Vivaldi Integrated Public Relations recently hosted a press conference for the second edition of the Thailand Yacht Show, which will be held in Phuket in December. Vivaldi handled all communications components for the official launch, with the press conference in particular attracting a lot of media attention.
Businesses that shun the frivolity of Facebook for B2B marketing could be losing out on influencing profitable business decisions. The latest findings of a recent survey report suggest companies that make assumptions about Facebook’s B2B marketing power are off point and inaccurate about how purchasing decisions are actually made in the real corporate world.
Your PR agency will always try to convey the exact message you wish to express to media and the market, but there are times when your appointed communications team will try to steer you away from certain ways of describing your company or your products. There are a handful of terms which can really grate when press releases are read by editors. Here are a few standouts that crop up every day on every media desk in Thailand.
How do you get your marketing message not only heard but relayed through publications? How do you capture the attention of busy journalists so that they publish your marketing efforts? How do you improve media relations so that your marketing strategies succeed? The media is a company’s loudspeaker, amplifying what you have to say loud and clear so your target market can hear and ultimately respond.