pr digital agency bangkok thailand

Give the people what they want

More than four out of five Internet users have unfollowed a firm. The number one reason for the digital ostracisation, for two-thirds of those who have turned their backs on once favoured firms, is lack of compelling content. The challenge to e-marketers and the companies they represent couldn’t be clearer: know your audience.

 

That’s a lot of information

 

Big data makes it possible now for providers of any kind of product or service to know their customers well. Really well. Such info is not simply available from competent acquiring and using of data on buyers’ preferences, but also available through good, old-fashioned customer outreach, which is also aided and enabled by the Internet. There’s simply no excuse for companies to have a lack of connections to their customers, since their preferences directly impact ROI.

 

Social media, of course

 

The most effective strategies these days for staying in touch with, surveying for ideas from, and offering deals to customers involves a significant online competent, with a strong focus on social media sites. No matter whether this is taken care of in-house, at least partially, or subcontracted out to PR firms, the bottom line is that a digital presence is crucial. Without one, firms risk isolating themselves from the growing ranks of digital natives entering the e-marketplace, and older buyers becoming increasingly savvy at ordering things with their computer without needing to visit shops.

 

Shopping online

 

The technology and e-commerce websites making use of it are making shopping from home or work, or while commuting or on vacation, an increasingly viable and convenient option, for everything under the sun.

 

The customer is always right

 

This truism has taken on new currency, and not so much when there is a difference of opinion, but because now more than ever those opinions are knowable, accessible and sortable. The most in-the-know companies these days are those who can build and sustain unbreakable customer relations based on mutual satisfaction and happiness that fits to a T.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

PR ethics for competition and communication

In this final edition in a short series of blogs on how the Public Relations Society of America’s Code of Ethics relates to online-based PR today, the concepts of furthering communication and competition are looked at. On the face of it, the nature of digital realities today make ‘competition’ and ‘communication’ rather synonymous and symbiotic, seemingly forever feeding each other in an endless round of healthy if at times barbed exchanges online, with no communication-inhibiting monopolization in sight thanks to the competitive nature of posts and counter-posts on Facebook, Trip Advisor and the like…

 

Beyond tit for tat

 

…Only that these social media platforms can become self-serving pedestals and alter the nature and purpose of communication carried out on them. The PRSA’s stated commitment to a free flow of information, are checked by societal forces that have always worked to crush competitive forces, for better or worse, which often links with the idea of limited or at least dramatically curtailed communication. Worse, the go-to biggies of the digital age like Google, Facebook and Mircosoft, while officially espousing free expression, have all come up into trouble for hindering the freedoms they claim they stand for. These three titans have faced, and fought, for example, enormous fines from the European Union, and have become accustomed to operating with few to no rivals. The democratizing forces of the Internet have come up against firewalls protecting multinational institutions, which are often the ones setting the new standards.

 

Is there still room for privacy?

 

While Facebook’s CEO famously derided the idea of privacy in the future, and censorship, facial recognition technology and other digital forces coalesce to serve the consolidation of power, signs of counterbalance are found in new messy norms which champion the peer reviews of the little guy and the growth of the next big-time Gen Z influencer. But as long the Information Age police are the information providers themselves, the whole point of digitalupgrades’ are called into question.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Sports influencers making lots of smooth moves

After a slow start compared to other marketing fields, sports marketing has taken off, and shows no signs of slowing down. Industry experts cite a variety of factors for the trend, but particularly the relatively sudden appearance of Gen Z’s financial prowess. This digital native, most socially conscious demographic is expected by next year to be spending anywhere from US$30 billion to over US$100 billion annually. Just as e-commerce platforms and big data are coming of age, not surprisingly, so are the youngsters best positioned to take advantage of new ways of spending income, including sports-related purchases.

 

An e-marketing bonanza awaiting

 

The new earners and spenders of Generation Z are seen as being more pragmatic, supportive of social initiatives, and robustly responsive to campaigns of all kinds that directly appeal to them and appear genuine in intent. At the same time, around two-thirds of marketers of sports events, teams and equipment and see more influencer programs as being vital for their field in the mid- and long-term future. The up-and-coming generation in particular can long expect to be targeted with sports-related campaigns.

 

Great ROI for sports marketing

 

The ROI of recent sports marketing programs indicates that they are very effective in generating profits. Sports marketers in recent studies said this is facilitated by having open relationships with influencers and working collaboratively to ensure that the authentic reach of their influence was optimized in line with client companies’ needs and matching them in turn as closely as possible to the expectations of buyers.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Singapore considers a war on fake news

Singapore’s new draft legislation targeting fake news, while sounding promising on the surface, opens up a range of significant issues and grey areas. “False statements of fact” would be illegal under the proposed law. Anti-censorship critics and supporters of freedom of speech worry that nobler conspiracy theories and strong opinions might be censured along with more blatant mistruths and hate speech, and that at any rate it shouldn’t government being the one with ultimate authority on deciding what gets a pass and what’s deemed unfit to be shared. The differences between misinformation, libel and things best not shared at all are open to question.

 

Who should judge?

 

Whether the likes of Google or national governments are better institutions for making tough judgment calls on what constitutes fake news or false advertising is a legitimate question. Whether news articles, social media posts and advertisements should come under the scrutiny of best practices, more stringent rules and regulations or actual laws is the question at hand. Current regulations in Singapore, as elsewhere, are already used to target certain forms of expression. Under the proposed legislation, additional stiff penalties a fine up to S$100,000 or, up to 10 years behind bars, or both, could be applied.

 

Digital mistruths to be targeted

 

The Protection from Online Falsehoods and Manipulation Bill certainly gives pause for thought on exactly what might or might not be info which is considered to be “prejudicial”, against “public tranquility”, against the spirit of “friendly relations” with other countries, or “an inauthentic online account or controlled by a bot”. Free speech, with effects on digital marketers’ spicier statements on the products and services they promote, could be muffled out of concern of not wanting to come anywhere close to being on the wrong side of the law. If the proposed law becomes official, digital marketers will likely have to find out for themselves exactly what will be allowed under the law.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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blog 047 pr bangkok thailand

When PR gets bloody United Airlines.

United’s calamitous month was merely a high-profile culmination of years of operational mistakes and PR mismanagement. Happily though, it does make for a good rapid-fire study on what NOT to do with your crisis response communications.

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