blog 089 pr digital bangkok thailand

Apple throws down the challenge to Facebook’s web trackers

Apple has never recently hidden their discontent with the way Facebook manages its users’ data. Now CEO Tim Cook has said publically that the upcoming macOS Mojave and iOS 12 versions of Apple’s Safari browser will feature “permission blockers”, throwing a spanner in the workings of Facebook’s advertising revenue generation.

 

“In Safari, enhanced Intelligent Tracking Prevention helps block social media ‘Like’ or ‘Share’ buttons and comment widgets from tracking users without permission,” Apple said in a statement. “The move won’t completely stop you from being able to use Like and Share buttons or make comments on sites using Facebook plugins on websites, but it will require you to take the extra step of confirming that you want to have Facebook share your data via a pop-up that warns of as much”.

 

The new system will work in such a way that if the IOS user does not consent to data sharing when they click like and share on Facebook, then the process will be interrupted locally before any data share consent is uploaded to Facebook.

 

This is a massive movement in the power games between two of the world’s largest companies. It’s a show of unity to Apple users, and a brand expression that Apple has your back and is working to secure your data and data permissions.

 

The company does not believe that the user experience will be massively inconvenienced, and presumably there will be an option to switch it off for dedicated Facebookers.

 

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3 influence areas where digital marketing affects decision-making

1. Use of analytics

 

Digital marketing and analytics can provide marketers and company directors (and PR companies too) access to large amounts of data that can be used to figure out how clients look for products, buy things, and converse with companies.

 

Google Analytics and the whole concept of “big data” (and crucially its analysis) allows businesses to understand their target audience and use these insights to change up plays on the fly. It’s about hearing, understanding and communicating in the correct language. This leads to stronger relationships between customers and companies, and more opportunities for sales.

 

2. Brand trust and consumer trust built on social

 

These days, brands must work harder than ever to win trust and manage customer relationships in an effective way. Everything is out in the open now and happens in real time. There are countless reviews out there, good and bad, and permanently available for all to see.

 

Social media provides companies with an opportunity to develop relationships with their prospects through credible and transparent marketing that is more easy for customers to accept than the dull strike force of push marketing. Brands connect to their base through influencers, shares, and viral, allowing for a more organic marketing experience.

 

3. SEO is everything

 

One thing has stood for the last ten years as a paramount cornerstone for digital success: SEO. The rules keep changing, the tricks and shortcuts continue to be improvised and worked round. When you want immediate info on a product or company, where do you go?  Google of course.

 

An effective SEO strategy and a continually growing content marketing (Owned) strategy are crucial components of any marketing or PR strategy.

 

Organizations that know how to make the most of their inbound marketing efforts, create useful content, and attract back-links will get the rankings they need to race ahead of the competition. The better a company’s ranking is, the more likely they are to generate sales.

 

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Thailand runner-up in Line Today leagues with over 32 million user accounts

Line Today now has over 32 million users in Thailand after just two years of formal operations within the Kingdom. Thailand is now the world’s second largest market for LINE and its ancillary/multi-channel service offering.

 

Line Thailand has a mission to incorporate AI technology, which will bring more highly tailored, personalized content to better connect with its young audiences.

 

“With 32 million users, accounting for 71% of Thailand’s 45 million mobile internet users, we believe Line Today has shown the highest growth rate among news portals,” said Kawin Tangudaisak, content business director.

 

The service has grown rapidly to over a billion page views a month, and Thailand was also the second largest market in this regard too. The service came to Thailand at the same time as it arrived in Indonesia, Taiwan and Hong Kong.

 

Mr. Kawin said, “Line Today aims to help publishers increase their revenue and boost traffic to original websites. Online readers can also get access to trusted, quality content”, he said. “Print publishers have faced a decline in advertising revenue, with the market contracting 20% over the past several years to 10 billion baht”.

 

While online ad spend has grown, it is still a relatively small part of the global advertising pie, accounting for 10% of total spending.

 

Mr. Kawin notes, “Line Today helps traditional media outlets increase their online revenue by ramping up user numbers and page views. The service has 120 content partners and 10 categories: general news, horoscope, magazine, lifestyle, entertainment, sport, IT, health & fashion, beauty and Live. Around 95% of our users access partner content and 5% get into our co-created and self-created content”.

 

Line Today sits in an enviable position within the market with a strong grip on news and content as well as short videos and a new Live feature that is of very real use to active social media users looking to grow their own outbound reach. Some of the main reasons users like to use the platform and actively engage on it is that it functions as a news portal with quick updates, and is easier to use than rival services such as What’s App which is under-developed in this regard.

 

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Asia Fitness Conference 2018 celebrates 10th Anniversary

Fitness Innovations (Thailand) Ltd. (FIT®), the organizer of the Asia Fitness Conference (AFC), is hosting its “Asia Fitness Conference 2018 (AFC 2018)” with the strong multi-level PR support of Vivaldi Integrated Public Relations. The forum is expected to attract over 1,500 fitness professionals, enthusiasts, facility owners and managers, nutrition and other related professionals in the region to experience 3 days of cutting-edge education, networking and motivation. AFC, ‘Asia’s best fitness conference’, is to be held from 5-7 October 2018, at Bangkok International Trade and Exhibition Centre (BITEC), Bangkok.

 

Vivaldi set up a press conference which brought a plethora of media from lifestyle, fitness and sports publications and web sites. As 2018 will mark the 10th Anniversary of AFC (the largest and best regarded fitness conference in Asia), it is essential that strong publicity seeding activities were put in place in the lead-up to the October event.

 

Fitness Innovations is committed to raising the bar by improving standards in the Asian fitness industry. Given this year’s theme of “Fuel Your Passion: Know More, Achieve More”, the program delves into many aspects of fitness and from a number of angles. There will be over 60 internationally recognized presenters who will share and lead 196 sessions in addition to 15 pre- and post- conference sessions. It will offer full streams of education in sport conditioning, nutrition and weight management, personal training, Yoga, Pilates and Gyrokinesis, dance, injury prevention and rehabilitation, personal and business development and new equipment trends.

 

Media professionals wishing to attend the conference and enjoy the hospitality of the Vivaldi PR team can pre-register their interest by calling +662 650 9242.

 

AFC 2018 will host a number of competitions during the 3-day Conference, including the AFC Personal Trainer of the Year, AFC Fitness Idol 2018, CWL Olympic Lifting, IPF Power Lifting, IKFF Kettlebell and the AFC 2018 Fit Games. Participants will have a chance to challenge themselves against the best, “fast-track” their careers and win excellent prizes.

 

Asia Fitness Conference 2018 is supported by the Ministry of Tourism and Sports (SAT) and the Thailand Convention & Exhibition Bureau (TCEB). For registration and more information about the event, please visit www.asiafitconference.com, call +662 650 9242 or email:[email protected]

 

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Vivaldi Public Relations CEO provides mentorship at the Global Communications Symposium 2018

The Global Communications Symposium brings together students from around the world for cross-cultural exchange of talent integration, ideas and teamwork.  Students, lecturers and industry professionals have converged every year since 2002 to observe and participate in this highly valuable program.  A collaboration of 15 universities from 15 countries teaches the future generation of communications industry leaders about the challenges of working across cultures, languages and distances. The 2018 edition of GlobCom was hosted by Chulalongkorn University in Bangkok, Thailand.

 

The Students are grouped into teams (or ‘real communication agencies’) and given 12 weeks to prepare a global public relations campaign based on a challenging corporate PR brief that spanned 5 continents. Each team was led by mentors from education or industry. Joseph Henry, the Chief Executive Officer and Founder of Vivaldi Public Relations, the leading Public Relations Agency in Thailand, coached one of the 9 teams. Joseph also participated as one of the esteemed jury members tasked with selecting the finalists for the competition.

 

About the experience he said, “It was incredible working with a group of talented and motivated students from Spain, Australia, UAE and many other countries. The proposal and pitch presentations I saw were strategic, professional, and incorporated and conveyed many excellent ideas. It was my privilege to support this worthwhile program as both a mentor and jury member.”

 

Working purely in an online fashion can be challenging and is open to producing inadequate results based on misunderstanding or misinterpretation. Education centers today bring together students from different countries and different backgrounds in an environment in which they must learn together, work together and create understanding, often across great physical distances. In this regard, it is no different to how teams must co-operate in international business environments and being able to learn these skills has massive value for students for this very reason. PR is something that is also often misunderstood by agency clients and internal operators alike; its value and the interpretation of its meaning can mean different things to different people across different regions. That’s exactly why this type of collaboration is essential in teaching crucial skills to developing young PR professionals.

 

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Facebook pulls 1.5 billion social users out of the new EU privacy law

Almost 1.9 billion Facebook users globally were set to be protected by an all-new and all-encompassing EU privacy law. That’s the new Euro law restricting what companies do with people’s data goes into immediate effect tomorrow. Facebook however is doing everything it can to make that number of users much fewer.

 

Facebook users outside US are governed by terms of service agreed with the company’s international headquarters (in Ireland).

 

Facebook is now planning to make the case for ONLY European users, meaning 1.5 billion people in Africa, Asia, Australia and Latin America will not fall under the European Union’s General Data Protection Regulation (GDPR), which takes effect on May 25 (following successful closure).

 

Facebook is highly focused on reducing its exposure to GDPR, which allows European regulators to fine companies for collecting or using personal data without the user’s consent.

 

This removes a large potential liability issue for Facebook, as the new EU law allows for fines of up to 4 percent of global annual revenue for infractions, which in Facebook’s case could mean billions of dollars.

 

The change comes as Facebook is under scrutiny from regulators and lawmakers around the world since disclosing last month that the personal information of millions of users wrongly ended up in the hands of political consultancy Cambridge Analytica, setting off wider concerns about how it handles user data.

 

The change is set to have an effect on over 70 percent of Facebook’s 2 billion-plus members. As of December 2017, Facebook had 239 million users in the US and Canada, 370 million in Europe and 1.52 billion users elsewhere.

 

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Facebook kills off 583M phony accounts

Facebook Inc. recently announced it has taken down over 583 million fake profiles in the first three months of 2018, and claimed that most were removed in just a few minutes after they were created and made public.

Facebook also said it culled 837 million pieces of spam and responded to 2.5 million examples of what it defined as ‘hate speech’, it said in its first-time report on how it will go about enforcing community standards.

Facebook has been under strong public and media pressure (and cross-border governmental pressure) following the Cambridge Analytica scandal in April. The company has been forced to defend itself from criticisms over its community management standards and data protection and data security issues which have caused mass drop-outs in active user numbers.

Facebook’s total community is 2.2 billion monthly users, although it’s unclear how many of these profiles are real or actually being used. Governments around the world have been questioning the Menlo Park California-based company’s policies.

Facebook’s report, which is apparently going to be distributed twice a year now, highlights the importance of AI in administering its systems. The report says: The conclusion from the first metrics is that some problems are better suited to computerized solutions than others. Almost 100 percent of the spam and 96 percent of the adult nudity was flagged for takedown, with the help of technology, before any Facebook users complained about it. But only 38 percent of hate speech was noticed by the AI. Hate speech is harder to deal with because computers often can’t understand the meaning of a sentence — such as the difference between someone using a racial slur to attack somebody, and someone telling a story about that slur”.

“It’s a work in progress always,” Guy Rosen, Facebook’s vice president of product management, said in a briefing. “These are the same metrics we’re using internally to guide the metrics of the teams. We’re sharing them here because we think we need to be accountable.”

 

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Addressing the challenges of live video in your marketing plan

You are the focal point and the one making the address

Live video streaming is very similar to making a public address – there is no room for error. It’s a tough gig, but if you are a thought leader and have valuable insights to share, then this is the best way to do it currently. If you’re going to be asked questions live, then prep the Q&A in anticipation.

 

There is no outsource option

It’s all on you. If you plan to distribute your valuable knowledge and experience, you will be the guy up there. The only way to get a personal following is to be the one that people follow.

 

It’s not easy to grow an audience

As with anything to do with marketing and reach, the hardest part is connecting to a valuable number of audience members (and subsequently followers). Do some ground work first on the types of segmentation you wish to target, try to understand how to reach them through your keyword planning and content distribution model, and plan your topics and content around that targeted plan.

 

Time zones are a global issue with delivery planning

If you’re trying to reach a global audience, trying to pin down a live stream time is challenging and there is no right answer to guide you. As with FB posts, timing in the day is important, but when you’re looking at international, think first on a regional basis, plan the content consumption time for your market and target that one region first and foremost. You can always make the file available to others at a later date or time.

 

Live video is born and dies quickly

Due to the nature of the medium, we are not talking evergreen content. However, as with the above point, you can make your download available – with the added advantage that you can make it available only to people who follow you.

 

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This is the extent of data which Facebook & Google holds on you

Google knows where you go

Google records your location (assuming your tracking is on, and it most often is to provide location based functionality) at all times. There is a timeline of everywhere you have been, which in turn provides google with qualitative data it then sells to advertisers.

Here is the link to see your own data: google.com/maps/timeline?…

 

Google knows everything you’ve ever searched – and deleted

As the old saying goes, you can’t hide your search history from God. Google stores search history across all your devices. Even if you delete your search history and phone history on one device, it may still have data saved from other devices.

Click on this link to see your own data: myactivity.google.com/myactivity

 

Google has an advertisement profile of you

Google creates an advertisement profile based on your information, including your gender, age, hobbies, career, interests, relationship status, possible weight (need to lose 10lb in one day?) and income.

Click on this link to see your own data: google.com/settings/ads/

 

Google knows all the apps you use

Google records information for each app and their ancillaries for which you use. They know how often you visit or make use of them, where, and crucially, who else you use them to interact with. This gives them by proxy the data on your friends and your colleagues, their movements, activities and so forth. Welcome to a more twisted version of 1984…

Click here to see… security.google.com/settings/secur…

 

The Google data vault is the most comprehensive on earth

Data on the typical Google user reaches up to 5.5GB normally. This is the equivalent of 3m Word documents.

This includes your bookmarks, emails, contacts, your Google Drive files, all of the above information, your YouTube videos, the photos you’ve taken on your phone, the businesses you’ve bought from, the products you’ve bought through Google …

Pause for thought. Now consider this potential for power, control, manipulation and abuse.

 

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Should I delete my Facebook account?

Cambridge Analytica scandal just an indicator of what big tech does in harvesting your personal info

 

Facebook is trusted with the ownership and management of data provided by 2 billion people. In April, the Observer revealed how Cambridge Analytica, a company funded by conservative billionaire Robert Mercer, acquired and exploited the data associated with 50m Facebook profiles. It appears that while Facebook had been aware of what the Observer described as “unprecedented data harvesting” for two years, it did not notify the affected users.

 

Instead of accepting responsibility, its top executives argued (on Twitter) that the network had done nothing wrong: “This was unequivocally not a data breach,” Facebook vice-president Andrew Bosworth tweeted on Saturday. “People chose to share their data with third party apps and if those apps did not follow the data agreements with us then it is a violation. No systems were infiltrated, no passwords or information were stolen or hacked.”

 

In a sense, Facebook’s defense to the Cambridge Analytica story was more damning than the story itself.

 

The Facebook business model is to collect, share and exploit as much user data as possible, and it does this without express consent from users. Yes, every user agrees to a service user agreement, but Facebook has no safeguards in place to stop these being abused or extrapolated by third parties and then abused.

 

Facebook shares dropped 7%, taking $36bn off of the company’s valuation.

 

Did you delete your account in protest?

 

It’s not easy to remove yourself from Facebook. Firstly, there is the large archive of valuable material you have stored on there (and there only); all those old photos of friends and parties from years gone by, with no other digital copy.

 

Then there is the fact that there are so many hoops Facebook makes you leap through in order to extricate yourself from Facebook.

 

However, it is not a futile exercise.

 

Facebook likes to deliver a very different narrative to marketers than they do the wider public. The Observer: “They downplay their significance when challenged by the media about, for example, their influence on the 2016 US election. They downplay their power to deal with online harassment or the spread of fake news. However, if you’ve got an advertising budget and want to know how Facebook can persuade your target consumer to buy your product, it’s a different story. Suddenly, Facebook is an all-knowing entity with unrivaled information; it can get almost anyone to do almost anything. While Facebook presents itself to the public as a social network, when addressing the advertising industry, it is very clear about the fact that it’s a surveillance system”.

 

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