pr digital agency bangkok thailand

Female and Muslim, travelling and spending

Muslim women – around 63 million, to be precise – spent more than $80 billion while travelling in 2018, according to a study recently released by MasterCard and CrescentRating. The news on this demographic should be a brightly shining indicator to digital marketers of a key sector that many big players in the hospitality industry have largely overlooked so far.

 

Ready for more

 

Seventy per cent of Muslim women travelled with their families. Nearly three out of 10 of the trips taken by Muslim women were solo voyages, reflecting a particularly rapidly growing part of this growing demographic. Two out of every three respondents were under 40 years of age. The primary concern for them is leisure, which 9 of 10 respondents listed as a significant motivation for travel. A sense of exploration, getting re-energised and a focus on family were also key parts of the findings. Over 20 per cent of respondents named religious reasons as a key factor for travel while 11 per cent ranked business as another important reason for travelling.

 

Looking for deals, digitally

 

More than fifty per cent of the women covered in the survey use the Internet and social media sites platforms in particular to find places to stay and eat and ways of getting around. Religious factors that factored into the preferences of the traveler surveyed included access to prayer rooms reserved exclusively for women, as well as single-sex beauty parlors and spas. Halal dining options as well as security are also of a significant concern to female Muslim travellers, who are characterised overall in the report as being willing to pay for the services and preferences they desire, and find them online.

 

Thailand in prime position to profit

 

The report ranks Thailand second for women travellers adhering to Islam among nations that are not members of the Organisation of Islamic Cooperation. The segment remains little understood, which stakeholders looking to capitalise on this emerging demographic would to well to pay closer attention to.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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Expecting the unexpected in PR

Reputation repairs are among the most relevant and risky jobs for any PR firm. But while the potential for damage is significant, so too are the chances for turning lemons into lemonade. By focusing on what public relations boils down to – engagingly relating to the public and providing them with key messages reflective of a client’s core principles – the worst can not only be averted, but transcended.

 

Old dogs, new tricks

 

Much of the problem these days relates to the proliferation of things digital. Ideas, especially those of an embarrassing or sensational nature, which tend to spread quickly through social media. Everyone’s a videographer. And a potential part of the paparazzi. Moreover, the newness of digital marketing continues to create opportunities for smallish problems to blow up into artificially big crises. Once the bad news hits, the key to it not allowing it to trigger a more significant, long-term financial problem is often simply making sure a strike force is ready to jump into action. In the information age, disrupting preexisting expectations of perceived job responsibilities and the reluctances to change old ways is essential. The bottom line is worth it.

 

In Twitter we trust

 

If crisis strikes, stay calm and head for cycberspace. Response teams need to be savvy in their pushback on multiple social media platforms to help mitigate unwanted news that actually often ends up being more profitable than formal campaigns. Part of the solution, though, is timeless: know your clients. If you don’t, PR companies are at the mercy of parties who do or claim to. But being knowledgeable about your client’s strong points is only one key part of being prepared. Another, not to be underestimated in the digital age, is knowing how to effectively spread the message and counteract less attractive messages. The old adage about there being no such thing as bad PR is put to the test in ways that would have been imaginable when the expression was coined. In today’s world, the nature of public relations and reputations are very much on the line if your team doesn’t make the most of spreading the good word about your firm online.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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Is your business AI-ready?

A complete AI takeover might seem far away, but it is growing rapidly to play a mainstream role in the future of business. Major global corporations have already adopted AI to strengthen their social media and consumer research. Even Thai companies have added AI to their communication process, using chatbots to keep customers engaged.

 

AI has the ability to observe, interpret and evaluate enormous amounts of data. In this process, it can uncover trends and patterns revealing extensive insights into consumers that can easily overwhelm the human mind. It takes seconds to do what a human mind can take days to comprehend.

 

The last revolution that reshaped the PR industry was the emergence of social media. It’s hard to envisage what AI can do for this industry, nevertheless another revolution is on the cards with a potential for us to do much more in a fraction of the time. Businesses need to be prepared to embrace the future when it knocks on our doors.

 

Learn AI and determine whether it will help your business

 

AI has been around since the 20th century, but there’s still a misguided fear among people that it will take all our jobs and change the world as we know it. This can be traced back to the lack of understanding about AI. Knowing what it can and cannot do will give you a clearer picture. In the case of PR, AI is incapable of completing tasks which require a human input like creating long-form content and making a connection with people. However, it can play a crucial supporting role to agencies by providing consumer insights and monitoring campaign progress. It is important to take time to research AI to harness its power to help your business.

 

Now that you know what AI is about, find out the value it adds to your business. The most important aspect from your business’s point of view is ROI. Test the waters with a pilot project adopting an AI tool that you believe could help your business. Experimentation is essential in this era of new technologies.

 

Making sure your team is AI-aware

 

AI can be complicated sometimes but it symbolizes the zenith of technological advancement, unlocking endless potential for businesses. A new era is just around the corner with AI leading the way and to thrive in this era teams must be prepared to welcome the change mentally and in practice. Training workshops, brainstorming sessions to gauge how AI could add value to the business and hiring tech-savvy employees are some of the things that could help your business make a move towards the future.

 

As the world is one-step closer to validating AI on a much larger scale, it is crucial for businesses of all industries including public relations, to be prepared to enjoy the fruits of a potentially life-changing technological advancement.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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An indispensable tool for PR and marketing

For those of your familiar with the PESO model – you must know that Paid, owned, shared and earned media are the major tools of Public Relations and business marketing. Earned media refers to any promotional material about your business that you haven’t paid for. Although paid and owned media are the ones truly under your complete control, it’s always a good idea to blend earned media into your cocktail for marketing and promotion for the best results. However, earned media doesn’t come without a price, it requires your company to gain influence and produce campaigns that stand out. Let’s get into why earned media is essential to every success story.

 

Helps boost brand image

 

With consistent, quality content, your brand tends to get noticed more. When a significant person or entity decides to share your message and promote your brand, it could make a world of difference to your business. When your business is linked to a brand with influence, it will increase your credibility and help you gain popularity. Product reviews, social media shares and other such efforts taken by your followers who are impressed by the work done or products and services offered by your brand makes a positive impact on how your brand is viewed by the world.

 

It’s a great companion to other media

 

When earned media is combined with paid, owned and shared media, you can get the most out of your marketing strategy. Sometimes, customer testimonials are the most convincing piece of evidence to prove your brands worth. A customer’s satisfaction can create a positive outlook in the mind of another potential customer. When this earned media is shared by yourself or your customer, it encourages other people to try out your company’s offerings.

 

Doesn’t eat into your marketing budget

 

The strongest point in favour of earned media is that it’s free. Studies show that the average marketing budget for a business is anywhere from ten to twenty percent of the annual budget, depending on the size of the business. This sometimes converts to little or no results and if an organisation invests in a method that doesn’t compliment the business, it could mean tons of losses in almost no time. But when it comes to earned media, your business does not have to spend a dime on it. Providing quality content consistently generates the interest of other reporters or creators who in turn share the goodwill, thus “earning” your business more publicity.

 

Make money – spending virtually nothing

 

You can generate a whole lot of additional income from earned media, and save money in the process. It helps prevent you from spending too many baht on unproven marketing methods to boost your business. You can attract more earned media by putting your customer first and encouraging people to review your brand and spread the word – the easiest way to do that in this day and age is social media. Positive feedback from social media influencers can lead to your brand becoming an overnight sensation. All this means your brand grows without any additional investment on your part. 

 

Earned media is a ‘bonus’ addition to your marketing strategy – for both young and developed businesses. All forms of media are profitable, of course. But the idea that your company can boost image and sales without any extra investment is worth the effort to produce consistent quality with and offer your customers the best.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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VIVALDI PR’s GUIDE TO THE DIGITAL DRIFT TOWARDS 2020

2019 has been a successful year for digital marketing and digital PR. With 2020 right around the corner, it’s about time we look into the future of the industry with ground-breaking tech such as AI(artificial intelligence) rapidly on the rise. As we go into the new decade, we can expect to see a lot of changes in the way things are done. Without further ado, here are five radical changes we foresee for the new year ahead.

 

Interactive video content:

 

Not really a new kid on the block, Interactive videos have been around for quite a while now. Unlike linear videos where you only get to play/pause/fast-forward/rewind, with Interactive videos the viewer can now be a part of the video with the use of an array of tools such as clickable areas which perform an action when you click on them, audience specific Q&As and so much more. They are enjoyable and also quite memorable which makes them highly engaging. And the best part is- you can now put a value on how interested people actually are. 

 

Smart speaker advertising:

 

There’s been an ongoing debate about advertising on smart speakers, but 2019 has witnessed a rise in the number of smart speaker users in the world, now at a staggering 200 million and counting. Now with the advent of ad-supported streaming services on Google and Amazon assistant devices, this form of advertising looks to make a mark come calendar year.

 

Optimizing for voice search:

 

Lost track of how many times you’ve said “Ok Google!” or “Hey Siri”? Voice search may not be something new to you and it’s on the rise, of course. Studies have found a meteoric rise over the past 6 months in particular, owing to innovation in technology and also the introduction of new devices that bring your virtual assistant outside just your phone. Optimizing content for various search engines(SEO) is quite a common practice now. However, with the advancement of Voice Search technology, the way of the future might be to optimize content to make it speech-friendly because let’s face it, simplicity is the need of the hour.

 

Written content heading the chatbot game:

 

It’s not a secret that content marketing has made a significant economic impact in the past few years(you have read through this far so, case in point). But it’s not very well known that written content in the form of conversational scripts is the primarily lifeline to chatbots. It is safe to say that with the rise of AI-powered chatbots, written content is not dying anytime soon.

 

Joining hands:

 

It is not a surprise to gradually see Marketing, Public Relations and Event Management moving in very similar directions that they almost seem like the same entity. The future looks bright with PR and Marketing looking to align closer than ever. The bigger question however is whether PR will dominate Marketing or will it turn into a faction under marketing. It certainly is time Integrated PR to step up their game to win this war.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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What if you didn’t have to work on Friday?

The biggest joy for every hard-working employee is probably when the calendar says it’s Friday, simply because it marks the onset of a much deserved weekend. We’re all accustomed to a five-day work week, even six in some countries. You must have wondered – “What if Fridays were off too?”.

 

Overwork and burning out

 

Japan is a country infamously known for overworking its employees. In fact, it’s been a battle for Japan, trying to bring down some of the longest working hours in the world owing to a shortage of labour and rapid ageing of a mass of the population. 

 

The Microsoft experiment

 

Microsoft Japan just spent August experimenting with a four-day work week, ironically so. Much to their surprise, sales per employee grew 40% when compared to the same month last year. Not only did this trial boost sales, but also cut costs at the Microsoft offices in the country with a 23% drop electricity used and a staggering 59% drop in pages printed when compared with August 2018.

 

The verdict

 

Although the Japanese Prime Minister’s urge to reduce overtime and make workplaces more flexible has received mixed reviews, this Microsoft experiment looks to be a winner among employees with 92% saying they were delighted with the four-day week according to a report on its website. 

 

This trial was termed as the “Work-Life Choice Challenge Summer 2019”. It allowed full-time employees take five consecutive Fridays off in August. In addition to that, meetings were shortened to a maximum of 30 minutes and online chats were encouraged over face-to-face conversation.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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When AI makes us human

The future of employee-to-employee relations will not be dictated by AI, but what has always led the course of human achievement – the way colleagues interact with and get along with each other – a new study reveals. The gist of the report expresses how, armed with trust and the rallying force of people working towards a common goal, human potential transcends the capabilities of intelligence less natural.

 

Beyond ROI

 

Profits proudly returned to shareholders are but one metric of success, the report says. Based around the outcomes of Relationshpism, when appropriately applied, the findings focus on the creation of a global evolution beyond the assembly lines and corporation-focused theories, which have traditionally supported a focus on manufacturers and capitalists while oft discounting the interests of labourers.

 

A purpose-driven future

 

A more holistic, fuller buffet of outcomes not just for companies’ bottom line, but the forces that lead to them is encouraged the report. The idea reinforces the classic truth that roads are for journeys, not destinations. Multiple scientific studies of human motivation indicate how happiness triggers the higher – and contagious – energies that more naturally and efficiently lead to productivity and the collaborative human relationships that are hallmarks of the most successful companies.

 

Making people happy

 

Relationshpism comes down to making workers enjoy and value working, and how employee satisfaction is a crucial part of the story of making profits. Trust, effectiveness and values are essential ingredients in this regard. Great Place to Work, an organization dedicated to analyzing where people at work are happiest, promotes a key message in this regard: that business success hinges on prioritizing human potential as the source of sustainable profits.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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The unbelievable breadth of Amazon

Over the last four years, Amazon has nearly tripled its total number of employees to become the second-largest US company, and by this metric is outranked only by Walmart. By another benchmark, things are going swimmingly as well: last year the company’s trailblazing CEO, Jeff Bezos, became the world’s richest person. While the company’s South American jungle namesake may have made headlines for less fortunate reasons in recent weeks, Amazon the iconic firm is all about growth, in ways that are nothing short of spectacular.

 

Quirky culture

 

The Seattle-based company deserves a reputation for doing things differently and successfully. A real in-house hit that resonated with customers as well was the Share the Pi scheme, which gave buyers a 1.57 per cent discount – pi, or 3.14, cut in half. Bezos has had a cameo in a Star Trek drama with an alien-chic look, boasts owning a Starfleet uniform and credits the sci-fi novels he continues to devour as a source of deep inspiration about what happens when you dream big, and double down on making dreams come true. Amazon’s re:MARS Conference (Machine Learning, Automation, Robotics and Space) held earlier this year in Las Vegas consciously connects the fantastic with the everyday, fueling both our collective thirst for convenience and our expectations that the once unheard of can be achieved, if we persevere. Amazon’s Prime Air delivery drone is said to be in the final stages of development and will be unveiled in a matter of months.

 

Keeping an eye out on death and taxes

 

The only things seemingly capable of bringing things back down to earth are the mundane matters like taxes. Calls have been made from all sides of the political spectrum for the company’s huge profits to be looked at afresh. But with Amazon’s leadership principles like “never say ‘that’s not my job,’” taken seriously, the future looks assured, as does the firm’s long-term prospects. Amazon’s focus on survivability is best reflected in what its leader calls ‘Day One Thinking’ and how every day should be seen as the first day a company has ever existed. Any day after day one is “Followed by irrelevance. Followed by excruciating, painful decline. Followed by death,” Bezos wrote to shareholders a couple of years ago. “And that is why it is always Day One.”

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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The science of retail therapy

What mood we’re in affects a lot of things, from the quality of our work to physiological aspects of all kinds, to numerous factors related to what we buy and how much money we’re willing to part with when caught up in the passion of the moment. Throwing caution to the wind financially when we’re in touch with our feelings has been thoroughly analyzed in a new report, the first of its kind.

 

Biometrics for public relations

 

The study of 900 people confirm how our purchasing decisions are affected by times when we get caught up in of elation, sadness, or the need to escape. Outlets are needed. When people reach out with their heart, they have an increased likelihood of finding their wallet. Sales of all the products tracked in the study experienced a surge of some kind. Everything from household cleaning products to snacks like potato crisps and even motor vehicles showed significant connections between emotions, brand value and content. While feelings of sadness were found to boost food and beverage sales over 15 per cent of the time, emotions involving some aversion or disgust boosted sales of detergents and related cleaning products by over 10 per cent, while cars benefited from feelings associated with adventure.

 

A boon for marketers

 

Neuroanalytical lab research tested and found strong associations between a chase scene in one TV show and signage for an all-terrain vehicle, and another fictional scene involving a tender moment between a mother and child. The adage “you are what you read” checks out in terms of the content we take in related to purchasing decisions. Advertisers would do well to take note and, with new confidence, place their products in places where they’ll always thought to have maximum effect.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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Travel with your face

Commuters in China are gliding through the air – four metres off the ground, to be exact – with the greatest of ease, thanks to new facial-recognition technology that has been synched up with in the subway system in the north-central city of Yinchuan, bringing a degree of greater automation to the capital of the Ningxia Hui Autonomous Region. Trial runs have run smoothly and are being heralded as one more example of Chinese industry and electronic potential. Engineers and government officials say more systems are expected to be introduced throughout the country. Guangzhou in southern China recently also rolled out smile-activated technology in a couple of metro stations in a pilot system that also shows promise of being able to be widely adapted.

 

Huawei rides high

 

Created by hi-tech transportations firm BYD in cooperation with China’s global telecom firm Huawei, Yinchuan’s metro system represents an exciting future of possibilities for the smartphone manufacturer, which stands at the forefront of a global revolution, in which Chinese IT technology continues to provide global leadership in innovative systems for digital marketing and sales automation.

 

A boon for advertisers

 

With needing to pay for tickets less of a chore and topping up all the easier, commuters will have more time to consider how to spend their income in a country rapidly becoming cashless. Coupled with e-business giant Alibaba opening mega-shops using similar facial-recognition technology to make financial transactions smoother in stores as well as online, the future is very much now when it comes to convenience for buyers and those who want to advertise products and services to travellers in a growing area of public places. Alibaba also recently opened its first store in Europe, as the firm continues making inroads into new markets in developed nations.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

Best PR Agency Delivering PR | Social | Digital. 

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