pr digital agency bangkok thailand

You’re the one to go to

While companies inevitably have on hand official officials specifically tasked with saying just the right things to the right people on the choicest occasions about the firm’s mission, accomplishments and the rosy road ahead, the greater potential for spreading the good word may be through the authentic praise of non-designated spokespeople. It’s the off-the-cuff opinions of employees in varying positions that lend unvarnished, fresh legitimacy to key messages delivered though pre-approved information networks.

 

Keep it real

 

In the Internet era, authentic information has become a valuable commodity. Trusted influencers with a proven track record for providing reliable reviews of products and services are valued for their genuineness, not brand loyalty. Content is king, and anyone providing no-nonsense information are the new sovereigns, whether they are influencers, C2C reviewers or, indeed, employees of companies whose stated job duties may not formally extend into PR duties. But just as passport holders are de facto cultural ambassadors for their countries, it matters who you work for; you’re still part of the team. Indeed, when you’re not be overtly profiting from what you say, your words take on a new currency.

 

Water coolers and social media

 

Just about everyone’s on social media. People posting photos and text on Facebook, Instagram and Twitter generally share details related to one of two things: family and the workplace. Plus trips, which are one of two things: family or the workplace. Companies that wish to profit from the free word of mouth generated by positive online reviews would do well to remind themselves of the basics, that the most successful companies naturally generate satisfied workers, and create positive energy not from PR campaigns, but from the good vibes that such firms intrinsically radiate from being a cool place to work. It is the fundamentals like having an enjoyable work environment, and producing something sellable, that will create conditions not only for a great PR message, but the conditions at home that make it easy to create one. The best brands aren’t built, they simply grow.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Influence, or lack thereof

A rude denial was not what superinfluencer Amy Seder thought would be the response she would get receive after one recent request for free accommodation. But that’s exactly what one Italian hotel fed up with requests from influencers sent her. “Blogger infestation. Not interested,” was the specific retort. With influence pedaling reaching the point of no return, it’s easy to see why many hoteliers and restaurateurs are growing increasingly reluctant to splash out on self-proclaimed influencers who don’t live up to their hype.

 

When influencing becomes freeloading

 

This is not the first famous case of a hotel delivering a sharp rebuke to an influencer, nor an isolated incident. The ‘Will influence for free accommodation’ mantra has grown old in an age jam-packed by pundits claiming that profits and public awareness will be generated by their positive reviews of the institutions that pamper them. In another incident, a Philippine resort tired of receiving requests for comp from influencers sent out a tirade that criticized the nature of the profession, questioning the idea of what on the surface may look like getting something for nothing.

 

The future of influence

 

There’s no returning to the rather quaint world of just a few years ago before online advertising started to really come into its own and allow for the cultivation of the interactive social media platforms and digital marketing of today. While a vetting process and some regulatory measures may be needed, the future of advertising and influencing, shopping and negotiating will have a significant digital component that won’t be stopped by admonishments. Influencers are here to stay, although the nature of what’s said and how it’s said will no doubt continue evolving, as has always been the case.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The Art of Dining Hospitality Public Relations

Good PR and top-tier dining hospitality share many core characteristics, like impeccable tact, a vision of possibilities that others cannot see, stimulating the senses by creating something with truly good taste at optimal price levels, while consistently providing clientele something delightful enough to keep coming back for more.

 

Vivaldi is the only PR agency in Thailand to have been retained by both Asia’s 50 Best Top Restaurants, the Michelin Guide, plus, the Wongnai User’s Choice Awards heralding the highest-quality dining experiences you can find.

 

In the highly competitive environment for dining and hospitality, it is essential to effectively communicate to audiences exactly what our clients offer, and why the experience of taking the effort to go eat in their restaurants will be very much rewarded.

 

Vivaldi was one of the first PR agencies in Thailand to forge and creatively develop ever closer relations with bloggers both international and local, tapping the digital world’s ever-growing ranks of highly credible influencers while maintaining strong contacts with traditional media. The firm’s outreach, from classic launch events and highly coveted private pop up dinners to spreading key messages online through social media, bloggers and vloggers, taps the multifaceted world of influencers needed for effective PR in today’s world.

 

Among the top-end venues in Bangkok the firm has partnered with are Charcoal Tandoor Grill & Mixology, J’Aime by Jean-Michel Lorain, Haoma and Above Eleven.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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