pr digital agency bangkok thailand

Good PR and the art of stress management

PR executives are listed among those who stare down death daily. Topping CareerCast’s annual chart for the most stressful careers are: enlisted military personnel, firefighter, airline pilot and police officer.

 

Licensed to thrill

 

Spots from 6 to 10 were much less marked by opportunities for encounters with bodily, but instead relied more on well-honed communications skills: broadcaster, event coordinator, news reporter, PR executive, senior corporate executive, taxi driver. The survey’s criteria for what makes jobs stressful was broken down into 11 categories, including thrills and spills like Risk of Death or Grievous Injury, Immediate Risk of Another’s Life, Hazards Encountered, and subtler obstacles too, namely Travel, Career Growth Potential, Deadlines, Working in the Public Eye, Meeting the Public, and Competition, plus the it-depends categories of Physical Demands, Environmental Conditions.

 

Deadlines of greater concern than risk of death

 

Although some jobs involve great potential risk to one’s personal safety, the greater danger day by day is that of meeting deadlines, which was the greatest cause of stress for of 38% of respondents. Moreover, almost 80% of those surveyed gave the level of stress on their job 7 out of 10 of more on a scale of 1 to 10. This is a big surge from the nearly 70% mentioned on the 2017 stress survey.

 

Pitfalls of being a digital publicist

 

In a stressful profession rife with the disruptive and potentially lucrative intrusion of digital influencers, PR execs live in uncertain times. The threats posed by fake news and distrust of media can wreak havoc. But the potential for big payoffs is profound for those who find the right balance and use big data to their advantage…

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Influencers rising

The fantastically unpredictable nature of influencer marketing has changed the nature of what PR is, and with breathtaking speed.

 

At the Holmes Report’s recent Innovation Summit in San Francisco that attracted key influencers and PR professionals, a salon series was held by Allison + Partners, one of the summit’s partners. At the Future of Influencer Marketing salon, much attention focused on Allison + Partners’ new major report “Unleashing Influence”, which says 2019 is a crucial year for influencer marketing. But if influencers and marketers are to reach their full potential, they will need to improve their communications abilities and establish more systematic ways and practices for demonstrating the value of their work, according to the study.

 

Big influence, big money

 

Businesses spent $6.3 billion last year and could splash out perhaps up to $10 billion in 2020 in the no-holds-barred industry of influencer campaigns. Only that clients are keen to see evidence that the big money they are willing to pony up on influencer marketing is actually being channeled in meaningful ways, preferably via influencers who can demonstratively rally the base and get followers buying products and services, and posting, sharing about brands on social media.

 

Until long-term trends and some normalcy emerges, influencer marketing is likely to remain marked by uncertainty. Who if anyone can or will play the gatekeeping, agenda-setting role once played by journalists remains to be seen. The influencers of today are even less regulated, and accountability guidelines have not been established. Influencers may never have the same clout the media once had in today’s world of scattered bandwidths, shorter attention spans, and multiple channels, where disruption is the norm.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

PR you can prove

Public relations is slowly developing the capability to prove the value of its results. Yet too often, especially for this day and age, PR firms continue to focus on impressions created rather than the desired results delivered.

 

The hard to quantify value of “good PR” is part of the problem. Indeed, other kinds of businesses are finding more success in improving the nature of customer service relations by attending to a few vital concerns, according to a recent report by Infiniti Research. Customers love it when questions or complaints are addressed efficiently and promptly. It leads to return purchases and word-of-mouth value that has positively impacts ROI. Other key findings in the study are that short and to the point surveys more effectively gauge opinions of clients and customers, and that having a focused goal for surveys will result in more useful and insightful data.

 

Publicity vs profits

 

As PR becomes better at tracking impressions, their effect will have to become less impressionistic, more clear and focused. The relative worth of ads and stories in newspapers and magazines, and online articles vis a vis online advertisements, remains hard to quantify. But that doesn’t mean PR agencies should continue challenging themselves to find out what techniques works best.

 

Beyond traditional KPI tallies, PR needs to focus more on outcomes, not just activities, and learn some tricks from the hardnosed nature of management consultancy companies and their role in strengthening brands. Successful campaigns will then be shown to be those better synched to improving the bottom line.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Once more, with feeling, please

Public relations professionals must cope with a complicated work environment that even more than usual now calls on them to be adaptive to disruption and ready to shift their core skills onto new platforms, even when the ground beneath their feet is giving way. Customers in the Information Age are making a majority of buying decisions that are, ultimately, based on emotional factors, says a partner at a big B2B marketing firm.

 

Buyers want a good story, and to develop a connection with a company before committing to a purchase. Trust and authenticity matters, not slick marketing. Just make sure what you say is interesting: in the B2B world in particular, boredom has become a significant factor to overcome, as prudence too often overrides the need to take bold action when called for.

 

I heard it through the grapevine

 

Beyond the sometimes overhyped influence of influencers on social media and the like lies the commonsense persuasive power that comes from word of mouth. Conversations with friends and colleagues count as much as online influence, according to a study from data and analytics firm Engagement Labs. Face-to-face sharing also tends to allow people to exchange thoughts on a wider range of products and services, and in ways in which we are freed up from online values in terms of showing awareness of what’s trending, getting wrapped up in “social signaling” or being in broadcast mode. Offline, you are more likely to give unfiltered, no-nonsense advice, and on products (like laundry soap) you may not necessarily feel the need to tweet about.

 

If your product is good enough and the story to sell it is touching, the hard work is already done.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Getting the right fit and other adventures in retail

Stores are upping their IT game to entice customers into the buying process, and to help keep the in-store shopping experience relevant in a world online. Nike recently unveiled the Reactland VR video game in the iconic brand’s New York flagship branch. Potential buyers can strap on a pair of Epic React Nikes and run on a treadmill, as they watch an avatar of them with footwork synched to their own navigating a virtual environment on a big screen, for the entertainment of all in the store. The CGI settling allows you to test drive a pair of Nikes in a challenging environment.

 

Be your own tailor

 

Clothiers may have to turn more to such strategies if new tailoring technology proliferates. The prototype Size-Stream Scanner uses 10 sensors and takes just a few seconds to know the shape of you. The technology has improved vastly in recent years, and is complemented by the spread of big data and array of opportunities to spend more money in fewer clicks. The surprise factors involved with trying on shirts and trousers could soon be a thing of the past. Outfittery takes things a step further by using 20 algorithims based on the ideas of some 600,000 consumers to offer not only outfits that fit to a tee, but sage fashion advice on colors and styles based on your personality profile. Armed with detailed tech specs, buyers be free to order clothing (and style advice) with greater confidence with just an Internet connection.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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Outbrain and Taboola, the flotsam and jetsam of awful internet ads.

When was the last time you saw an ad in a website footer that linked to something credible and relevant? Or even something that wasn’t complete garbage? Masquerading as “promoted stories” or “around the web,” most web sites that employ these revenue streams are quick to add disclaimers, stating that external content is nothing to do with the host site.

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