pr digital agency bangkok thailand

YOUR SOCIAL MEDIA NEEDS TO HAVE AN ROI

RETURN ON INFLUENCE

 

There’s no denying the power and impact influencers can have for brands when it comes to a campaign on social media and other digital channels. They have the followers and they have the personalities to help get your brand, product, or service before the eyes of their loyal fans and followers. But before engaging an influencer you first have to assess who will be the perfect fit for your message. There is by no means a one size fits all situation, each person brings not only their own unique voice and presence to a campaign but of course a particular audience.

 

THE WHO’S WHO

 

First you need to do some research, and when it comes to a market like Thailand that’s where local knowledge becomes invaluable. There is an abundance of inspirational, motivational, exciting, interesting, media savvy, and entertaining influencers in this market and they include celebrities, sporting stars, entertainers, media personalities, entrepreneurs, chefs, models, business leaders, and so on. Identifying them and forging a relationship with them is critical when it comes to the success of any campaign. Not only do they need to be the right fit they also need to be motivated to be a part of your campaign. The more engaged they are the more successful your campaign will be.

 

AUTHENTICITY

 

You have to keep it real. Audiences can spot authenticity easily. So, it is critical for the success of your campaign to only have the right person or people involved, it is also essential that they are also fully vested in your message and believe in your brand, product, or service. Moreover, you need to ensure that their values and presence on social media suit your brand’s image and voice.

 

RELEVANCE

 

There’s no point having a race car driver talking about cooking utensils, unless of course they happen to be a very talented chef in their spare time. You need to match the influencer with your brand, product, or service. Selecting someone purely because you like them or because they have a lot of followers will not do your campaign any favors. Their followers follow them for a reason, those reasons need to be aligned with your campaign if you truly want results.

 

SIZE DOESN’T ALWAYS MATTER

 

When it comes to the audiences that particular influencers have big numbers do not always equate to a more successful campaign. For some it is best to engage with micro-influencers, ones who focus on a particular niche and as such attract a very loyal, albeit small fan-base. But don’t let the lower numbers deter you, these followers and fans are truly engaged in what these influencers share and talk about on their social media channels. It’s all about engagement, these are the numbers that matter. But, of course you cannot overlook those who have massive followings, they can do great things for the right campaigns. When you want and need to target a mass audience then the influencers who attract a large follower base are most likely the ones for you.

 

Whenever we are discussing a new PR campaign with a client and that campaign involves using social media influencers, we know how important all of the above is to make the campaign as successful as it can possibly be. We employ our local knowledge and relationships to ensure we engage the right people for the right projects. It is the best way to ensure your campaign gets a great Return in Influence.

 

Joseph Henry is the founder and CEO of Vivaldi Public Relation Agency.

He is an expert communicator and influencer who has been helping leading companies achieve their strategic objectives in Asia for the last 20 years.

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pr digital agency bangkok thailand

HOW CAN BRANDS TELL A STORY TO 49 MILLION PEOPLE IN THAILAND?

GET SOCIAL

 

Thailand has a population of 69 million people and 49 million of them are active social media users. That is a lot of people on the digital landscape and they are all looking at content in the palms of their hands. You have a captive audience hungry for stories and content as they scroll and swipe.

 

KNOW WHERE THEY ARE

 

With so many active social media users in Thailand you need to ensure your stories get in front of them as part of their day. So where can you find the majority of them? Facebook and Instagram lead the way with 50 million on Facebook and 13 million on Instagram.

 

STORIES WORTH STOPPING FOR

 

As people scroll through their feeds they won’t stop for content that doesn’t get their attention, they just keep on scrolling. So you need to ensure your stories either engage, inform, entertain, or educate them in some way. When you do that you can stop the scroll and capture their attention. These can be static stories or ones with video or both. Video on social media is growing exponentially and should always be considered.

 

SOCIAL MEDIA LOVES STORIES

 

And stories love social media. It’s the perfect place to connect with a large audience and get immediate results because stories that resonate with someone have a much better chance of being shared, liked, and remembered.

 

LOCALS KNOW WHAT LOCALS WANT

 

To connect with a local audience your storytellers need to be locals as well, or at least have a deep understanding of the local market. Understanding the Thailand market is important if you want to ensure your stories are being told in the right way.

 

Joseph Henry is the founder and CEO of Vivaldi Public Relation Agency.

He is an expert communicator and influencer who has been helping leading companies achieve their strategic objectives in Asia for the last 20 years.

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pr digital agency bangkok thailand

The art and craft of public relations in a world online

What PR firm should we go with? The same old question is still being asked by business owners today. The fundamentals of the decisions on which they base the answer to these questions are largely the same, but not in all aspects. The nature of how ideas are sold has shifted a lot in an era in which so much is done through the Internet. But influence is still influence, and it still all comes down to the bottom line. Here are a few key tips to keep in mind…

 

Know your customers

 

Big data is allowing this truism to come of age like never before. Just keep it decent – buyers are turned off by the idea of being tracked, but love convenience and something that appeals just to them. Knowledge of consumer behaviour is therefore critical, but shouldn’t reach the point at which it negatively impacts business. Maintaining a balance is the key to success in this regard.

 

B2B or B2C?

 

That’s a good question. The answer should take a lot of factors into account, including a PR firm’s ability to get articles and adverts placed in the right publications, strength of connections with influencers, and other aspects that come down to how much they can help a company connect with their target audience – and, even better, also make buyers in marketplaces new ones they hadn’t fully envisioned yet. Look for professionalism and flexibility in the firm you choose; these traits of good PR firms will help tap the right markets at the right time, no matter if B2B, B2C, or some combo of the two ends up being used.

 

The personal touch or AI?

 

Both. While meeting clients, making pitches, maintaining good customer-service relations and sealing deals still often comes down to the irreplaceable, unquantifiable nuances of face-to-face encounters, the reach and influence of AI continues expanding, and greatly expands the earning potential and reputation of firms that skillfully make use of it. It’s a brave, new PR world out there, but not as different as the old one as you may think.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Welcome to your home away from home

Accepting new employees into the work culture of your office is a test of if a company to apply core beliefs fairly to everyone. Does the mission statement really reflect the higher reality or do cliques and corruption have more clout? The answer can be found in instances like when new employees are onboarded. Here are a few ways to show how welcoming newcomers can help enhance commitment to the right kind of corporate values.

 

Keep it stylish

 

A sense of fun can do wonders, as offices become more homes and coworkers like family members, in ways where overlapping is possible, depending on the organization. Examples of infusing casual rhythms of relaxation can come, for example, through encouraging freedom of expression through allowing employees to decorate and personalize their office space as they like. Making the home away from home closer to home itself can boost morale and productivity.

 

Bond with me

 

Company evenings and outings allow members from different departments to mingle and engage in ways based on light-hearted conversation and entertainment in memorable points of connection that create deeper relations and a sense of trust.

 

Hear my voice

 

In meetings and in consultations with work teams, and clients too whenever possible, ask new employees for their feedback and opinions. Encourage them to speak out and share what they think and have personal sessions to further prove the point.

 

Meet the family

 

Bosses who make the effort to go over and meet new employees at their homes or invite them to theirs show in dramatic ways that newcomers are very much a part of the family. This attention to detail and high level of personalization of course also can pay dividends in cases where the personal touch can go far in impressing clients as well.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Great PR potential in an Internet minute

Big data number crunchers have come through with an impressive snapshot of Internet life, rendered almost comprehendible by slicing and serving the online world up in one-minute slices. And it’s still a lot to digest. Digital marketers, take pause and consider what’s happening on a world gone online, and the potential for messages placed with the right audiences.

 

Billions and billions – messages, photos, and more screen moments

 

Just a few transactions shy of $100,000 spent across online shopping platforms. More than a million Tinder swipes. Googling over 3.8 million times for searches of all kinds. That’s what’s happening on the Internet every 60 seconds, on average. And that’s just for starters. The numbers are difficult to make sense of in there enormousness. Trends are towards even more Internet activity compared to last year, although there are some slower patches.

 

The websites we’ve welcomed into our lives

 

Netflix is on a tear, growing from 266,000 Netflix hours watched last year on average in a minute if you added them all up, to 694,000 this year. The number of emails sent every minute, while huge, only nudged upwards, from last year’s 187 million emails a minute to 188 million this year. Long-time video provider YouTube is experiencing slow growth as well, trickling up from 4.3 million viewers every minute last year to 4.5 million served in 2019. Meanwhile, the Great Snap Letdown of 2018 led to a decline of one-three million uses on the formerly rising application, who were displeased with a redesign that lacked mass appeal. It’s an online numbers game of great proportion, and the stakes are growing by the minute.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital. 

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blog 061 social media digital thailand

All change with Facebook and its algorithm for advertisers

Facebook’s recent purge of clickbait and the reprioritizing of deep content and posts by friends could make quality content relevant on the platform once more.

Facebook is forcing people to create quality and relevant content. The social media giant recently unveiled its biggest news feed algorithm change to date; it now favors content from friends and family over posts from companies and politicized material. So where does this leave advertisers?

Facebook has said that the new changes will not affect paid posts on the platform, although CPM (cost per 1000 impressions) may increase. The changes are aimed at removing clickbait; those annoying shouty adds that use either controversial titles or make ridiculous claims as to the product’s benefits. They have long frustrated users, often appearing higher in the news feed than posts from friends or loved ones. Facebook won’t admit it publically, but it’s an effort to stem people moving away from the site, which some see as now being an endlessly repetitive space for dreary pointlessness, and so don’t bother to look at it.

Brands already know that they get little visibility from unpaid content on Facebook. Organic content doesn’t work as well as paid posts for sure. However the new move may make some headway into leaning back into these two truisms. Brands will probably have to abandon push marketing and create content that potential customers value or wish to see.

There is a lot of concern in the online space with marketers globally surrounding this issue. Many are preparing to advise clients to move part of their tactical spend to Instagram, Snapchat or other channels. This is interesting as it may turn out to create the exact result that Facebook didn’t want, and so the situation will continue to evolve.

We would say that there is no cause for panic. The correct content (now able to be deeper, of better quality and therefore better able to connect to consumers in our clients’ target markets) and correctly targeted will continue to drive success for brand building and sales growth on the FB channel.

Please speak to us for free advice or to request a project-specific consultation.

Contact Us : www.vivaldipr.com

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blog 052 pr bangkok digital marketing agency thailand

The Changing Face of PR: Why Its Relevant to You

Public Relations may have been given a bad rep in the past as most members of the public only notice it when someone is on TV explaining that their actions are not to blame for something. It’s perceived by many as being something of a dark art.

In reality however, public relations is not any of these things. It only defines the way in which we manage our messages to the wider world. It is not something that is used only in times of crisis, but instead should be something that amplifies good actions and provide consumer-relevant information.

Still, there remains a disconnect between brands and their interests and those of consumers (and ‘news consumers’) that has distorted the relationship somewhat between the PR pro of the past and what it takes to achieve connectivity with today’s audiences.

New Decade, New Era, New PR

PR is now a well-placed industry to support tech-savvy and hyper-personalized messaging in the digital age. It’s a two-sided deal now, a discipline built on beneficial bilateral relationships between agencies, clients, media and online opinion writers, and media pros focused on specific industries, and ultimately, audiences. Hence today’s Integrated PR.

The industry has moved well past media relations and press releases. The newly held belief in the ever-evolving PESO model sees PR strategy implementation now covering every element of brand growth via connectivity to ever possible permutation of expanding communication avenues – specifically Paid, Earned, Shared and Owned. An excellent strategy covers all of them.

Only a great PR partner is properly able to leverage each to the correct degree, and achieve what is ultimately the original aim (even, as it was, ‘back in the day’) – to bring your client’s relevancy to all relevant markets, and to contribute to the client’s success.

 

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blog 050 pr bangkok digital marketing agency thailand

Boosting effects of positive news coverage.

Even if you’re not currently using a PR company to handle your media engagement and message amplification, your internal marketing team will still be able to leverage positive news items for maximum effect using a few fairly simple approaches. Here’s a quick guide.

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