pr digital agency bangkok thailand

Female and Muslim, travelling and spending

Muslim women – around 63 million, to be precise – spent more than $80 billion while travelling in 2018, according to a study recently released by MasterCard and CrescentRating. The news on this demographic should be a brightly shining indicator to digital marketers of a key sector that many big players in the hospitality industry have largely overlooked so far.

 

Ready for more

 

Seventy per cent of Muslim women travelled with their families. Nearly three out of 10 of the trips taken by Muslim women were solo voyages, reflecting a particularly rapidly growing part of this growing demographic. Two out of every three respondents were under 40 years of age. The primary concern for them is leisure, which 9 of 10 respondents listed as a significant motivation for travel. A sense of exploration, getting re-energised and a focus on family were also key parts of the findings. Over 20 per cent of respondents named religious reasons as a key factor for travel while 11 per cent ranked business as another important reason for travelling.

 

Looking for deals, digitally

 

More than fifty per cent of the women covered in the survey use the Internet and social media sites platforms in particular to find places to stay and eat and ways of getting around. Religious factors that factored into the preferences of the traveler surveyed included access to prayer rooms reserved exclusively for women, as well as single-sex beauty parlors and spas. Halal dining options as well as security are also of a significant concern to female Muslim travellers, who are characterised overall in the report as being willing to pay for the services and preferences they desire, and find them online.

 

Thailand in prime position to profit

 

The report ranks Thailand second for women travellers adhering to Islam among nations that are not members of the Organisation of Islamic Cooperation. The segment remains little understood, which stakeholders looking to capitalise on this emerging demographic would to well to pay closer attention to.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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The spectacular potential of quantum marketing

The future is now (and then, and both and neither of these things, perhaps). The much-anticipated quantum computer has arrived, thanks to – and this should be no surprise really – Google. While traditional computing is based on zeroes and ones, quantum computing turns this traditional state of “on” and “off” states to the next level. The stakes are high in what this means computers will be capable of doing for us and knowing about us, not to mention assisting and suggesting in purchasing decisions. The rules of traditional computing have just been upended, and the impact on society will be profound.

 

A whole new Google Earth

 

There’s a whole lot of Googling that will help you get your company noticed. Without Google Maps, your visibility is limited – make sure your company is listed and is located where on the app where it is actually situated in the real world. How about your SEO? When you Google for your firm’s name, how high is its placement on the world’s top search engine? What about Google AdWords? Is this increasingly popular service being used to your company’s advantage? While the world has grown accustomed to Google’s gargantuan influence in business and so many other fields, the tech giant’s recent claim of ‘quantum supremacy’ may be the biggest game changer of all. The US has sunk over $420 million into R&D for quantum computing, and the results are beginning to be felt worldwide.

 

The future is quantum

 

Digital marketing will never be the same after the implementation of quantum computing, which takes what have become digital norms and turns up the speed, potential and intensity, in a shocking variety of ways. The market for quantum computing will be estimated to be worth about $5US billion next year. That’s just the beginning. It is predicted that in just 20 years, there will not be sufficient bandwidth and energy required to keep all of the world’s computers running. A new type of computing is therefore needed looking just at this metric alone. Quantum computing is arriving just as it looks most needed. Forecasting and predicting and a range of problems that would had previously taken even the standard computers of today some time to solve, will be done much, much quicker on quantum computers. When quantum computing becomes more widely available to business, the effects on how we buy and sell things – and a whole lot more – will be subject to innovation and disruption cycles like nothing we’ve seen before.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Splurging on me, electronically

What do you get when you combine the energies of the world’s largest e-commerce company and the world’s most popular pop star? An additional boost to what is the world’s biggest single-day spending phenomenon, organisers of Alibaba’s Singles’ Day hope. This year the day will be lent the considerable star power of Taylor Swift, who will highlight a spectacular show in Shanghai promoting the event. While November 11 is set aside as a holiday in various Western countries as Veterans Day, Armistice Day or Remembrance Day, in China the day is a 24-hour online shopping phenomenon that now outranks Black Friday, the day after Thanksgiving once known as the biggest day in shopping.

 

Look East

 

For more than 10 years the Singles’ Day has surged, and now has assumed a primary position in the history of capitalism and marketing. Last year Alibaba earned a whopping US$30 billion in sales on November 11. This represented over an increase of over 25 per cent on the previous year, which in turn was nearly 40 more than in 2017. The message signaled this year with the inclusion of the ultimate marquee act that Swift – the world’s highest paid celebrity, who has a net worth of US$360 million – is that the online shopping king very much intends to extend its reign and defend its position as the go-to platform for buying all imaginable products and services.

 

Eleventh-hour bargains

 

The growingly popular one-day event for spending online takes inspiration from the greatest number of “1”s in the day’s date – 11/11 – as well as the demographic realities of fewer marriages, marriages taking place later in life, growing affluence and IT growth reflected in much of East Asia. The last-minute opportunities available for just an hour more after the clock ticks 11pm on the eleventh day of the eleventh month well represents the enthusiastic nature of the day, and the mushrooming opportunities for digital marketing in a world increasingly getting accustomed to going on shopping sprees while relaxing at home.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Is your business AI-ready?

A complete AI takeover might seem far away, but it is growing rapidly to play a mainstream role in the future of business. Major global corporations have already adopted AI to strengthen their social media and consumer research. Even Thai companies have added AI to their communication process, using chatbots to keep customers engaged.

 

AI has the ability to observe, interpret and evaluate enormous amounts of data. In this process, it can uncover trends and patterns revealing extensive insights into consumers that can easily overwhelm the human mind. It takes seconds to do what a human mind can take days to comprehend.

 

The last revolution that reshaped the PR industry was the emergence of social media. It’s hard to envisage what AI can do for this industry, nevertheless another revolution is on the cards with a potential for us to do much more in a fraction of the time. Businesses need to be prepared to embrace the future when it knocks on our doors.

 

Learn AI and determine whether it will help your business

 

AI has been around since the 20th century, but there’s still a misguided fear among people that it will take all our jobs and change the world as we know it. This can be traced back to the lack of understanding about AI. Knowing what it can and cannot do will give you a clearer picture. In the case of PR, AI is incapable of completing tasks which require a human input like creating long-form content and making a connection with people. However, it can play a crucial supporting role to agencies by providing consumer insights and monitoring campaign progress. It is important to take time to research AI to harness its power to help your business.

 

Now that you know what AI is about, find out the value it adds to your business. The most important aspect from your business’s point of view is ROI. Test the waters with a pilot project adopting an AI tool that you believe could help your business. Experimentation is essential in this era of new technologies.

 

Making sure your team is AI-aware

 

AI can be complicated sometimes but it symbolizes the zenith of technological advancement, unlocking endless potential for businesses. A new era is just around the corner with AI leading the way and to thrive in this era teams must be prepared to welcome the change mentally and in practice. Training workshops, brainstorming sessions to gauge how AI could add value to the business and hiring tech-savvy employees are some of the things that could help your business make a move towards the future.

 

As the world is one-step closer to validating AI on a much larger scale, it is crucial for businesses of all industries including public relations, to be prepared to enjoy the fruits of a potentially life-changing technological advancement.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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An indispensable tool for PR and marketing

For those of your familiar with the PESO model – you must know that Paid, owned, shared and earned media are the major tools of Public Relations and business marketing. Earned media refers to any promotional material about your business that you haven’t paid for. Although paid and owned media are the ones truly under your complete control, it’s always a good idea to blend earned media into your cocktail for marketing and promotion for the best results. However, earned media doesn’t come without a price, it requires your company to gain influence and produce campaigns that stand out. Let’s get into why earned media is essential to every success story.

 

Helps boost brand image

 

With consistent, quality content, your brand tends to get noticed more. When a significant person or entity decides to share your message and promote your brand, it could make a world of difference to your business. When your business is linked to a brand with influence, it will increase your credibility and help you gain popularity. Product reviews, social media shares and other such efforts taken by your followers who are impressed by the work done or products and services offered by your brand makes a positive impact on how your brand is viewed by the world.

 

It’s a great companion to other media

 

When earned media is combined with paid, owned and shared media, you can get the most out of your marketing strategy. Sometimes, customer testimonials are the most convincing piece of evidence to prove your brands worth. A customer’s satisfaction can create a positive outlook in the mind of another potential customer. When this earned media is shared by yourself or your customer, it encourages other people to try out your company’s offerings.

 

Doesn’t eat into your marketing budget

 

The strongest point in favour of earned media is that it’s free. Studies show that the average marketing budget for a business is anywhere from ten to twenty percent of the annual budget, depending on the size of the business. This sometimes converts to little or no results and if an organisation invests in a method that doesn’t compliment the business, it could mean tons of losses in almost no time. But when it comes to earned media, your business does not have to spend a dime on it. Providing quality content consistently generates the interest of other reporters or creators who in turn share the goodwill, thus “earning” your business more publicity.

 

Make money – spending virtually nothing

 

You can generate a whole lot of additional income from earned media, and save money in the process. It helps prevent you from spending too many baht on unproven marketing methods to boost your business. You can attract more earned media by putting your customer first and encouraging people to review your brand and spread the word – the easiest way to do that in this day and age is social media. Positive feedback from social media influencers can lead to your brand becoming an overnight sensation. All this means your brand grows without any additional investment on your part. 

 

Earned media is a ‘bonus’ addition to your marketing strategy – for both young and developed businesses. All forms of media are profitable, of course. But the idea that your company can boost image and sales without any extra investment is worth the effort to produce consistent quality with and offer your customers the best.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

THE INTEGRATION OF PR AND MARKETING

So, we did scratch the surface of this subject on our last post. Ever since the evolution of everything in and around the digital sphere, Marketing and PR have been working along very similar lines, with parallel goals in mind but few have fully embraced what’s next. Change is coming. “Change” is a petrifying concept to most but with marketing and PR looking to integrate more closely than ever before over the course of the next few years, the best thing for PR and marketing professionals to do is embrace the change that is inevitable and stay ahead of the game.

 

Whose game is it?

 

With rapid integration brewing, we believe that it is an open playing field at the moment . However, PR does have an advantage when it comes to the “human-factor” in communication as we are traditionally the experts in story-telling, which we believe is essential in communicating with people and keeping them engaged on any platform, be it traditional, digital or social.

 

Playground: Thailand

 

Thailand is one of the largest markets in Southeast Asia. The people of Thailand love their social media with recent studies showing that over 79% of the population has access to the Internet and over 71% are active social media users, which is way above the global average of 45% of the population. With these statistics, we don’t see influencer marketing going away anytime soon in Thailand and building lasting relationships with the most aspirational of influencers is the way forward. 

 

When we say influencers, we don’t just mean celebrities. With the continuing rise of social media, we see a vast number of micro-influencers creating an impact. Travel bloggers, Youtubers, fashion bloggers, food bloggers, Tik Tok artists – the digital world is their platform and they are the ones to watch out for right now. 

 

What’s next?

 

The first step to embracing the future for PR is to integrate marketing, social media and digital media and develop communication strategies and campaigns that work effectively for brands online, in traditional media, and face-to-face with consumers. This is something Vivaldi Integrated PR understands full well and we are focused on changing the game and taking the lead in this new integrated world.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

PR, intrinsically

A career in public relations often springs from a passion for making connections, and the ability and interest in reaching out and socialising and prioritizing friendships. Although those naturally inclined to marketing may not have been top sportspeople or academic overachievers in their school days, they had a knack for getting – and staying – in the loop.

 

Relating to people

 

Even though the stakes are higher, those who make the natural shift into specialising in public relations are essentially just elevating their natural talent to a higher level, where profits are to be made and customers can become better informed of the products and serves that are a part of daily life. The focus may involve pitching contracts and sealing deals, but forging and keeping human relations remains the most essential quality and comes from being a people person.

 

Know your worth

 

Deciding what you want to charge is a key issue. Be firm, but flexible to a degree, and know what the going rate is so you can market yourself accordingly and reflective of what you can deliver. And make sure to back up your promises with a solid team. At the very least, this means a good graphic designer, plus a writer skilled in presenting just the right message to the clients you’ll need to impress and in turn your firm will share impressive stories about. Make sure to keep your accounts in order as well and have someone who will remind you of and track expenditures and expected ROI.

 

Stay the course

 

Failure is endemic to start-ups. When initial numbers don’t seem to add up as you thought they would, don’t worry, and experiment with a few tactical shifts. Just remember the most important thing – selling yourself – and stay focused, as all it takes is one strong contact and breakout success you can use as a case study, to help you stand out in a field that’s all about being noticed.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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The science of retail therapy

What mood we’re in affects a lot of things, from the quality of our work to physiological aspects of all kinds, to numerous factors related to what we buy and how much money we’re willing to part with when caught up in the passion of the moment. Throwing caution to the wind financially when we’re in touch with our feelings has been thoroughly analyzed in a new report, the first of its kind.

 

Biometrics for public relations

 

The study of 900 people confirm how our purchasing decisions are affected by times when we get caught up in of elation, sadness, or the need to escape. Outlets are needed. When people reach out with their heart, they have an increased likelihood of finding their wallet. Sales of all the products tracked in the study experienced a surge of some kind. Everything from household cleaning products to snacks like potato crisps and even motor vehicles showed significant connections between emotions, brand value and content. While feelings of sadness were found to boost food and beverage sales over 15 per cent of the time, emotions involving some aversion or disgust boosted sales of detergents and related cleaning products by over 10 per cent, while cars benefited from feelings associated with adventure.

 

A boon for marketers

 

Neuroanalytical lab research tested and found strong associations between a chase scene in one TV show and signage for an all-terrain vehicle, and another fictional scene involving a tender moment between a mother and child. The adage “you are what you read” checks out in terms of the content we take in related to purchasing decisions. Advertisers would do well to take note and, with new confidence, place their products in places where they’ll always thought to have maximum effect.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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A call for clarity in digital marketing

Newspapers, media corporations with online presences and newer digital platforms often voice concerns that the unclear, unregulated nature of the ways in which ads are placed these days makes it difficult to rely on ad revenues. Inefficiency and high costs are other commonly heard complaints. A handful of big players wants to make the rules of the game fairer.

 

Lot$ at $take

 

Sixteen big firms in advertising, IT and media recently made a collective call for more clarity in their industry, so that money could be more reliably spent and tracked and ROI becomes more of a reliable quantity and less of an e-mystery. The big-name companies, more usually accustomed to being rivals, are working together to help add some transparency and fairness to tracking in regards to how money is dropped in the advertising supply chain, which has more missing links today than ever before. A call for a renewed commitment to fair trade practices and verification of claims and content is growing louder.

 

Less bang per buck

 

Before the digital revolution, publishers could bank on making around 85 cents out of every dollar spent on advertising. That percentage per ad for the publishers has been reduced by more than half according to some estimates. This big drop in advertising income for media corporations takes on even greater significance when combined with how there is a burgeoning multitude of platforms for getting messages out, not to mention the ever-present pressure to reboot their relevance for the long-term.

 

More persuasive PR, please

 

The countermove comes as part of the multi-pronged action that will be needed to short up trust in consumers, who have grown even more circumspect in regards to claims made by companies and celebrity endorsers. Brand loyalty has diminished. Peer reviews and C2C support is at an all-time high. Buyers are turning to bloggers, the best of whom are somehow managing to carve out a reputation for integrity and valid information in an Information Age becoming increasingly mired in fake news.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

INSTAGRAM IS STILL LIKEABLE

With Instagram’s recent decision to remove ‘likes’ many brands and their agencies are looking at how to best leverage effectiveness on the platform. But how can brands make sure they are getting value out of being on Instagram?

 

Ideas are a work of art

 

Respected marketing expert and author Seth Godin recently had a great insight about how brands can get the most out of social media.

 

“When your ideas are spreading, when your work is remarkable, when your organization has built a social ratchet that works, one of the side effects will be a significant social media presence. People will talk about you in ways that they like to talk… online. And worth noting: The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media.” Seth Godin

 

Get creative

 

So what can brands do to make the most of Instagram in the post-’like’ era? The answer is simple – be more creative. As Mr. Godin said – have remarkable ideas that are worth people talking about and sharing.

 

Pause the scroll

 

We live in a scrolling culture today, consumers are looking to be entertained, enlightened, and educated on their social media accounts, but to do that you need to be posting content that will not only get their attention but also stop them long enough to engage them with your message.

 

Don’t blend in

 

So when you’re planning a new campaign make sure it will get the attention it deserves. Think outside the box, have fresh ideas that will attract eyeballs and stop your audience long enough for you to tell your story.

 

Joseph Henry is the founder and CEO of Vivaldi Public Relation Agency.

He is an expert communicator and influencer who has been helping leading companies achieve their strategic objectives in Asia for the last 20 years.

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