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The new tastemakers working with bloggers.


Chanel did it when it gifted fashion blogger Rumi Neely of Fashion Toast a Chanel backpack, Olivia Palermo has collaborated with everyone from Aspinal of London to becoming Ciaté London’s creative director, teaming up with Aquazzura and Westward Leaning sunglasses and Thai fashion brand Vatanika had the international spotlight on it when LA-based fashion blogger, Aimee Song of Song of Style, wore one of its dresses to the Grammy’s.
Working with bloggers can be a mutually beneficial arrangement and, it’s not just in fashion circles that the potential for a fruitful relationship with bloggers lies.


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