pr digital agency bangkok thailand

An indispensable tool for PR and marketing

For those of your familiar with the PESO model – you must know that Paid, owned, shared and earned media are the major tools of Public Relations and business marketing. Earned media refers to any promotional material about your business that you haven’t paid for. Although paid and owned media are the ones truly under your complete control, it’s always a good idea to blend earned media into your cocktail for marketing and promotion for the best results. However, earned media doesn’t come without a price, it requires your company to gain influence and produce campaigns that stand out. Let’s get into why earned media is essential to every success story.

 

Helps boost brand image

 

With consistent, quality content, your brand tends to get noticed more. When a significant person or entity decides to share your message and promote your brand, it could make a world of difference to your business. When your business is linked to a brand with influence, it will increase your credibility and help you gain popularity. Product reviews, social media shares and other such efforts taken by your followers who are impressed by the work done or products and services offered by your brand makes a positive impact on how your brand is viewed by the world.

 

It’s a great companion to other media

 

When earned media is combined with paid, owned and shared media, you can get the most out of your marketing strategy. Sometimes, customer testimonials are the most convincing piece of evidence to prove your brands worth. A customer’s satisfaction can create a positive outlook in the mind of another potential customer. When this earned media is shared by yourself or your customer, it encourages other people to try out your company’s offerings.

 

Doesn’t eat into your marketing budget

 

The strongest point in favour of earned media is that it’s free. Studies show that the average marketing budget for a business is anywhere from ten to twenty percent of the annual budget, depending on the size of the business. This sometimes converts to little or no results and if an organisation invests in a method that doesn’t compliment the business, it could mean tons of losses in almost no time. But when it comes to earned media, your business does not have to spend a dime on it. Providing quality content consistently generates the interest of other reporters or creators who in turn share the goodwill, thus “earning” your business more publicity.

 

Make money – spending virtually nothing

 

You can generate a whole lot of additional income from earned media, and save money in the process. It helps prevent you from spending too many baht on unproven marketing methods to boost your business. You can attract more earned media by putting your customer first and encouraging people to review your brand and spread the word – the easiest way to do that in this day and age is social media. Positive feedback from social media influencers can lead to your brand becoming an overnight sensation. All this means your brand grows without any additional investment on your part. 

 

Earned media is a ‘bonus’ addition to your marketing strategy – for both young and developed businesses. All forms of media are profitable, of course. But the idea that your company can boost image and sales without any extra investment is worth the effort to produce consistent quality with and offer your customers the best.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

No more visible like counts on Instagram

Earlier this year, Instagram started experimenting with hidden likes on its platform in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. As of last week, this experiment went global. So fear not if you can’t see the number of likes on a post, it just means you’re part of this experiment too. 

 

The experiment

 

It is an interesting take from the social media giant to turn away from likes and views being public knowledge – do users respond to the numbers below pictures more than the pictures themselves?

 

“The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give more space to focus on connecting with people that they love, things that inspire them.” – Adam Mosseri, the head of Instagram, said during an interview. 

 

With the rise of influencer marketing, likes and views can easily be monetized. It would be interesting to see if any popular influencers notice a significant shift in their like counts, for better or for worse. With that in mind, Instagram also stated that it’s looking for other ways that influencers and content creators can keep their sponsorships intact, even though they are sometimes dependent on like counts.

 

The response – Yay or nay?

 

This experiment has received mixed responses from the world of social media. Some users like Nicki Minaj or not supportive of the idea – she has already said that she won’t take to Instagram to post content because they’re “removing the likes”, in a deleted thread on Twitter she also stated that like counts help validate independent artists. Cardi B weighed in too, saying comment likes cause more harm than likes themselves because they allow people to acknowledge and reward negative comments on positive posts.

 

On the other hand, several influencers have come out in support of Instagram’s decision because of its potential to improve users’ mental health. One of Instagram’s top ten most-followed users, Kim Kardashian West has spoken in favor of this change, calling it “beneficial”.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

THE INTEGRATION OF PR AND MARKETING

So, we did scratch the surface of this subject on our last post. Ever since the evolution of everything in and around the digital sphere, Marketing and PR have been working along very similar lines, with parallel goals in mind but few have fully embraced what’s next. Change is coming. “Change” is a petrifying concept to most but with marketing and PR looking to integrate more closely than ever before over the course of the next few years, the best thing for PR and marketing professionals to do is embrace the change that is inevitable and stay ahead of the game.

 

Whose game is it?

 

With rapid integration brewing, we believe that it is an open playing field at the moment . However, PR does have an advantage when it comes to the “human-factor” in communication as we are traditionally the experts in story-telling, which we believe is essential in communicating with people and keeping them engaged on any platform, be it traditional, digital or social.

 

Playground: Thailand

 

Thailand is one of the largest markets in Southeast Asia. The people of Thailand love their social media with recent studies showing that over 79% of the population has access to the Internet and over 71% are active social media users, which is way above the global average of 45% of the population. With these statistics, we don’t see influencer marketing going away anytime soon in Thailand and building lasting relationships with the most aspirational of influencers is the way forward. 

 

When we say influencers, we don’t just mean celebrities. With the continuing rise of social media, we see a vast number of micro-influencers creating an impact. Travel bloggers, Youtubers, fashion bloggers, food bloggers, Tik Tok artists – the digital world is their platform and they are the ones to watch out for right now. 

 

What’s next?

 

The first step to embracing the future for PR is to integrate marketing, social media and digital media and develop communication strategies and campaigns that work effectively for brands online, in traditional media, and face-to-face with consumers. This is something Vivaldi Integrated PR understands full well and we are focused on changing the game and taking the lead in this new integrated world.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The PR – Brand connection

Every business or brand needs to advertise their product for maximum ROI. Public Relations is an underrated but critical form of marketing that every business needs to have in its arsenal, after-all more publicity is always welcome. An efficient PR plan that does not burn a hole in your pockets goes hand in hand with your main marketing activities. Without further ado, let’s see why good PR can boost your marketing efforts.

 

Raise brand awareness

 

The goal of every marketing plan is to etch your brand’s existence in the minds of target consumers. Yes, SEO helps but PR can help raise a significant amount of awareness due to its high-quality nature owing to media and influencer relationships which helps solidifying trust between your brand and your consumers.

 

Endorse investment opportunities

 

A well-planned PR strategy is all about positive media coverage, which serves a two-fold purpose – it looks great to investors and affects your business positively. People or organizations with the means to financially back a business would rather have one that looks more established and professional.

 

An impressive PR campaign that generates publicity can be the stigma that investors need to show more interest in your business. This can be a top priority for startups that need all the  financial backing they can get to get their business off the ground and soaring high – And extensive PR coverage can do just that.

 

Rank high

 

Every website wants to be on top of search engine results. PR can connect your business with high-traffic websites and online publishers to help spread the word about your business or brand and also backlink to your site. This contributes significantly to your website’s Google rankings.

 

Attract the best talent in the market

 

Marketing is not just aimed at consumers. Like every growing business, you’ll definitely look to grow your team of talents. Your business has to look interesting and professional to attract job-seekers who want to apply for an opportunity within your organisation. Good PR is extremely essential to keep that reputation up high.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

What if you didn’t have to work on Friday?

The biggest joy for every hard-working employee is probably when the calendar says it’s Friday, simply because it marks the onset of a much deserved weekend. We’re all accustomed to a five-day work week, even six in some countries. You must have wondered – “What if Fridays were off too?”.

 

Overwork and burning out

 

Japan is a country infamously known for overworking its employees. In fact, it’s been a battle for Japan, trying to bring down some of the longest working hours in the world owing to a shortage of labour and rapid ageing of a mass of the population. 

 

The Microsoft experiment

 

Microsoft Japan just spent August experimenting with a four-day work week, ironically so. Much to their surprise, sales per employee grew 40% when compared to the same month last year. Not only did this trial boost sales, but also cut costs at the Microsoft offices in the country with a 23% drop electricity used and a staggering 59% drop in pages printed when compared with August 2018.

 

The verdict

 

Although the Japanese Prime Minister’s urge to reduce overtime and make workplaces more flexible has received mixed reviews, this Microsoft experiment looks to be a winner among employees with 92% saying they were delighted with the four-day week according to a report on its website. 

 

This trial was termed as the “Work-Life Choice Challenge Summer 2019”. It allowed full-time employees take five consecutive Fridays off in August. In addition to that, meetings were shortened to a maximum of 30 minutes and online chats were encouraged over face-to-face conversation.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

When AI makes us human

The future of employee-to-employee relations will not be dictated by AI, but what has always led the course of human achievement – the way colleagues interact with and get along with each other – a new study reveals. The gist of the report expresses how, armed with trust and the rallying force of people working towards a common goal, human potential transcends the capabilities of intelligence less natural.

 

Beyond ROI

 

Profits proudly returned to shareholders are but one metric of success, the report says. Based around the outcomes of Relationshpism, when appropriately applied, the findings focus on the creation of a global evolution beyond the assembly lines and corporation-focused theories, which have traditionally supported a focus on manufacturers and capitalists while oft discounting the interests of labourers.

 

A purpose-driven future

 

A more holistic, fuller buffet of outcomes not just for companies’ bottom line, but the forces that lead to them is encouraged the report. The idea reinforces the classic truth that roads are for journeys, not destinations. Multiple scientific studies of human motivation indicate how happiness triggers the higher – and contagious – energies that more naturally and efficiently lead to productivity and the collaborative human relationships that are hallmarks of the most successful companies.

 

Making people happy

 

Relationshpism comes down to making workers enjoy and value working, and how employee satisfaction is a crucial part of the story of making profits. Trust, effectiveness and values are essential ingredients in this regard. Great Place to Work, an organization dedicated to analyzing where people at work are happiest, promotes a key message in this regard: that business success hinges on prioritizing human potential as the source of sustainable profits.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The social media factor in political propaganda

The need for social media is the only thing growing faster than the number of users on it, but all that you see on there is not necessarily true. It’s no surprise that social media platforms like Twitter and Facebook have become the go-to marketplace for politicians trying to boost their campaigns ever since the rise of digital marketing over the past decade, simply because the political propaganda that’s on there doesn’t have to go through a vigorous fact-check.

 

No more political advertising on Twitter 

 

Growing criticism over deceptive information from politicians on social media has encouraged Twitter to make the first move and bar political advertising globally on its platform. This policy reform will mean that both candidate ads and ads related to political issues will no longer be accommodated on this platform. This change is all set to take effect worldwide from 22 November.

 

Facebook under pressure

 

Facebook recently justified their decision to let political ads run without their interference, terming it as “freedom of expression”. However, the onset of the new Twitter policy means Facebook will be under pressure to fact-check political posts on their platform. Will Twitter’s bold move be a game changer or will Facebook persist with their decision to allow “freedom of expression”?

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Putting the R in ROI

Not all pitches lead to contracts, not all “sure things” guarantee results and not all leads lead to sales. When investments in time, energy and hard, cold cash don’t add up to what you had hoped for – or even the chance to break even, in some cases – it may be time to recheck some of the fundamentals and shore up the positives before venturing back into the wilderness.

 

Seal the deal

 

There are many non-invasive treatments for coaxing leads into verifiable results. Key among them is to know everything you can about a potential client, and present a package in such a way that appeals to them and their core and potential customers and core values. Once the hook has been dangled, make sure to follow up and sweeten the bait with additional incentives such as a sign-up discount, while finding a way to differentiate yourself from the competition with a unique selling point, and confidence (even if it may be lacking now and then).

 

Just for starters

 

Let customers know that the deal they sign with is just the beginning and that things gets better the deeper the relationship with your company gets. ROI should increase in time as companies get to know each other and promote the kinds of connectivity between teams that boosts productivity. Initial conversations about the initial deal can also be complemented by inquires about the road ahead and potential future extension plans.

 

Impress online

 

How does your company’s website look these days? Does it use wording and formatting contribute to good SEO rankings? Is your firm represented well on social media sites? Make sure to have an online presence that is constantly up-to-date, easily logged on to, and smooth to interface with. Only when windows of opportunity are big and open for business can the future look more certain, and help compensate for when you need the occasional reboot.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Death-defying influence

How far will you go for that unforgettable photo that puts you far above – like, really far above – your garden-variety influencer? Kelly Castille and Kody Workman, a traveling couple passionate about exploring and dramatically documenting breathtakingly beautiful locales around the world and blogging as Positravelty, have done it again, coming up with an audacious photograph that defies belief. In a real cliffhanger, the mesmerising shot shows Kody firmly seated on terra firma, with his significant other appearing to have somehow just reached him after floating through on air to greet him. Beneath Kelly lies a great chasm.

 

Crazy or epic?

 

The gorgeously otherworldly setting for the duo’s latest jaw-dropping shot is the Laguna Humantay in the Peruvian Andes, a timeless land of rolling mists, deep and colourful gorges and nature at its wildest. Earlier this year, Kody briefly dangled Kelly above another abyss just beyond an infinity pool that also looked like the edge of the universe in an equally beautiful if rather more discovered holiday location: Bali. The couple says the drop was not as far as some say it looks, though. While the perfect selfie and opportunity to have it admired on social media has tempted a significant number of fame seekers to put themselves in provocative and at-time dangerous positions, that have sometimes resulted in death, Positraveltry says they always careful check environmental conditions to ensure that they are not endangering their lives.

 

On the edge of marketing

 

Positravelty’s philosophy behind the photo is classic marketing that creates conditions and a story that is hard not to talk about, no matter what your opinion on the safety factors may be. There’s no such thing as bad publicity, as the expression goes. The couple strikes an image of fearlessness, loudly applauding the notion of taking risks when warranted, tempting followers to channel their inner Indiana Jones, or at least engage in armchair escapism at home and, of course, remember to check their blog for the latest exciting adventure. “There is a difference between risking your life and taking a risk at having one,” they unapologetically ask. “We know which side we would rather be on, do you?”

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

HOW CAN BRANDS TELL A STORY TO 49 MILLION PEOPLE IN THAILAND?

GET SOCIAL

 

Thailand has a population of 69 million people and 49 million of them are active social media users. That is a lot of people on the digital landscape and they are all looking at content in the palms of their hands. You have a captive audience hungry for stories and content as they scroll and swipe.

 

KNOW WHERE THEY ARE

 

With so many active social media users in Thailand you need to ensure your stories get in front of them as part of their day. So where can you find the majority of them? Facebook and Instagram lead the way with 50 million on Facebook and 13 million on Instagram.

 

STORIES WORTH STOPPING FOR

 

As people scroll through their feeds they won’t stop for content that doesn’t get their attention, they just keep on scrolling. So you need to ensure your stories either engage, inform, entertain, or educate them in some way. When you do that you can stop the scroll and capture their attention. These can be static stories or ones with video or both. Video on social media is growing exponentially and should always be considered.

 

SOCIAL MEDIA LOVES STORIES

 

And stories love social media. It’s the perfect place to connect with a large audience and get immediate results because stories that resonate with someone have a much better chance of being shared, liked, and remembered.

 

LOCALS KNOW WHAT LOCALS WANT

 

To connect with a local audience your storytellers need to be locals as well, or at least have a deep understanding of the local market. Understanding the Thailand market is important if you want to ensure your stories are being told in the right way.

 

Joseph Henry is the founder and CEO of Vivaldi Public Relation Agency.

He is an expert communicator and influencer who has been helping leading companies achieve their strategic objectives in Asia for the last 20 years.

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