blog 023 pr bangkok thailand

What is digital PR?

PR has changed! It isn’t just about media relations and sending out press releases anymore. Digital PR is about combining traditional PR with content marketing, social media and search. When we do this, what happens is we are able to transform static news (such as it was once consumed in printed newspapers) into live conversations, and speaking directly to your target audience online without having to go through only a traditional media channel.

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blog 022 pr bangkok thailand

Why communicators need to embrace PESO.

Marketing campaigns are evolving into holistic strategies with PESO; no longer linear but 3D, 360 degree communications. Digital measurability creates a high-definition focus, with in-house marketing teams and business leaders seeing a clear picture of brand presentation and message delivery.

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blog 012 pr bangkok thailand

10 CEO hacks to effective time management.

Looking to utilize your time at work a little more efficiently? These top CEOs have all the life hacks you need to effectively manage your time.

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