pr digital agency bangkok thailand

HOW CAN BRANDS TELL A STORY TO 49 MILLION PEOPLE IN THAILAND?

GET SOCIAL

 

Thailand has a population of 69 million people and 49 million of them are active social media users. That is a lot of people on the digital landscape and they are all looking at content in the palms of their hands. You have a captive audience hungry for stories and content as they scroll and swipe.

 

KNOW WHERE THEY ARE

 

With so many active social media users in Thailand you need to ensure your stories get in front of them as part of their day. So where can you find the majority of them? Facebook and Instagram lead the way with 50 million on Facebook and 13 million on Instagram.

 

STORIES WORTH STOPPING FOR

 

As people scroll through their feeds they won’t stop for content that doesn’t get their attention, they just keep on scrolling. So you need to ensure your stories either engage, inform, entertain, or educate them in some way. When you do that you can stop the scroll and capture their attention. These can be static stories or ones with video or both. Video on social media is growing exponentially and should always be considered.

 

SOCIAL MEDIA LOVES STORIES

 

And stories love social media. It’s the perfect place to connect with a large audience and get immediate results because stories that resonate with someone have a much better chance of being shared, liked, and remembered.

 

LOCALS KNOW WHAT LOCALS WANT

 

To connect with a local audience your storytellers need to be locals as well, or at least have a deep understanding of the local market. Understanding the Thailand market is important if you want to ensure your stories are being told in the right way.

 

Joseph Henry is the founder and CEO of Vivaldi Public Relation Agency.

He is an expert communicator and influencer who has been helping leading companies achieve their strategic objectives in Asia for the last 20 years.

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pr digital agency bangkok thailand

How to attract the right PR talents

Today’s PR world is marked by disruption. The art of branding and storytelling for marketing purposes is in flux. The multifaceted skills needed to succeed in digital advertising these days – attention to the smallest details, and a strong sense of flexibility, for example – are just the starting points. Plummeting attention spans make it all the harder to succeed in this world of influential publicists. In looking for the right team to best address these needs, there are several factors that will help persuade prospective employees that your firm is the right place to work.

 

Company culture

 

PR firms that want to attract the best talents need to put their best foot forward. Chances are there are more perks for new hires than is spelled out. Agencies should prioritise putting together lists highlighting their key selling points. Beyond the usual perks regarding salary and benefits that are addressed during interviews, public relations agencies should make a point of emphasising the unique ways in which their employees form teams and work together, from collaborating on pitches and brainstorming sessions to fine-tuning key messages and final details on creating the products and events that will keep clients coming back for more of the same.

 

Take a look around

 

The best PR companies won’t need to struggle in playing up their assets. The fact that they offer a great place to work will be obvious from the details shared about the company culture, and future trends. One simple but important detail not to be overlooked or underestimated is offering prospective employees a tour of the workplace, which goes far in reinforcing all the right messages shared during the interview. A physical environment that is conducive to productivity in comfortable conditions can be meaningfully glimpsed in a walkthrough that backs up points made by the boss or HR team far beyond their words alone.

 

Dazzle with social media

 

An impressive company culture should be clearly evidenced online. A good PR firm’s values, success stories and latest projects should be reflected in their Internet presence, including the company website and social media platforms. This is how the top companies attract and retain clients, and should be obvious to any potential employee.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Influence, unregulated

The easy pull of influencer marketing via social media is undeniable. This simple, easy and free way to get to-the-point advice on a dizzying array of things you can buy online and in the real world is undeniable. But a lack of oversight and ways of verifying claims made makes the advice of these pundits questionable. Customers are ready to take away their support at a moment’s notice, creating an air of unpredictability in a system already marked by a lack of accountability.

 

Unignorably persuasive

 

Over three-fourths of Internet users have made a purchase of some kind based on the advice of influencers. Just under 60 per cent of these online shoppers claim to make it a habit of regularly following these influencers though, preferring to shop around in terms of where they get their advice from. The lack of loyalty additionally creates erratic conditions in the realm of online shopping, as key influencers battle it out to see who can gain a long-term reputation for consistently offering the best advice.

 

The authenticity thing

 

Too many influencers are seen as being insincere and less than fully knowledgeable about the products and services they promote and pan. Great majorities of online shoppers crave authenticity. Yet few influencers are seen as possessing it. Although the freedom of the Internet and free-wheeling atmosphere of influence peddling is attractive in many respects to both generators and receivers of influential news and reviews, without a more organised system for vouching for information, the nature of ideas shared online about things we want to buy is likely to remain awash with disruptions.

 

It’s who you know

 

Seven out of 10 people report trusting the opinions of influencers more than friends in real life. A veneer of trust and authority is afforded to those bold enough to tell us what they think about products and services we want. But it’s an easily broken bond, and one consumers are eager to replace with more reliable sources of information. If only we could determine and decide on what they are…

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

INSTAGRAM IS STILL LIKEABLE

With Instagram’s recent decision to remove ‘likes’ many brands and their agencies are looking at how to best leverage effectiveness on the platform. But how can brands make sure they are getting value out of being on Instagram?

 

Ideas are a work of art

 

Respected marketing expert and author Seth Godin recently had a great insight about how brands can get the most out of social media.

 

“When your ideas are spreading, when your work is remarkable, when your organization has built a social ratchet that works, one of the side effects will be a significant social media presence. People will talk about you in ways that they like to talk… online. And worth noting: The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media.” Seth Godin

 

Get creative

 

So what can brands do to make the most of Instagram in the post-’like’ era? The answer is simple – be more creative. As Mr. Godin said – have remarkable ideas that are worth people talking about and sharing.

 

Pause the scroll

 

We live in a scrolling culture today, consumers are looking to be entertained, enlightened, and educated on their social media accounts, but to do that you need to be posting content that will not only get their attention but also stop them long enough to engage them with your message.

 

Don’t blend in

 

So when you’re planning a new campaign make sure it will get the attention it deserves. Think outside the box, have fresh ideas that will attract eyeballs and stop your audience long enough for you to tell your story.

 

Joseph Henry is the founder and CEO of Vivaldi Public Relation Agency.

He is an expert communicator and influencer who has been helping leading companies achieve their strategic objectives in Asia for the last 20 years.

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pr digital agency bangkok thailand

Getting personal, getting blocked

AI and other technologies that can be used to track and analyze data are harnessing info from the likes of social media accounts and online spending habits like never before. Algorithms are helping personalize newsfeeds, advertisements and much more. However, a significant range of Internet users are coming to think of this trend as less of a convenience when shopping and more of an invasion of privacy.

 

Give the people what they want

 

Although the differentiation of audiences and matching of client preferences with various products and services has long been talked up, the actualization of this phenomenon has only really heated up in recent years. Reception has been mixed, as consumers start thinking of how much privacy they are willing to give up in return for the discounts and promos that come their way. A new survey shows that almost half of respondents who use ad blockers would choose not to visit a website if they knew that it was personalizing advertising to visitors.  Moreover, the harvesting and use of information by advertisers is viewed by over six out of 10 people as inappropriate.

 

Digital natives are more okay with it

 

The strongest aversion to the use of IT to target audiences with specific material, perhaps not surprisingly, comes from generations that did not grow up with the Internet or were introduced to it later in life. No matter what comfort levels may be, though, the bottom line is that brands will need to work to keep trust among target audiences and long-term fans alike, as big data works to combine information like never before, and digital marketers grapple with how to best to use make use of it.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Edited, unedited and kinder versions of things you find online

Gen Z and Millennial netizens are coming to terms with some of the less satisfying aspects of their online lives, and working out ways to better find genuine connections and a new sense of community – things that, indeed, the Internet is supposed to be all about. A new study reveals a range of conflicting thoughts about time spent in cyberspace, and how it can perhaps become a happier place.

 

Can’t live with it, can’t live without it

 

Over half of respondents feel that overall online experiences make them feel less happy, yet almost just as many people said that they can’t imagine a life in which they don’t maintain at least one social media account. One big issue is how the technology helps spread images of perfect bodies adorned with perfect outfits and accessories, which can lead to thoughts of not quite measuring up among those exposed to them.

 

Perfectly imperfect

 

Four of 10 respondents said that they wished apps for editing photos and videos didn’t exist. Brands are reacting to the overabundance of picture-perfect influencers and amazingly adorned if somewhat intimidating models by keeping images realer in an attempt to not turn off potential customers.

 

Warning: ‘likes’ up ahead

 

Editing is still valued when it comes to the opinions of friends and others, though – tact remains a genuine enhancement. One of the survey’s most significant responses was how more than four in five people reported how they said their mood was affected by the numbers and percentages of likes that their social media posts received, and the types of comments they generated. In a world where more clothing is being bought and ideas exchanged online, it pays to make sure the words and images out there are making people happy.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

PR at its core

The values listed in the Preamble of the Public Relations Society of America (PSRA) continue to provide timeless advice that can prove useful for navigating the uncertain seas of today’s world. Far from old-fashioned, they represent ideas that can provide clarity for professionals caught up in the spin cycle or find themselves outpaced by the digitally savvy or hyper-networked among rising influencers. For every move in which IT-focused, AI-enhanced protocol and big data threatens to disrupt traditional business patterns, the more innovations can arise for those prepared to take risks, if tethered to some of the most essential of key messages listed in the Preamble, a few of which are addressed here…

 

Advocacy

 

Advocacy often seems these days to have been subcontracted by default to influencers, customers writing peer reviews, social media platforms, and a Gen Z getting a feel for their algorithm-assisted moral compass and wanting companies to focus more on, for example, CSR and taking better care of the environment. PR firms increasingly need to up their game to remain relevant advocates for clients, by harnessing big data to analyze and accurately project spending patterns and the behavior of potential customers, and maintain and update better lists of new-gen publishers and persuaders with a finger on the pulse of today’s trends.

 

Honesty & Independence

 

Facts are everywhere these days, oftentimes therefore cheap, and yet in other instances harder to confirm thanks to the fake news phenomenon. The deeper and more meaningful facts will be carefully cultivated, not copy-pasted, and based on critical reasoning and analysis. And, needless to say, enticingly presented. As always, decisive and discreet selected sharing of information remains appropriate. Another listed PSRA value is the independence to provide counsel to whom one choses. As always, it pays to represent clients who are aligned with your own mission and have messages worth amplifying.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

Millennials maximizing their online shopping potential

Reacting with gusto to the dramatically evolving patterns for spending money via the Internet, Millennials are spending like no other generation before them. New research indicates that those born in the ’80s and ’90s are outspending any other age group – both in stores and online.

 

Letting go of money

 

The study show that Millennials are the most likely of generations to drop $50 in the US or 50£ in the UK when they have a chance to so, no matter if shopping at home online or in person in the actual store. Generation Xers and Baby Boomers are not spending quite as much as the latest generation to have fully evolved into adulthood. Most likely, once Gen Z fully comes of age, this fully digital native batch will lead the pack in spending as well, as indicated by statistics on those born in the new century who have already joined the workforce and are spending like it.

 

Brand loyalty

 

By a small margin, young people of the Millennial generation are also most likely among the age groups surveyed to support particular companies when they felt their products, services and mission were aligned with their own. Millennials are also more likely to add more items into online carts when they are satisfied by the services provided by a company they like.

 

Subscription box boost

 

In the US, more subscription box business models for starting online income generation based around a particular niche were more popular than in the UK. The trend carried through for all generations. This popular multi-step model outlines how to go from idea to income, based on one’s Internet connectivity and networking skills for finding customers and giving them what they want.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

The rise of brand storytelling

Stories are more easily remembered than statistics and facts alone. Stories stimulate our neural activity. Stories also impact the brain’s sensory cortex. Such are just a few facts related to how stories do a better job than facts alone (but, of course, still very much need them). The union of facts and heart-stirring narratives is called brand storytelling, a phenomenon rapidly gaining currency among digital marketers, aka digital storytellers and content marketers.

 

The future of marketing

 

Brand storytelling capitalizes on and represents the nearly inevitable outcome of several trends, including buyers trusting information coming from fellow customers than from companies, the tendency to edit out advertisements from daily news feeds and streaming sites, the quest for authenticity in brands, decreasing brand loyalty, and the nature of the trend-setting, digital-native Gen Z.

 

Sponsoring values, not products

 

Advertisers are rebranding themselves as value-focused, which has always been be a tough sell. Creating interest in goods and services without blatantly looking like you’re selling them may not be a new challenge, but is an increasingly relevant one to meet in a world awash with information and multiple channels for exposure. Influencers are found attractive by their followers for their character and integrity, not their over loyalty to particular brands, let alone for being mouthpieces for sales and specials of the day.

 

There’s no publicity like free publicity

 

If the best stories write themselves, the most unscripted of plot twists can have the happiest of endings in terms of PR value. Which is to say, the best things in life are free. When a very obviously 21st-century coffee cup looking like it was from Starbucks worked itself into a bar scene from the premium streaming series “Game of Thrones” the gargantuan error generated for Starbucks what one industry expert valued to be no less than US$2.3 billion in free advertising. Some stories are too good to be true, and the great ones are too serendipitous to have been made up.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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pr digital agency bangkok thailand

And the innovators are…

Boston Consulting Group recently released its report “The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems”. The companies at the top shifted slightly, and, ironically, are also those sometimes known for losing their knack for creative intentions.

 

Innovation means IT

 

The #1 position has been taken by Google, having replaced Apple at the top. The former #1 and new #3 has been in the news lately not so much for innovation and carrying on in the outside-the-box spirit of its late founder, Steve Jobs, but for a future focusing on streaming original series for fans of the brand. Apple has also been on the defensive in terms of sales of smartphones and other gadgets, with competition stiffening with the up-and-coming Huawei. The top 10 positions on the list of innovative companies were dominated by tech firms, which gives a good indication of how IT provides need to be on the ball and changing all the time, lest market shares and the advantages of leadership slip away. Just ask Nokia.

 

A Google will rise

 

Even the new #1, the world’s most famous search engine, will not impress everyone with taking over the top slot, as this can be seen as the inevitable position of a behemoth controller and provider of information that insists on getting its way. The king of SEO will be seen as innovative by size and influence alone, no matter what effects this may have on daily life, for good or otherwise. Amazon, an online good provider making bold plans for a whole new bricks-and-mortar shopping experience, placed second. Notable at #4 is bundling giant Microsoft, also no stranger of bullying competitors and customers with offers they can’t refuse.

 

Another fly higher

 

Meanwhile in other barometers of success, another firm worth mentioning is Singapore Airlines, which has long been the world’s most awarded airline. The carrier credits its successful campaigns and popularity with travelers by taking the approach that localization is hardly synonymous with translation, and that nuanced, contextual understanding of and respect for local audiences is essential in forging the right connections. The company’s latest tagline, ‘Making Every Journey Personal’ says it all about what happens when you live up to your own PR.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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