pr digital agency bangkok thailand influencer shopping

Influencers online and elsewhere

It’s not just what you buy, but who you buy it from, and how you buy it. And how, of course, how you browse. Case in point this holiday season is the rainbow of excitement being created by palette influencers. These small boxes that open to reveal a multi-colour range of eye shadow is not just about attracting the boys, but are status symbols in their own right. Getting into digital queues to acquire “in” palettes are long and seen as a privilege to get into. Having the right palette will win you friends in many high schools. The accessory well reflects just how far influencers have gone to win over fans and followers.

Now on You Tube

Vloggers Jeffree Star and Shane Dawson are popularly promoting palettes on the world’s biggest video-sharing platform. Other YouTubers are turning to palates to colour up their brand influence and as stepping stones to becoming beauty and fashion icons of the online world. Palletes have become the must-have fashion accessory this holiday season. The steep prices they have, while turning off some, to others only happily help spread the message that you have arrived. What’s more, some fans of superinfluencers are primarily buying pallets to show their loyalty to the YouTube personalities, and not exactly, for the product.

Dog-ear this

The multi-layered, hyper-modernist phenomenon of practically for shopping for shopping’s sake and to supporting not brands but the promoters of brands is counterbalanced by an old-school promotion technique from yester-century: the catalogue. These glossy, colourful magazines featuring smiling models promoting clothes, home accessories and much, much more, despite having plummeted in overall number in recent years, have carved out a distinctive edge among young adults who crave analogue charms like vinyl records as an antidote to e-mail and social-media overload. The surprise factor and tactile experience of the fabulously lo-tech catalogue has many supporters who crave off-the-grid experiences and still have money to burn. In-the-know digital marketers and online retailers – including Amazon – are using them to drive traffic to their websites. Digital natives are relishing the chance to flip pages and stop scrolling – for a short time, at least.

 

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pr digital agency bangkok thailand corona virus crisis management

How businesses can build reputation during this crisis?

Clear communication and leadership is key for all companies and organizations during the Covid-19 crisis.

 

The total impact of Covid-19 is yet to be understood, but it is imperative that companies and organizations manage the situation sooner rather than later to ensure they can traverse this period in the best possible way and to do this requires a well-defined leadership position and clear and concise communication with staff, stakeholders, and customers.

 

Unexpected events such as these can catch businesses off guard; they can also have a major impact on sales, revenue, and a brand’s reputation if the situation were to be mismanaged.

 

The importance of having protocols in place, both in-house and out-of-house, for prevention and protection cannot be underestimated at this time. These actions are seen and noted by everyone and as such will be remembered once the crisis has passed.

 

So business leaders need to develop a plan and implement it sooner rather than later. It’s key that staff understand the measures being put in place to protect their safety, the same applies to any customers that interact with your staff and also your suppliers. In a world where fake and misleading news is widespread, the onus falls on companies and organizations to put forward reliable and fact-based information.

 

But to ensure this information remains current it needs to be continually updated as new details come to hand from resources such as the World Health Organization, Ministry of Health, and credible and trusted media only.

 

Working closely with your chosen PR and communications partner is an important factor to ensure your messages are as clear and effective as possible. They can also help with internal training to better help the management team respond to both internal and external questions about your preparation, plans, and management of the effects of Covid-19.

 

The Human & Digital Communications Agency

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pr digital agency bangkok thailand

Big or small, you still need good PR

A common misconception regarding publications is that it is something that only celebrities and big businesses need to concern themselves with. However, public relations is something that all small businesses need to assess their need for. A business with a bad rep is not going to be able to go big in this dog-eat-dog world and that is why public image is of utmost importance for growing businesses.

 

Here are a few reasons why public relations is something even small businesses should consider employing:

 

Don’t just get your brand out there

 

If everyone is talking about your brand, chances are it’s going to be buzzing all over social media as well. A PR firm can help improve the way your brand is seen, and ensure that it is being seen in the best light possible, as widely as possible. Managing your brand image will ensure that your brand is not dependent on viral marketing campaigns or other initiatives. You can enjoy a long-lasting increase in brand image.

 

Solidify your reputation

 

Every business will benefit from having a solid rep, no matter what line of work you are in. PR professionals can add massive value by boosting the reputation of businesses of all sizes. So whether you’re an electronic components manufacturer in Pathum Thani, a freelance fitness coach in Chiang Mai or an up-and-coming restaurant in Bangkok, you can reap the benefits of having PR professionals on your side.

 

PR and Marketing go hand-in-hand

 

A PR firm can take some pressure off your marketing team, giving them more room to work. Splitting your budget between a marketing department and a PR department can help enhance your results.

 

Word-of-mouth is everything in today’s world, but creating artificial word-of-mouth is a gigantic task – not to mention the risk of getting caught. A PR firm specializes in spreading organic, or at least seemingly organic, word-of-mouth for your business.

 

Value for money

 

Public relations can seem very expensive, but in reality, it is actually good value for small businesses. A PR firm will work towards improving your brand reputation – something that is definitely part of your marketing goals. A good PR firm will be able to achieve more than conventional marketing with less effort – and not to mention, the work of a PR team is ongoing and will provide long-lasting benefits.

 

Businesses of all sizes and industries can benefit from good PR – there isn’t a business out there that does not want a good reputation. Employing a PR firm will enable growth and develop your branding. A good public relations team can ensure that your business is communicating the right messages at all times.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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pr digital agency bangkok thailand

At home on the road, now more than ever

It’s never been easier to take a trip and still feel the comforts of home. According to a recent study, the market for accommodation worldwide is worth over $630 billion, and is estimated to take a flying leap to nearly $900 before 2026. Supporting conditions for the growth are surges among several demographics among leisure and business travellers, as well as the development of varied online platforms for booking places to stay. The online option in particular is a game changer for the industry, and has transformed many individual residences into hotel rooms, dramatically multiplying the number of places available to travellers.

 

Opening up

 

Easing up on formerly tedious visa requirements in countries throughout Africa as well China and India is also significantly contributing to the global trend for more widespread travel accommodation bookings in hotels, B&Bs, paying guest accommodation and other places to stay. Accommodation seekers on the road are most interested in mid-range options for their mix of services and reasonable prices.

 

On the move, all the time

 

The growth of tourism and travel overall, particularly the ease of booking tickets online for travel by air, rail and by road, goes hand in hand with the trend. The over-tourism phenomenon, though, shows that some prudence and guidelines may be needed for sustainable long-term growth in the accommodation sector. Both travellers and locals should not be overwhelmed. Otherwise more major cities and venues will have to corrective measures taken by the city of Amsterdam, which recently asked tourists to consider going elsewhere, and has implemented steps designed to gently slow the flow of people coming to enjoy the popular Dutch city.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

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pr digital agency bangkok thailand

CSR as good PR

Over 75% of respondents in a recent survey expected business leaders to a have committed views on difficult issues the world is facing today. Companies are increasingly expected to have a positive impact not just on their workers and their families – which was the original intent of Corporate Social Responsibility – but on society. In addition, CSR has gone digital as much as anything else, with its effects able to be tracked, analyzed, reflected on and adjusted just like other KPIs.

 

Sustainable societies, sustainable companies

 

Another study reported that two out of three consumers will spend money on a brand that tracks and proves their sustainability. In the coming age of big data, in which customers’ buying patterns are clearer by their online activity, companies and other entities will also have information about their behavior publically accessible too, including carbon footprints, CSR activities and anything deemed worthy enough to turn up on Google.

 

Where CSR meets ROI

 

According to the 2015 Global CSR Study, 90% of consumers would choose not to patronize a company proven to have taking part in inappropriate business practices, and also expect companies to take a stand on environmental and social issues. The Reputation Institute found that while 40% of our decisions whether to buy something is based on what we think of a company’s products and services, 60% of those decisions come from what we think of the company itself. Reputation influences long-term financial stability, and all the more in a digital age, when privacy is under threat, and data can be manipulated. The last word in reputation is integrity, and remains as valuable as ever.

 

The Human & Digital Communications Agency

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pr digital agency bangkok thailand

The continuing saga of good storytelling in PR

The more that innovation delivers buyer-friendly breakthroughs, the more that disruption can wreak havoc. The larger databases become and enhance our buying options, the more confusing shopping online can become. The more we say we value authentic information, the more technology and media channels proliferate and make it easier for fake news to creep in. As social media platforms grow in number and complexity, switching off and detoxing from Internet addiction goes more mainstream.

 

Companies are scrambling to give customers the richer digital experiences they crave. The vastly growing quantity of information is helping fuel demand for quality. Through their brands, digital influencers and PR firms are competing in new ways, on new platforms, to hold and keep the attention of audiences. The content and depth of stories allows – and further encourages – content providers to engage with audiences in more meaningful, memorable ways.

 

The more channels expand, audiences fragment and attention spans fall, the more a unique story with heart is useful as a means for expanding influence and innovation for those who have a great message and the knowhow to spread it. A recent study by ad firm Hill Holliday evidences that customers are more likely to buy products and spend more on them when they are marketed along with an interesting story. This supports what the great majority of marketers think, that an integrated experience for customers across key platforms leads to greater customer satisfaction. When the message is compelling enough, the rest will often fall into place.

 

The Human & Digital Communications Agency

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pr digital agency bangkok thailand

Streaming ‘Roma’, Influencing Oscar

In the latest earth-quaking, IT-led disruption to business as usual for movie lovers and the marketers who influence them, the biggest movie streaming website, Netflix, scored big at the Academy Awards with 10 nominations, and picked up big wins for best director and best foreign language film best for its made-for-laptops film “Roma”.

 

While the black-and-white, Spanish-language film could also be seen in theatres, the fact it was made by Netflix has industry professionals paying attention. The campaign supporting “Roma” was backed by a US$25-million PR blitz. Although panned by one big theatre chain as a “made-for-TV” movie after winning four Bafta awards, including film of the year, the move is just one more sign of how more people love staying at home to watch films.

 

Competition is fierce for the future of Hollywood. Netflix’s “‘Roma’ Experience Day” multi-channel public relations campaign amplified the novelty factor for the film with a sophisticated strategy featuring choice details such as chocolates stamped with the name of the film and augmented-reality entertainment in which attendees at a gala were superimposed into a scene from “Roma” that they could share later. While some say that the Netflix is ruining the film-going experience, the company’s recent PR coup shows that viewers are in charge, and they don’t have to go to the cinema to get premium entertainment, and don’t even have to wait a few months anymore for the official debut on small screens.

 

The Human & Digital Communications Agency

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pr digital agency bangkok thailand

CGI influencers and a tale as old as time

People have always loved a good story, and getting wrapped up in plots. Lines famously blurred in 1938, when the fictitious radio broadcast “War of the Worlds” caused real-world panic that aliens were actually on the offensive.

 

A real trend today is the rise of a new-gen, less-than-human digital influencers, who are having valuable input on brands and society. When popular Instagram influencer Lil Miquela came out as a CGI product of the imagination, it created a stir, as she had been presented as human before the revelation. Some who had suspected her of having a face looking seriously Photoshopped felt vindicated. Others saw her as simply a product of the IT-enhanced times of today. While never approaching the disruption and chaos of “War of the Worlds”, a sense of having been had was still perceptible once the truth was out. Lil Miquela still has 1.5 million Instagram followers. So does another new-age influencer, Pumpkin The Raccoon. Although in the animal’s case at least we knew all along it’s a gag.

 

When asked to tick the “I’m not a robot” box in a promo for #RobotProblems, Lil Miquela has a moment with her CGI self before a human friend ticks the box for her and then cocks her head and arches her eyebrow slightly. It’s irony. We’re all in on her act now. But with AI’s growth, possibilities for deception are on the rise, and digital influencers will need to have honest exchanges with the public if they are to retain their long-term influence and reputation.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

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pr digital agency bangkok thailand

Integrity, integrated

Two interesting trends in the public relations reinforce and strengthen each other, although on the surface they may seem, well, somewhat segregated. The first trend is customers and market forces combining to promote tech-savvy, multifaceted, fully integrated, digital PR campaigns that synch messages across platforms both online and old-school, to optimize KPI and ROI.

 

The other trend is for greater integrity. Following Nike’s “Believe in something” campaign featuring currently unemployed quarterback Colin Kaepernick, whose well-known position against racism may have helped cost him a starting position in the NFL, sales for the iconic sports manufacturer shot up by six billion dollars. But when Gillette tried something similar, reimagining its “The Best a Man Can Get” tagline as “The Best Men Can Be” with an accompanying video in order to encourage men to be less sexist, the results were mixed. The video accompanying the new messaging turned off more many traditional customers and didn’t result of much of a sales bump. Although intentions may be noble, the bottom line in risky campaigns that come off as preachy might be to take Nike’s classic advice to “just do it”.

 

Worse still are off-message messages in Twitter storms from the likes of Tesla’s Elon Musk that go far and wide thanks to the well-integrated nature of communications today, but go down strangely in terms of integrity. Have something nice to say. And if you must be provocative, it pays to rebel with style, not with words that may come back to haunt you and your company’s reputation and value.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

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pr digital agency bangkok thailand

Delete, detox, drop out

The field of social studies covers a lot of warfare, so no one should be really be surprised when social media posts often stray into thoughts less reflective of higher instincts. To help users retain their online reputations and limit their real-world ramifications, Facebook recently unveiled the “remove for everyone” option, a feature that at one point only Mark Zuckerberg had. The handy upgrade allows users to delete Messenger chats that in retrospect they regret having posted.

 

In a world where thoughts lead to actions instantly transmitted to all your friends, family, Facebook friends or others who come across your less than fully thought out though most public posts, the timeless advice to keep in mind is to think before you say or write something rings true with renewed clarity.

 

While many will feel the need to reel in an errant post or Facebook Messenger text now and again, an increasing number are also making the final cut and deleting their Facebook accounts altogether. Still, this ultimate step remains a difficult one to take, despite calls for making it simpler in light of privacy concerns that have plagued the world’s biggest social media website by the Cambridge Analytica scandal regarding harvesting of the user profiles of millions of Facebook users and other concerns related to data privacy protection.

 

You are what you post. And at least until privacy concerns are more fully address, you’re online profiles may be revealing even more of yourself than you may feel comfortable about showing others.

 

The Human & Digital Communications Agency

Our award-winning communications team blends human interactions & digital engagement seamlessly to produce results for brands.

 

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