pr digital agency bangkok thailand

An indispensable tool for PR and marketing

For those of your familiar with the PESO model – you must know that Paid, owned, shared and earned media are the major tools of Public Relations and business marketing. Earned media refers to any promotional material about your business that you haven’t paid for. Although paid and owned media are the ones truly under your complete control, it’s always a good idea to blend earned media into your cocktail for marketing and promotion for the best results. However, earned media doesn’t come without a price, it requires your company to gain influence and produce campaigns that stand out. Let’s get into why earned media is essential to every success story.

 

Helps boost brand image

 

With consistent, quality content, your brand tends to get noticed more. When a significant person or entity decides to share your message and promote your brand, it could make a world of difference to your business. When your business is linked to a brand with influence, it will increase your credibility and help you gain popularity. Product reviews, social media shares and other such efforts taken by your followers who are impressed by the work done or products and services offered by your brand makes a positive impact on how your brand is viewed by the world.

 

It’s a great companion to other media

 

When earned media is combined with paid, owned and shared media, you can get the most out of your marketing strategy. Sometimes, customer testimonials are the most convincing piece of evidence to prove your brands worth. A customer’s satisfaction can create a positive outlook in the mind of another potential customer. When this earned media is shared by yourself or your customer, it encourages other people to try out your company’s offerings.

 

Doesn’t eat into your marketing budget

 

The strongest point in favour of earned media is that it’s free. Studies show that the average marketing budget for a business is anywhere from ten to twenty percent of the annual budget, depending on the size of the business. This sometimes converts to little or no results and if an organisation invests in a method that doesn’t compliment the business, it could mean tons of losses in almost no time. But when it comes to earned media, your business does not have to spend a dime on it. Providing quality content consistently generates the interest of other reporters or creators who in turn share the goodwill, thus “earning” your business more publicity.

 

Make money – spending virtually nothing

 

You can generate a whole lot of additional income from earned media, and save money in the process. It helps prevent you from spending too many baht on unproven marketing methods to boost your business. You can attract more earned media by putting your customer first and encouraging people to review your brand and spread the word – the easiest way to do that in this day and age is social media. Positive feedback from social media influencers can lead to your brand becoming an overnight sensation. All this means your brand grows without any additional investment on your part. 

 

Earned media is a ‘bonus’ addition to your marketing strategy – for both young and developed businesses. All forms of media are profitable, of course. But the idea that your company can boost image and sales without any extra investment is worth the effort to produce consistent quality with and offer your customers the best.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

THE INTEGRATION OF PR AND MARKETING

So, we did scratch the surface of this subject on our last post. Ever since the evolution of everything in and around the digital sphere, Marketing and PR have been working along very similar lines, with parallel goals in mind but few have fully embraced what’s next. Change is coming. “Change” is a petrifying concept to most but with marketing and PR looking to integrate more closely than ever before over the course of the next few years, the best thing for PR and marketing professionals to do is embrace the change that is inevitable and stay ahead of the game.

 

Whose game is it?

 

With rapid integration brewing, we believe that it is an open playing field at the moment . However, PR does have an advantage when it comes to the “human-factor” in communication as we are traditionally the experts in story-telling, which we believe is essential in communicating with people and keeping them engaged on any platform, be it traditional, digital or social.

 

Playground: Thailand

 

Thailand is one of the largest markets in Southeast Asia. The people of Thailand love their social media with recent studies showing that over 79% of the population has access to the Internet and over 71% are active social media users, which is way above the global average of 45% of the population. With these statistics, we don’t see influencer marketing going away anytime soon in Thailand and building lasting relationships with the most aspirational of influencers is the way forward. 

 

When we say influencers, we don’t just mean celebrities. With the continuing rise of social media, we see a vast number of micro-influencers creating an impact. Travel bloggers, Youtubers, fashion bloggers, food bloggers, Tik Tok artists – the digital world is their platform and they are the ones to watch out for right now. 

 

What’s next?

 

The first step to embracing the future for PR is to integrate marketing, social media and digital media and develop communication strategies and campaigns that work effectively for brands online, in traditional media, and face-to-face with consumers. This is something Vivaldi Integrated PR understands full well and we are focused on changing the game and taking the lead in this new integrated world.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The PR – Brand connection

Every business or brand needs to advertise their product for maximum ROI. Public Relations is an underrated but critical form of marketing that every business needs to have in its arsenal, after-all more publicity is always welcome. An efficient PR plan that does not burn a hole in your pockets goes hand in hand with your main marketing activities. Without further ado, let’s see why good PR can boost your marketing efforts.

 

Raise brand awareness

 

The goal of every marketing plan is to etch your brand’s existence in the minds of target consumers. Yes, SEO helps but PR can help raise a significant amount of awareness due to its high-quality nature owing to media and influencer relationships which helps solidifying trust between your brand and your consumers.

 

Endorse investment opportunities

 

A well-planned PR strategy is all about positive media coverage, which serves a two-fold purpose – it looks great to investors and affects your business positively. People or organizations with the means to financially back a business would rather have one that looks more established and professional.

 

An impressive PR campaign that generates publicity can be the stigma that investors need to show more interest in your business. This can be a top priority for startups that need all the  financial backing they can get to get their business off the ground and soaring high – And extensive PR coverage can do just that.

 

Rank high

 

Every website wants to be on top of search engine results. PR can connect your business with high-traffic websites and online publishers to help spread the word about your business or brand and also backlink to your site. This contributes significantly to your website’s Google rankings.

 

Attract the best talent in the market

 

Marketing is not just aimed at consumers. Like every growing business, you’ll definitely look to grow your team of talents. Your business has to look interesting and professional to attract job-seekers who want to apply for an opportunity within your organisation. Good PR is extremely essential to keep that reputation up high.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

What if you didn’t have to work on Friday?

The biggest joy for every hard-working employee is probably when the calendar says it’s Friday, simply because it marks the onset of a much deserved weekend. We’re all accustomed to a five-day work week, even six in some countries. You must have wondered – “What if Fridays were off too?”.

 

Overwork and burning out

 

Japan is a country infamously known for overworking its employees. In fact, it’s been a battle for Japan, trying to bring down some of the longest working hours in the world owing to a shortage of labour and rapid ageing of a mass of the population. 

 

The Microsoft experiment

 

Microsoft Japan just spent August experimenting with a four-day work week, ironically so. Much to their surprise, sales per employee grew 40% when compared to the same month last year. Not only did this trial boost sales, but also cut costs at the Microsoft offices in the country with a 23% drop electricity used and a staggering 59% drop in pages printed when compared with August 2018.

 

The verdict

 

Although the Japanese Prime Minister’s urge to reduce overtime and make workplaces more flexible has received mixed reviews, this Microsoft experiment looks to be a winner among employees with 92% saying they were delighted with the four-day week according to a report on its website. 

 

This trial was termed as the “Work-Life Choice Challenge Summer 2019”. It allowed full-time employees take five consecutive Fridays off in August. In addition to that, meetings were shortened to a maximum of 30 minutes and online chats were encouraged over face-to-face conversation.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

You’re the one to go to

While companies inevitably have on hand official officials specifically tasked with saying just the right things to the right people on the choicest occasions about the firm’s mission, accomplishments and the rosy road ahead, the greater potential for spreading the good word may be through the authentic praise of non-designated spokespeople. It’s the off-the-cuff opinions of employees in varying positions that lend unvarnished, fresh legitimacy to key messages delivered though pre-approved information networks.

 

Keep it real

 

In the Internet era, authentic information has become a valuable commodity. Trusted influencers with a proven track record for providing reliable reviews of products and services are valued for their genuineness, not brand loyalty. Content is king, and anyone providing no-nonsense information are the new sovereigns, whether they are influencers, C2C reviewers or, indeed, employees of companies whose stated job duties may not formally extend into PR duties. But just as passport holders are de facto cultural ambassadors for their countries, it matters who you work for; you’re still part of the team. Indeed, when you’re not be overtly profiting from what you say, your words take on a new currency.

 

Water coolers and social media

 

Just about everyone’s on social media. People posting photos and text on Facebook, Instagram and Twitter generally share details related to one of two things: family and the workplace. Plus trips, which are one of two things: family or the workplace. Companies that wish to profit from the free word of mouth generated by positive online reviews would do well to remind themselves of the basics, that the most successful companies naturally generate satisfied workers, and create positive energy not from PR campaigns, but from the good vibes that such firms intrinsically radiate from being a cool place to work. It is the fundamentals like having an enjoyable work environment, and producing something sellable, that will create conditions not only for a great PR message, but the conditions at home that make it easy to create one. The best brands aren’t built, they simply grow.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

When AI makes us human

The future of employee-to-employee relations will not be dictated by AI, but what has always led the course of human achievement – the way colleagues interact with and get along with each other – a new study reveals. The gist of the report expresses how, armed with trust and the rallying force of people working towards a common goal, human potential transcends the capabilities of intelligence less natural.

 

Beyond ROI

 

Profits proudly returned to shareholders are but one metric of success, the report says. Based around the outcomes of Relationshpism, when appropriately applied, the findings focus on the creation of a global evolution beyond the assembly lines and corporation-focused theories, which have traditionally supported a focus on manufacturers and capitalists while oft discounting the interests of labourers.

 

A purpose-driven future

 

A more holistic, fuller buffet of outcomes not just for companies’ bottom line, but the forces that lead to them is encouraged the report. The idea reinforces the classic truth that roads are for journeys, not destinations. Multiple scientific studies of human motivation indicate how happiness triggers the higher – and contagious – energies that more naturally and efficiently lead to productivity and the collaborative human relationships that are hallmarks of the most successful companies.

 

Making people happy

 

Relationshpism comes down to making workers enjoy and value working, and how employee satisfaction is a crucial part of the story of making profits. Trust, effectiveness and values are essential ingredients in this regard. Great Place to Work, an organization dedicated to analyzing where people at work are happiest, promotes a key message in this regard: that business success hinges on prioritizing human potential as the source of sustainable profits.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Looking good online

Nearly nine out of every 10 small businesses check out their online reputation at least once every three months. But a newly published report details how beyond mere quarterly monitoring, more regular and comprehensive check-ups of digital health is essential for firms that want to stay strong where money really counts these days, in the realm of the digital.

 

Get your customers to work for you

 

The study encourages firms to make the most out of people paying for products and services, to increase their worth to firms all the more by writing glowing reviews on websites that feature reviews. Happy customers create more happy customers, as well as free coverage and positive vibes that are easy to share and re-share as positive posts. By the same token, be on the lookout for less pleasant reviews, and make sure to diplomatically respond to them with a solution-focused tone. Make sure to track these cases well and make corrections, so that similar issues are less likely to occur.

 

Expand social media coverage

 

This gem of advice for the Information Age simply can’t be repeated enough. If you’re not proactively promoting your deals and offers and brand value on the likes of Facebook, Instagram and friends, your messages won’t be heard as widely as they could be, and, in fact, to many people these days, will remain entirely unheard. The good news is it’s not that hard to stay on top of the new wave of sharing stories, by tasking an in-house team, PR firm or both with getting your messages out. Regularly and interestingly, what your company has going on should be digitally described in short effective bursts that keep customers intrigued. Currently, fewer than half of all small businesses are interacting with customers and persuading them to write reviews on what they like.

 

Diversify your channels

 

The days of classical dominance for radio, TV and newspapers are long gone. Yet advertising strategy still often seems linked to yesteryear, and fails to capitalise on the unbelievable opportunities presented by digital marketing. While the ways in which companies get the word out to customers is changing, small upgrades in diversification may yield huge gains. While almost two-third of small businesses use at least two platforms such as email, direct mail and social media, a more refined and varied distribution of messages using even more of these options will make it easier for your voice to be heard.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The unbelievable breadth of Amazon

Over the last four years, Amazon has nearly tripled its total number of employees to become the second-largest US company, and by this metric is outranked only by Walmart. By another benchmark, things are going swimmingly as well: last year the company’s trailblazing CEO, Jeff Bezos, became the world’s richest person. While the company’s South American jungle namesake may have made headlines for less fortunate reasons in recent weeks, Amazon the iconic firm is all about growth, in ways that are nothing short of spectacular.

 

Quirky culture

 

The Seattle-based company deserves a reputation for doing things differently and successfully. A real in-house hit that resonated with customers as well was the Share the Pi scheme, which gave buyers a 1.57 per cent discount – pi, or 3.14, cut in half. Bezos has had a cameo in a Star Trek drama with an alien-chic look, boasts owning a Starfleet uniform and credits the sci-fi novels he continues to devour as a source of deep inspiration about what happens when you dream big, and double down on making dreams come true. Amazon’s re:MARS Conference (Machine Learning, Automation, Robotics and Space) held earlier this year in Las Vegas consciously connects the fantastic with the everyday, fueling both our collective thirst for convenience and our expectations that the once unheard of can be achieved, if we persevere. Amazon’s Prime Air delivery drone is said to be in the final stages of development and will be unveiled in a matter of months.

 

Keeping an eye out on death and taxes

 

The only things seemingly capable of bringing things back down to earth are the mundane matters like taxes. Calls have been made from all sides of the political spectrum for the company’s huge profits to be looked at afresh. But with Amazon’s leadership principles like “never say ‘that’s not my job,’” taken seriously, the future looks assured, as does the firm’s long-term prospects. Amazon’s focus on survivability is best reflected in what its leader calls ‘Day One Thinking’ and how every day should be seen as the first day a company has ever existed. Any day after day one is “Followed by irrelevance. Followed by excruciating, painful decline. Followed by death,” Bezos wrote to shareholders a couple of years ago. “And that is why it is always Day One.”

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The science of retail therapy

What mood we’re in affects a lot of things, from the quality of our work to physiological aspects of all kinds, to numerous factors related to what we buy and how much money we’re willing to part with when caught up in the passion of the moment. Throwing caution to the wind financially when we’re in touch with our feelings has been thoroughly analyzed in a new report, the first of its kind.

 

Biometrics for public relations

 

The study of 900 people confirm how our purchasing decisions are affected by times when we get caught up in of elation, sadness, or the need to escape. Outlets are needed. When people reach out with their heart, they have an increased likelihood of finding their wallet. Sales of all the products tracked in the study experienced a surge of some kind. Everything from household cleaning products to snacks like potato crisps and even motor vehicles showed significant connections between emotions, brand value and content. While feelings of sadness were found to boost food and beverage sales over 15 per cent of the time, emotions involving some aversion or disgust boosted sales of detergents and related cleaning products by over 10 per cent, while cars benefited from feelings associated with adventure.

 

A boon for marketers

 

Neuroanalytical lab research tested and found strong associations between a chase scene in one TV show and signage for an all-terrain vehicle, and another fictional scene involving a tender moment between a mother and child. The adage “you are what you read” checks out in terms of the content we take in related to purchasing decisions. Advertisers would do well to take note and, with new confidence, place their products in places where they’ll always thought to have maximum effect.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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A call for clarity in digital marketing

Newspapers, media corporations with online presences and newer digital platforms often voice concerns that the unclear, unregulated nature of the ways in which ads are placed these days makes it difficult to rely on ad revenues. Inefficiency and high costs are other commonly heard complaints. A handful of big players wants to make the rules of the game fairer.

 

Lot$ at $take

 

Sixteen big firms in advertising, IT and media recently made a collective call for more clarity in their industry, so that money could be more reliably spent and tracked and ROI becomes more of a reliable quantity and less of an e-mystery. The big-name companies, more usually accustomed to being rivals, are working together to help add some transparency and fairness to tracking in regards to how money is dropped in the advertising supply chain, which has more missing links today than ever before. A call for a renewed commitment to fair trade practices and verification of claims and content is growing louder.

 

Less bang per buck

 

Before the digital revolution, publishers could bank on making around 85 cents out of every dollar spent on advertising. That percentage per ad for the publishers has been reduced by more than half according to some estimates. This big drop in advertising income for media corporations takes on even greater significance when combined with how there is a burgeoning multitude of platforms for getting messages out, not to mention the ever-present pressure to reboot their relevance for the long-term.

 

More persuasive PR, please

 

The countermove comes as part of the multi-pronged action that will be needed to short up trust in consumers, who have grown even more circumspect in regards to claims made by companies and celebrity endorsers. Brand loyalty has diminished. Peer reviews and C2C support is at an all-time high. Buyers are turning to bloggers, the best of whom are somehow managing to carve out a reputation for integrity and valid information in an Information Age becoming increasingly mired in fake news.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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