pr digital agency bangkok thailand

Keeping it real in a digital age

 

Digital marketers, you have your work cut out for you.

 

Consumers find the content generated by companies, less interesting, less authentic and less impactful on their purchasing decisions than advice given by fellow buyers, according to a new report by Stackla, a marketing platform that focuses on and user-generated content. The report, which says that 86% of consumers place a premium on authenticity, indicates vast differences between consumers and marketers.

 

Information being shared on products should ideally focuses on personalized experiences with brands, say nearly 7 out of 10 customers surveyed for the major report. But while 92% of marketers think their brands are providing the personalized content that buyers prefer, less than half of the customers themselves agree with this. Not surprisingly, customers are also over twice as likely to find customer-to-customer shared content interesting, compared to brand-created content.

 

Tell me a story, and keep it personal

 

The Stakla report also says that customers are turning to first-hand accounts on social media platforms for advice from fellow experiencers, shoppers, travelers and other buyers of various services and products. Nearly 90% of respondents would post about a positive travel experience, while 85% and 65% would do the same about a similar encounter with a restaurant or health/beauty product, respectively.

 

The chasm-like consumer-company disconnect is compounded by how consumers are 2.4 times as likely to think customer-created content is most authentic, while companies are 2.1 times as likely to think that brands are better at generating the most authentic content. The study indicates that nearly 80% of buyers say user-generated content affects their decisions whether to buy something. Compare that to with a paltry 8% who said the same thing about influencer-created content. That doesn’t sound very influential, actually.

 

Digital marketers, you have your work cut out for you.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Once more, with feeling, please

Public relations professionals must cope with a complicated work environment that even more than usual now calls on them to be adaptive to disruption and ready to shift their core skills onto new platforms, even when the ground beneath their feet is giving way. Customers in the Information Age are making a majority of buying decisions that are, ultimately, based on emotional factors, says a partner at a big B2B marketing firm.

 

Buyers want a good story, and to develop a connection with a company before committing to a purchase. Trust and authenticity matters, not slick marketing. Just make sure what you say is interesting: in the B2B world in particular, boredom has become a significant factor to overcome, as prudence too often overrides the need to take bold action when called for.

 

I heard it through the grapevine

 

Beyond the sometimes overhyped influence of influencers on social media and the like lies the commonsense persuasive power that comes from word of mouth. Conversations with friends and colleagues count as much as online influence, according to a study from data and analytics firm Engagement Labs. Face-to-face sharing also tends to allow people to exchange thoughts on a wider range of products and services, and in ways in which we are freed up from online values in terms of showing awareness of what’s trending, getting wrapped up in “social signaling” or being in broadcast mode. Offline, you are more likely to give unfiltered, no-nonsense advice, and on products (like laundry soap) you may not necessarily feel the need to tweet about.

 

If your product is good enough and the story to sell it is touching, the hard work is already done.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Getting the right fit and other adventures in retail

Stores are upping their IT game to entice customers into the buying process, and to help keep the in-store shopping experience relevant in a world online. Nike recently unveiled the Reactland VR video game in the iconic brand’s New York flagship branch. Potential buyers can strap on a pair of Epic React Nikes and run on a treadmill, as they watch an avatar of them with footwork synched to their own navigating a virtual environment on a big screen, for the entertainment of all in the store. The CGI settling allows you to test drive a pair of Nikes in a challenging environment.

 

Be your own tailor

 

Clothiers may have to turn more to such strategies if new tailoring technology proliferates. The prototype Size-Stream Scanner uses 10 sensors and takes just a few seconds to know the shape of you. The technology has improved vastly in recent years, and is complemented by the spread of big data and array of opportunities to spend more money in fewer clicks. The surprise factors involved with trying on shirts and trousers could soon be a thing of the past. Outfittery takes things a step further by using 20 algorithims based on the ideas of some 600,000 consumers to offer not only outfits that fit to a tee, but sage fashion advice on colors and styles based on your personality profile. Armed with detailed tech specs, buyers be free to order clothing (and style advice) with greater confidence with just an Internet connection.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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blog 038 pr bangkok thailand

PR awards industry recognition for Thailand’s best PR agency.

Vivaldi has been named as Thailand’s top PR agency in the area of sports by the Asia 2016 Sports Industry Awards. The company won the award for its work in Thailand, having delivered superb communication results for major sporting events such as the Phuket King’s Cup Regatta (agency of record for 11 years), and The Music RunTM (reappointed for the 3rd consecutive year).

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blog 036 pr bangkok thailand

Outbrain and Taboola, the flotsam and jetsam of awful internet ads.

When was the last time you saw an ad in a website footer that linked to something credible and relevant? Or even something that wasn’t complete garbage? Masquerading as “promoted stories” or “around the web,” most web sites that employ these revenue streams are quick to add disclaimers, stating that external content is nothing to do with the host site.

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