pr digital agency bangkok thailand

Smooth influencer

There’s no way to dazzle followers like sharing an extended version of one of life’s most romantic if not always completely surprising events, live online. So when Instagram fashion influencer Marissa Casey Fuchs’ fiancé popped the question, the biggest butterflies-in-stomach moments may have been for those tracking the financial impact on her big-name clients, as it seems safe to assume that the event was planned in advance by the couple. Judging from the enthusiastic reception from her fan base, and the free news coverage that ensued, it was one clever idea.

 

The client and the influencer

 

With more than 160,000 followers on Instagram, Fuchs has a long reach. As publicists become more of a part of the story themselves, as companies are able to gain a good following by simply dedicating a few employees to managing their social media accounts in-house, and as images and messages are more easily streamed by anyone for any practically any purpose, just who is promoting whom becomes an intriguing question. Going into a partnership with an another party, the reputation of the more renowned one tends to more significantly affect the less well-known one, or, in the case of two parties on more or less equal footing, it’s a matter of building opportunity, one relationship at a time. Who the greater influencer of them is, is an open question.

 

Every move you make

 

Fuch’s smoothly choreographed engagement was closely followed by her fans, and earned her new ones. The elegant gold necklaces studded with diamonds that were part of the story, the places the couple dined, and other personal details all became part of a brand-focused experience and story. While it may not have been a surprise, the engagement still sparkled, judging by the approving posts of followers, and generated its own feel-good PR, proving that this Instagramer is indeed the FashionAmbitionist she bills herself as.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Welcome to your home away from home

Accepting new employees into the work culture of your office is a test of if a company to apply core beliefs fairly to everyone. Does the mission statement really reflect the higher reality or do cliques and corruption have more clout? The answer can be found in instances like when new employees are onboarded. Here are a few ways to show how welcoming newcomers can help enhance commitment to the right kind of corporate values.

 

Keep it stylish

 

A sense of fun can do wonders, as offices become more homes and coworkers like family members, in ways where overlapping is possible, depending on the organization. Examples of infusing casual rhythms of relaxation can come, for example, through encouraging freedom of expression through allowing employees to decorate and personalize their office space as they like. Making the home away from home closer to home itself can boost morale and productivity.

 

Bond with me

 

Company evenings and outings allow members from different departments to mingle and engage in ways based on light-hearted conversation and entertainment in memorable points of connection that create deeper relations and a sense of trust.

 

Hear my voice

 

In meetings and in consultations with work teams, and clients too whenever possible, ask new employees for their feedback and opinions. Encourage them to speak out and share what they think and have personal sessions to further prove the point.

 

Meet the family

 

Bosses who make the effort to go over and meet new employees at their homes or invite them to theirs show in dramatic ways that newcomers are very much a part of the family. This attention to detail and high level of personalization of course also can pay dividends in cases where the personal touch can go far in impressing clients as well.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Marketing, automated

When you’re curious about what chance there is of rain, snow or something even more dramatic falling down on you, it’s good to know weather reports are reasonably reliable. While the forecasts for marketing trends may not yet be as accurate, they are getting better at indicating stormy conditions best avoided. Still in its infancy, this technology is called predictive analytics, and uses AI to help marketers forge ahead more confidently with strategy based largely on future customer behavior, in ways that would have looked risky just a few years ago.

 

PR, scientifically

 

The science takes a variety of statistics and facts about current trends to build models that are getting better at giving a good indication of how consumers will spend their money, based on analysis of past behavioral patterns. The big idea is that this will help save a ton of money on splash-out marketing campaigns and help PR agencies and their clients improve ROI numbers. Six out of 10 entrepreneurs questioned in a recent study said that think predictive analytics is an extremely significant trend, while nearly three-fourths of them said it would more definitely be so within two years.

 

Why predictions matter

 

Beyond lucrative applications for predicting the wants and needs of buyers of all kinds of products and services, the technology will be useful for prioritizing and qualifying leads, focusing publicity and campaigns on more targeted audiences, and more efficient introduction and testing of new items in the market. Predictive analytics is one more indicator of how big data is changing and enriching the information landscape in countless ways.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Intellectual property violations, imitation as flattery, and the PR in between

“There’s only one Colonel in Chicken Town.” This is how a narrator wraps up a new, much-talked about ad for KFC UK, in which Colonel Sanders styled like the Godfather, accompanied by the film’s famous theme, drives through tough streets teeming with fake KFCs. Instead of taking on the copycats directly, he awes them simply by fearlessly cruising through their neighborhood on his way to the real KFC. There he gets down to work, making the fried chicken that the brand is renowned for. It’s a clear message that the original master still has the most street cred.

 

Pirates of the Information Age

 

Intellectual Property (IP) and other violations regarding logos, films, songs, secret recipes and other creations can cause significant financial loss. Pirates have gone mainstream on platforms like YouTube, aided by technology that is complicit in diminishing the original work of creators. Grey areas have sprouted up everywhere online and elsewhere in regards to whom should profit from what ideas and products and to what extent, in a culture in which IP sharing has been normalized.

 

Amplified with intention

 

The KFC commercial’s message is thematically integrated into posters featuring the logos of the imitators, with similar all-caps lettering reminiscent of KFC, but instead declaring DFC, RFC, LFC, etc. KFC signs off at the bottom of the posters with “Guys, we’re flattered”, taking stock of the situation and spinning a negative into a positive with a classic comeback. Taking on any issue with the style and poise of a grand master creates a lasting impression – especially if you’re iconic enough to back it up.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

In search of SEO

The calculus of optimizing a company’s online potential seems simple enough: get more people coming to your website and engaging in activity there that will boost profits. Only that there are many hurdles to overcome, due to lack of prepaedness for optimizing the great potential of SEO. And the fact that the rules of the game are subject to change.

 

Staying atop the digital dogpile

 

Getting and remaining listed highly on Google’s first page of search results is getting more difficult, as companies are becoming increasingly competitive in making sure their online presence is as good as it gets, led by attractive, relevant content in synch with what big search engines are asking for. Similar challenges, competitiveness and expense limits the effectiveness of click-baiting people into visiting your website. Good SEO comes down to an effective deployment of winning content, and good use of meta tags and keyword targets. A new study of small businesses indicates that the number one SEO metric used by small businesses is traffic from the likes of Google and other major search engines, while also significant are conversions and leads, as well as use of backlinks.

 

SEO, s’il vous plait

 

The study shows that only a third of small businesses have a fully developed plan for boosting SEO, but that by the end of this year, roughly half of all companies will have such a strategy. Over six out of 10 of the small businesses surveyed say that social media marketing is the most common SEO booster. Also important to the small firms was having a website that was easy to interface with smartphones, and investing more heavily in digital marketing.

 

Putting the O in SEO

 

As if all that wasn’t challenging enough, some observers say that by the end of next year, half of all online searches may be voice-activated. This is one more area in which many small businesses need to play catch up in, if Internet searches related to their products and services are to be anything close to optimal.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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blog 004 pr bangkok thailand

Planning your silos (not on farmville…).

“The finest 100% organic carrots in the county?” Not according to the workers who picked them; the underpaid proletariat who complain on the market stall of backache, long hours and exposure to chemicals.

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blog 002 pr bangkok thailand

Do you need a personal branding make over.

When I stepped off the airplane for my first visit to Bangkok in 1996, I had my backpack and US$300. It was night time, it was steaming hot and I was stuck in traffic for hours. What mess did I get myself into? Little did I know that this city would become my home and the birthplace of my most successful business, Vivaldi PR.

Things were not always so rosy for me. I needed a personal branding makeover. Partly though bad luck and partly due my own failings I had three lost jobs and had two failed businesses, which taught me a tough lesson about the importance of A, B, C and Ds of Personal Branding – Authenticity, Being the Best, Communication and Daring to Change.

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