pr digital agency bangkok thailand

Facing a whole new shopping experience

While online shopping has never been easier, and continues gaining in popularity, big-name stores are turning to convenience with a touch of retail theatre to keep buyers happy when they’re shopping outside home. Both at-home and in-store shopping experiences are going hi-tech. These digital trends are both data-rich and customer-friendly, offering exciting opportunities for buyers and online marketers alike.

 

In China, leading online shopping website Alibaba now operates over 60 Hema supermarkets that normalize facial recognition technology. In 2017 Alibaba partnered with KFC to allow customers to settle the bill simply by smiling. Now, facial scans in cashierless Hema supermarkets are allowing shoppers to make purchases in the same manner on a bigger scale. Items can be scanned for detailed information on nutrition, preparation instructions and place of origin.

 

Shopping for food, with options for cooking along the way

 

Customers in the Shanghai branch can also scan a menu with a QR code during their time shopping and have meals ready for them afterwards at the Robot.He restaurant, a set-up due to be widely replicated in other Hema stores. Certain foods that you see in the supermarket and that you’d like prepared for you live are zipped away via conveyer belts hanging from the ceiling and then transferred by a robotic arm to the kitchen. After showing your face at the checkout, the freshly prepared meals are ready to go back with you as well – or receive your food via robot waiters and enjoy onsite at the restaurant.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

Best PR Agency Delivering PR | Social | Digital.

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All change with Facebook and its algorithm for advertisers

Facebook’s recent purge of clickbait and the reprioritizing of deep content and posts by friends could make quality content relevant on the platform once more.

Facebook is forcing people to create quality and relevant content. The social media giant recently unveiled its biggest news feed algorithm change to date; it now favors content from friends and family over posts from companies and politicized material. So where does this leave advertisers?

Facebook has said that the new changes will not affect paid posts on the platform, although CPM (cost per 1000 impressions) may increase. The changes are aimed at removing clickbait; those annoying shouty adds that use either controversial titles or make ridiculous claims as to the product’s benefits. They have long frustrated users, often appearing higher in the news feed than posts from friends or loved ones. Facebook won’t admit it publically, but it’s an effort to stem people moving away from the site, which some see as now being an endlessly repetitive space for dreary pointlessness, and so don’t bother to look at it.

Brands already know that they get little visibility from unpaid content on Facebook. Organic content doesn’t work as well as paid posts for sure. However the new move may make some headway into leaning back into these two truisms. Brands will probably have to abandon push marketing and create content that potential customers value or wish to see.

There is a lot of concern in the online space with marketers globally surrounding this issue. Many are preparing to advise clients to move part of their tactical spend to Instagram, Snapchat or other channels. This is interesting as it may turn out to create the exact result that Facebook didn’t want, and so the situation will continue to evolve.

We would say that there is no cause for panic. The correct content (now able to be deeper, of better quality and therefore better able to connect to consumers in our clients’ target markets) and correctly targeted will continue to drive success for brand building and sales growth on the FB channel.

Please speak to us for free advice or to request a project-specific consultation.

Contact Us : www.vivaldipr.com

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blog 056 pr bangkok thailand

Delegating work is essential, but follow-up more so

At busy times, the only practical way for managers and team leaders to manage expectation is via delegation. Where this tends to not deliver results is where the person delegating the work is not able to follow-up on the work as a key element to the success of the project. If you are fortunate to have a great team around you which can be relied upon, then a large proportion of the resource management aspect of the given project is dealt with by whoever you delegate the work to; however, it’s worth bearing in mind that people have different approaches and different capabilities in terms of project management, and that workloads are constantly in flux. This is where it is important to show strong leadership, and accept the burden of final deadline satisfaction (which manifests itself as following up, asking for updates, communicating issues and renegotiating expectations where necessary).

It’s also worthwhile realizing that colleagues are often part-way up a slope of learning processes, and eventually, improving those processes – and the other departments whose work they touch. Try to put yourself in the shoes of the other person and develop an understanding of everything they have to deal with, both in terms of the unfamiliar work you just assigned to them, concurrently with their day-to-day workload and department managerial expectations placed upon them.

People are only human, which is a double-edged sword. Human beings have an amazing capacity to learn and absorb stress. People also make mistakes, and are frequently called upon to do amazing things in times of stress when they are simply not able. This is not their personal failing, but a failing in circumstance management, and that is partly down to you.

Do ask yourself if it is really necessary to delegate a task. There is an old saying, “if you want something done right….then ….”. This does not represent a failing of the wider planet as a whole in comparison to your own expectations, your high standards or your ego. Sometimes, people are just really busy, and in actuality, your project request is just garbage. So, yeah, do it yourself.

There are reasons why your instructions are not followed, and if you don’t listen to them, then the failing is yours and yours alone. If you want something done right, in terms of your own belief system (which is not real) and your own project management efforts based on your own schedule (which, again, is not real), then suck it up and do it without criticizing the best efforts of others.

There are ways around this. They involve process refinement, best practice, two way communications, empathy and the ability of people to whom you delegate work to just say ‘no’.

 

Call or email us if you want to know more about working at Vivaldi PR : Contact Us

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blog 052 pr bangkok digital marketing agency thailand

The Changing Face of PR: Why Its Relevant to You

Public Relations may have been given a bad rep in the past as most members of the public only notice it when someone is on TV explaining that their actions are not to blame for something. It’s perceived by many as being something of a dark art.

In reality however, public relations is not any of these things. It only defines the way in which we manage our messages to the wider world. It is not something that is used only in times of crisis, but instead should be something that amplifies good actions and provide consumer-relevant information.

Still, there remains a disconnect between brands and their interests and those of consumers (and ‘news consumers’) that has distorted the relationship somewhat between the PR pro of the past and what it takes to achieve connectivity with today’s audiences.

New Decade, New Era, New PR

PR is now a well-placed industry to support tech-savvy and hyper-personalized messaging in the digital age. It’s a two-sided deal now, a discipline built on beneficial bilateral relationships between agencies, clients, media and online opinion writers, and media pros focused on specific industries, and ultimately, audiences. Hence today’s Integrated PR.

The industry has moved well past media relations and press releases. The newly held belief in the ever-evolving PESO model sees PR strategy implementation now covering every element of brand growth via connectivity to ever possible permutation of expanding communication avenues – specifically Paid, Earned, Shared and Owned. An excellent strategy covers all of them.

Only a great PR partner is properly able to leverage each to the correct degree, and achieve what is ultimately the original aim (even, as it was, ‘back in the day’) – to bring your client’s relevancy to all relevant markets, and to contribute to the client’s success.

 

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What is social listening?

Social listening is the process of collecting social data by monitoring terms, names and products associated with your brand and industry, with the aim of helping businesses monitor content performance and track competition. It exists as a logical step forward from something PR agencies have offered to their clients for many years – traditional media monitoring.

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blog 044 pr bangkok thailand

A year of massive upheaval for the global media industry.

Widespread consolidation, intense competition over digital distribution infrastructure, growing numbers of paid subscribers and high technology roll-outs – let’s explore some of the groundbreaking movements shaking up the worldwide media industry in 2017.

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blog 040 pr bangkok thailand

Vivaldi positions for growth with new office and new services.

Vivaldi has introduced a range of new services to harness opportunities for growth. The company has also invested in a new and much larger office facility. Following 12 years of consistent growth, successes across a whole spectrum of client industries and several regional award wins, the company is confident that it can accelerate its growth by responding to shifting trends in the media, marketing and PR landscapes in Thailand.

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blog 038 pr bangkok thailand

PR awards industry recognition for Thailand’s best PR agency.

Vivaldi has been named as Thailand’s top PR agency in the area of sports by the Asia 2016 Sports Industry Awards. The company won the award for its work in Thailand, having delivered superb communication results for major sporting events such as the Phuket King’s Cup Regatta (agency of record for 11 years), and The Music RunTM (reappointed for the 3rd consecutive year).

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You’ve still got mail in 2016!

Smartphone use is reinvigorating email marketing and SMEs are upping the time, energy and budgets to reach markets via their inboxes. The time to start an email campaign is now. That’s the message being broadcast in the 2016 Email Marketing Insights Study.

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Five reasons sponsored ads are good PR.

 

Paid media, as part of an integrated PESO campaign is an accepted and expected part of your marketing strategy; so much so that those companies who hold back are potentially missing out on great opportunities. Online paid media is often avoided by those who lack knowledge of what admittedly is an ever-changing landscape. There is also, in some purist quarters, an old-fashioned persistence that good PR is ‘free’ PR. This is a mistake.

Savvy paid media, such as selected sponsored ads can elevate brands to a higher marketing position, far beyond the reach their budget would usually allow.

Sponsored ads are essentially a way to present links featuring your products or services on Google, social media and other corporate sites. They are online ads and many operate through pay-per-click

(PPC); the general concept being that you only pay where a consumer clicks on your ad and therefore you only pay where there is a recognized interest.

 

The benefits of sponsored ad campaigns can be:

Attractive ROI

Whilst TV spots and glossy magazine ads still demand big fees, online sponsored ads do not. Compared to the potential conversion rate and exposure, online paid media can be a worthwhile return on investment.

Great market reach

If you want consumers to notice you then you need to be seen in all the right places. Google, Facebook and Twitter are global brands influencing the daily lives of consumers. The important factor with sponsored online ads is that they are targeted and do not rely on a scatter-gun approach.

Driving traffic to your site

Sponsored ads grab the attention of potential consumers, taking them directly to where you want them to go. With the glut of companies vying for attention online, inherently paying for visitors can really bump up traffic. This helps boost your online profile and search ranking status too.

Measureable results

There needs to be a system of monitoring progress and collecting evidence of real results. Due to the online nature of sponsored ads, analytics are simple to understand, user friendly and accessible.

Budget controls

Whilst a lower budget may be generally appealing, one other plus point is having a tighter, faster rein on spends too. You can set limits and opt out whenever you want.

 

Online Sponsored Ads

Each online platform offers businesses sponsored ad tools to reach consumers. Here are three of the top contenders – Facebook, Twitter and Google.

Facebook

With mobile revenues making up a vast component of Facebook total revenue, the social media giant is launching an ad unit, Canvas, for sponsored ads and posts that appear in the Newsfeed. However, unlike other sponsored posts on Facebook, clicking on the Canvas ad takes visitors to a page hosted by Facebook (usually clicking on a sponsored post takes visitors to an external site).

Sponsored Posts on Facebook in general highlight actions taken by Facebook users. You can think of this as a way of gaining popularity through Likes rather than necessarily driving traffic directly to your site. You are essentially sponsoring organic (non-paid) activities.

Page Post Ads are the most common types of Facebook ads, appearing in Newsfeeds of fans of your page, they can be shared and be part of a creative marketing strategy. Facebook also allows multi product ads which work well for eCommerce businesses. Promoted Posts get a boost amongst fans and their friends with a set rate to reach a certain number of users through activating a ’promote’ button.

Twitter

In 140 characters or less, Twitter is a simple yet sophisticated promotional platform. A Promoted Tweet acts in much the same ways as an everyday tweet, except that you can target who sees it. Whether via gender, location or interests, a Promoted Tweet appears in the timeline of targeted users. Companies pay when users react, such as when they click, follow and retweet, as well as reply and comment.

Twitter has recently been creating customized emojis with Promoted Tweets, as well as other packages – Promoted Trends and Promoted Moments which allows users to see the latest popular tweets without following specific individuals.

Google

Many companies of all shapes and sizes utilize the power of Google AdWords where ads are displayed in sponsored search results. The ads are also placed on relevant websites too. Through these sponsored links your ad can be positioned at the top of the search field, above the organic results. You can target users through bidding on keywords, location and other factors to define your ideal demographic.

There are recent plans to ban sponsored ads in the right hand sidebar of the results page and place more at the top and bottom. The sidebar is expected to feature product listing ads instead. The changes are no doubt connected with enhancing mobile-user experiences (and thusly revenue).

With the fast-pace of change and development in the world of sponsored ads, it is easy for businesses to miss online opportunities. With an integrated marketing campaign that includes paid media, sponsored ads can be monitored and updated more easily.

Instagram

Further industry changes. On Tuesday Instagram confirmed that it’s adding an algorithm that will reorder which images and videos users see in their feeds. The company said these changes are a result from consumer behavior, identifying that there is a “likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

The world’s leading photo-follower app didn’t say when the new algorithm will start but The New York Times reported that the changes will gradually roll out with a small set of tests that affect a “single digit percentage of users.”

Instagram’s numbers continue to grow and it now has over 400 million monthly users. Despite being plagued with some of the same repetition of low-to-no-value content consumers leveraged for use by low-quality pay-per-follow routines (ie- fake likes, fake followers), its own Instagram following is still growing.

The new changes mimic similar changes Facebook made in 2009. According to Instagram, users only see 30% of posts in their feeds. It could be that Instagram sees its platform as a potential gold rush territory which has hitherto been unexplored; the reality is closer to the fact that Twitter’s share price collapse of early March is forcing competitors to not mess around with slow-drip monetizing.

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