pr digital agency bangkok thailand

Great PR potential in an Internet minute

Big data number crunchers have come through with an impressive snapshot of Internet life, rendered almost comprehendible by slicing and serving the online world up in one-minute slices. And it’s still a lot to digest. Digital marketers, take pause and consider what’s happening on a world gone online, and the potential for messages placed with the right audiences.

 

Billions and billions – messages, photos, and more screen moments

 

Just a few transactions shy of $100,000 spent across online shopping platforms. More than a million Tinder swipes. Googling over 3.8 million times for searches of all kinds. That’s what’s happening on the Internet every 60 seconds, on average. And that’s just for starters. The numbers are difficult to make sense of in there enormousness. Trends are towards even more Internet activity compared to last year, although there are some slower patches.

 

The websites we’ve welcomed into our lives

 

Netflix is on a tear, growing from 266,000 Netflix hours watched last year on average in a minute if you added them all up, to 694,000 this year. The number of emails sent every minute, while huge, only nudged upwards, from last year’s 187 million emails a minute to 188 million this year. Long-time video provider YouTube is experiencing slow growth as well, trickling up from 4.3 million viewers every minute last year to 4.5 million served in 2019. Meanwhile, the Great Snap Letdown of 2018 led to a decline of one-three million uses on the formerly rising application, who were displeased with a redesign that lacked mass appeal. It’s an online numbers game of great proportion, and the stakes are growing by the minute.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Good PR and the art of stress management

PR executives are listed among those who stare down death daily. Topping CareerCast’s annual chart for the most stressful careers are: enlisted military personnel, firefighter, airline pilot and police officer.

 

Licensed to thrill

 

Spots from 6 to 10 were much less marked by opportunities for encounters with bodily, but instead relied more on well-honed communications skills: broadcaster, event coordinator, news reporter, PR executive, senior corporate executive, taxi driver. The survey’s criteria for what makes jobs stressful was broken down into 11 categories, including thrills and spills like Risk of Death or Grievous Injury, Immediate Risk of Another’s Life, Hazards Encountered, and subtler obstacles too, namely Travel, Career Growth Potential, Deadlines, Working in the Public Eye, Meeting the Public, and Competition, plus the it-depends categories of Physical Demands, Environmental Conditions.

 

Deadlines of greater concern than risk of death

 

Although some jobs involve great potential risk to one’s personal safety, the greater danger day by day is that of meeting deadlines, which was the greatest cause of stress for of 38% of respondents. Moreover, almost 80% of those surveyed gave the level of stress on their job 7 out of 10 of more on a scale of 1 to 10. This is a big surge from the nearly 70% mentioned on the 2017 stress survey.

 

Pitfalls of being a digital publicist

 

In a stressful profession rife with the disruptive and potentially lucrative intrusion of digital influencers, PR execs live in uncertain times. The threats posed by fake news and distrust of media can wreak havoc. But the potential for big payoffs is profound for those who find the right balance and use big data to their advantage…

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Offline by nature in a world linked up

A significant chunk of big data is going unrecorded and marketing information untapped, while at the same time lifestyle preferences are pushed aside: China is less than a decade away from having a population in which a full quarter of the population will be over 60 years of age, according to demographic trends.

 

Sorry, there’s an app for that too

 

While the country continues its relentless pace of digitalization on all fronts, some seniors are balking at the perceived need to electronically attend to an increasing amount of tasks that just a few years ago were done almost exclusively in traditional ways. While day-to-day shopping and other needs have been simplified by electronic payment schemes in ways that developed countries have not implemented on so wide a scale, the catch-up is greater for elders caught on the old-school side of the digital divide. Banking, hailing taxis, booking tickets and accommodation when travelling, and ordering in restaurants are all examples of transactions now conducted easily and smoothly online for younger Chinese, and making functioning autonomously a significant challenge for seniors.

 

The Uninfluenced

 

Compounding the trend is the population’s skewing towards an ageing society, with many fewer couples opting for the economic investments required to raise a second child, even after the dramatic scaling back of the one-child policy.

 

And while information aplenty on all levels is being amassed on the habits and trends of younger buyers, elder Chinese stand having less known about what they are looking for, and providing information on the adaptations that might make meaningful differences in their lives, if known about.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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blog 045 pr bangkok thailand

An interview with Thai PR.

Vivaldi founder and CEO Joseph Henry talks to Thai PR web about the success of Vivaldi Integrated PR, and the future of digital public relations in Thailand

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blog 040 pr bangkok thailand

Vivaldi positions for growth with new office and new services.

Vivaldi has introduced a range of new services to harness opportunities for growth. The company has also invested in a new and much larger office facility. Following 12 years of consistent growth, successes across a whole spectrum of client industries and several regional award wins, the company is confident that it can accelerate its growth by responding to shifting trends in the media, marketing and PR landscapes in Thailand.

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