO model – you must know that Paid, owned, shared and earned media are the major tools of Public Relations and business marketing. Earned media refers to any promotional material about your business that you haven’t paid for. Although paid and owned media are the ones truly under your complete control, it’s always a good idea to blend earned media into your cocktail for marketing and promotion for the best results. However, earned media doesn’t come without a price, it requires your company to gain influence and produce campaigns that stand out. Let’s get into why earned media is essential to every success story.

 

Helps boost brand image

 

With consistent, quality content, your brand tends to get noticed more. When a significant person or entity decides to share your message and promote your brand, it could make a world of difference to your business. When your business is linked to a brand with influence, it will increase your credibility and help you gain popularity. Product reviews, social media shares and other such efforts taken by your followers who are impressed by the work done or products and services offered by your brand makes a positive impact on how your brand is viewed by the world.

 

It’s a great companion to other media

 

When earned media is combined with paid, owned and shared media, you can get the most out of your marketing strategy. Sometimes, customer testimonials are the most convincing piece of evidence to prove your brands worth. A customer’s satisfaction can create a positive outlook in the mind of another potential customer. When this earned media is shared by yourself or your customer, it encourages other people to try out your company’s offerings.

 

Doesn’t eat into your marketing budget

 

The strongest point in favour of earned media is that it’s free. Studies show that the average marketing budget for a business is anywhere from ten to twenty percent of the annual budget, depending on the size of the business. This sometimes converts to little or no results and if an organisation invests in a method that doesn’t compliment the business, it could mean tons of losses in almost no time. But when it comes to earned media, your business does not have to spend a dime on it. Providing quality content consistently generates the interest of other reporters or creators who in turn share the goodwill, thus “earning” your business more publicity.

 

Make money – spending virtually nothing

 

You can generate a whole lot of additional income from earned media, and save money in the process. It helps prevent you from spending too many baht on unproven marketing methods to boost your business. You can attract more earned media by putting your customer first and encouraging people to review your brand and spread the word – the easiest way to do that in this day and age is social media. Positive feedback from social media influencers can lead to your brand becoming an overnight sensation. All this means your brand grows without any additional investment on your part. 

 

Earned media is a ‘bonus’ addition to your marketing strategy – for both young and developed businesses. All forms of media are profitable, of course. But the idea that your company can boost image and sales without any extra investment is worth the effort to produce consistent quality with and offer your customers the best.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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No more visible like counts on Instagram

Earlier this year, Instagram started experimenting with hidden likes on its platform in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. As of last week, this experiment went global. So fear not if you can’t see the number of likes on a post, it just means you’re part of this experiment too. 

 

The experiment

 

It is an interesting take from the social media giant to turn away from likes and views being public knowledge – do users respond to the numbers below pictures more than the pictures themselves?

 

“The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give more space to focus on connecting with people that they love, things that inspire them.” – Adam Mosseri, the head of Instagram, said during an interview. 

 

With the rise of influencer marketing, likes and views can easily be monetized. It would be interesting to see if any popular influencers notice a significant shift in their like counts, for better or for worse. With that in mind, Instagram also stated that it’s looking for other ways that influencers and content creators can keep their sponsorships intact, even though they are sometimes dependent on like counts.

 

The response – Yay or nay?

 

This experiment has received mixed responses from the world of social media. Some users like Nicki Minaj or not supportive of the idea – she has already said that she won’t take to Instagram to post content because they’re “removing the likes”, in a deleted thread on Twitter she also stated that like counts help validate independent artists. Cardi B weighed in too, saying comment likes cause more harm than likes themselves because they allow people to acknowledge and reward negative comments on positive posts.

 

On the other hand, several influencers have come out in support of Instagram’s decision because of its potential to improve users’ mental health. One of Instagram’s top ten most-followed users, Kim Kardashian West has spoken in favor of this change, calling it “beneficial”.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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THE INTEGRATION OF PR AND MARKETING

So, we did scratch the surface of this subject on our last post. Ever since the evolution of everything in and around the digital sphere, Marketing and PR have been working along very similar lines, with parallel goals in mind but few have fully embraced what’s next. Change is coming. “Change” is a petrifying concept to most but with marketing and PR looking to integrate more closely than ever before over the course of the next few years, the best thing for PR and marketing professionals to do is embrace the change that is inevitable and stay ahead of the game.

 

Whose game is it?

 

With rapid integration brewing, we believe that it is an open playing field at the moment . However, PR does have an advantage when it comes to the “human-factor” in communication as we are traditionally the experts in story-telling, which we believe is essential in communicating with people and keeping them engaged on any platform, be it traditional, digital or social.

 

Playground: Thailand

 

Thailand is one of the largest markets in Southeast Asia. The people of Thailand love their social media with recent studies showing that over 79% of the population has access to the Internet and over 71% are active social media users, which is way above the global average of 45% of the population. With these statistics, we don’t see influencer marketing going away anytime soon in Thailand and building lasting relationships with the most aspirational of influencers is the way forward. 

 

When we say influencers, we don’t just mean celebrities. With the continuing rise of social media, we see a vast number of micro-influencers creating an impact. Travel bloggers, Youtubers, fashion bloggers, food bloggers, Tik Tok artists – the digital world is their platform and they are the ones to watch out for right now. 

 

What’s next?

 

The first step to embracing the future for PR is to integrate marketing, social media and digital media and develop communication strategies and campaigns that work effectively for brands online, in traditional media, and face-to-face with consumers. This is something Vivaldi Integrated PR understands full well and we are focused on changing the game and taking the lead in this new integrated world.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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The PR – Brand connection

Every business or brand needs to advertise their product for maximum ROI. Public Relations is an underrated but critical form of marketing that every business needs to have in its arsenal, after-all more publicity is always welcome. An efficient PR plan that does not burn a hole in your pockets goes hand in hand with your main marketing activities. Without further ado, let’s see why good PR can boost your marketing efforts.

 

Raise brand awareness

 

The goal of every marketing plan is to etch your brand’s existence in the minds of target consumers. Yes, SEO helps but PR can help raise a significant amount of awareness due to its high-quality nature owing to media and influencer relationships which helps solidifying trust between your brand and your consumers.

 

Endorse investment opportunities

 

A well-planned PR strategy is all about positive media coverage, which serves a two-fold purpose – it looks great to investors and affects your business positively. People or organizations with the means to financially back a business would rather have one that looks more established and professional.

 

An impressive PR campaign that generates publicity can be the stigma that investors need to show more interest in your business. This can be a top priority for startups that need all the  financial backing they can get to get their business off the ground and soaring high – And extensive PR coverage can do just that.

 

Rank high

 

Every website wants to be on top of search engine results. PR can connect your business with high-traffic websites and online publishers to help spread the word about your business or brand and also backlink to your site. This contributes significantly to your website’s Google rankings.

 

Attract the best talent in the market

 

Marketing is not just aimed at consumers. Like every growing business, you’ll definitely look to grow your team of talents. Your business has to look interesting and professional to attract job-seekers who want to apply for an opportunity within your organisation. Good PR is extremely essential to keep that reputation up high.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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